What is the trust of the scenic spot?

Scenic spot trusteeship is a general statement. The focus of trusteeship is different, and different scenic spot management companies are needed. Entrust four aspects: (1) planning and design of scenic spots; (2) product design of scenic spots; (3) Daily management of scenic spots; (4) Scenic spot marketing.

About scenic spot planning

The planning and design of scenic spots is very professional, and it is difficult for non-professionals to do it well. Whether the scenic spot resources are good (resource evaluation), where is the market (market positioning), what kind of design and packaging are better to sell (functional positioning, image positioning), facility layout, etc. , are all problems to be solved in planning and design. Planning a scenic spot is very important and difficult. This aspect is generally entrusted out, especially for scenic spots with large scale and large investment. It is not easy to plan a scenic spot well, but it is easy to fool people. Planning texts have routines and templates. How to distinguish is not easy, especially for the scenic spots to be planned.

On the Product Design of Tourist Attractions

After the planning is completed and the construction is carried out as planned, you can open the door to welcome guests. But after a period of time, the products of scenic spots need to be updated and transformed according to the changes in the market. It is impossible for a scenic spot to sell a thing for a long time, and it needs to be constantly innovated. Most scenic spots do not pay enough attention to product design. Because of its strong professionalism and close integration with the market, it is necessary to consider whether tourists like it or not, whether they have market appeal or not, and whether they can make money. Few people can do a good job in product design of scenic spots.

Daily management of scenic spots

The daily management of scenic spots, that is, the production management of scenic spots, is the management of producing good products according to the design requirements. The production managers of scenic spots should not only have the ability to understand the tourism products of scenic spots, but also have strong execution. Is to grasp the macro, grasp the details. Scenic spot management involves many aspects such as product quality, safety, environment, equipment and tourists' behavior. After removing the planning, product design and marketing of scenic spots, only the daily production management of scenic spots is left, and there are relatively more qualified people.

Scenic spot marketing

"Scenic spots are boats, and marketing is sails". Planning is the foundation, product design is the support, daily management is the guarantee, and scenic spot marketing is the key. Scenic spot marketing should not only master the knowledge of general marketing, but also be familiar with the characteristics of tourism market, tourists and tourism consumption. Scenic spot marketing should know what to sell, where to sell it, to whom and how to sell it, and should be able to put forward requirements for planning, design and production. There are not many professional scenic spot marketing companies, and even fewer companies can do a good job in scenic spot marketing.

One of the signs of industrial maturity is that the division of labor is getting finer and finer. There are very few people who can do scenic spot planning, product design, daily management and scenic spot marketing at the same time, and there are not many "Stone" companies. If you want to "fully support" the scenic spot, the possibility of finding an ideal management company is much more difficult than finding your "other half". Fu ruitai scenic spot management division