Warm up quickly during the holiday. Ctrip's 2023 New Year's Day holiday summary report shows that less than 40% of users travel across provinces in 2022, this time.

According to the "Voice of Culture" WeChat WeChat official account news, according to the data center of the Ministry of Culture and Tourism, during the New Year's Day holiday in 2023, the number of domestic tourists nationwide was 527 1.34 million, up by 0.44% year-on-year, and recovered to 42.8% in the same period of the 20 19 New Year's Day holiday. Domestic tourism revenue was 265 17 billion yuan, up 4.0% year-on-year, and recovered to 35. 1% in the same period of New Year's Day holiday in 20 19.

The flow of people at major airports reappeared. According to Ctrip data, during the New Year's Day, the major airports basically recovered to the same level as last year, and the passenger flow of TOP 10 airport increased by about 20% year-on-year. Railway passenger flow also continued to pick up. On New Year's Day holiday, the national railways sent 5.08 million passengers daily, an increase of 1 109% over last year.

In terms of leisure methods, New Year's Day holiday, urban leisure and Zhou Bianyou still occupy the mainstream. Ice and snow, hot springs, amusement parks, lakes, camping, cooking tea around the stove, hotel script killing, street leisure, roaming in ancient towns, watching fireworks, mountaineering and other fun experiences are favored by young people.

Among them, medium and long-distance tourism has steadily picked up. According to the Summary Report on New Year's Day Holiday in 2023 released by Ctrip, compared with 2022, less than 40% of users traveled across provinces, and nearly 60% of users chose to travel across provinces during the New Year's Day holiday this year; On the first day of New Year's Day, the booking volume of cross-border air tickets increased by 1.45% year-on-year, and the cross-border travel was more popular in the Spring Festival travel rush boom, with the booking volume increasing by over 260% year-on-year.

Public reports also show that on the eve of New Year's Day, the epidemic situation in many cities has passed the peak of infection. Beijing, Shanghai, Chengdu, Guangzhou, Shenzhen, Hangzhou, Chongqing, Nanjing, Xi and Wuhan are the most popular cities for traveling on New Year's Day, and the "Yang Kang" in these cities choose to treat themselves by traveling.

"Healing Tour" has become the favorite of "Yang Kang"-in the destination, the southern and island cities with warm and sunny climate are better than in previous years. The number of air ticket bookings in cities near and south of the Tropic of Cancer, such as Sanya, Zhuhai, Xishuangbanna, Dali, Xiamen, Haikou, Tengchong and Beihai, has soared. The number of air ticket bookings in these destinations has increased by more than 10% year-on-year, and the number of air ticket bookings arriving in Xishuangbanna has increased by 7 1% year-on-year, ranking first.

The momentum of tourism consumption has increased, and hotel prices have also risen.

Ctrip data shows that the average price of Xishuangbanna Hotel on New Year's Day is 804 yuan, with the highest price increase, reaching 1.7 times; Dali rose next, 36%, with an average price of 60 1 yuan; Sanya, which has recently caught fire, has also become one of the cities in short supply of accommodation. The price rose by nearly 30%, and the average hotel price was the highest, reaching 1.553 yuan.

The data of Tujia B&B network also shows that the daily average growth rate of B&B bookings from 65438+ on February 30th, 2022 to 65438+ on October 2nd, 2023 reached 20%, a 2-fold increase from the previous month. In the B&B order of New Year's Day holiday, the booking volume of country villas has tripled.

However, while the transportation and accommodation prices have soared, the ticket prices of New Year's Day scenic spots have been relatively reduced. Ctrip data shows that the average cost of air tickets in popular cities has dropped by about 10%, and some cities have dropped by half.

The reason is that many cities are welcoming guests for free to stimulate consumption. For example, Hangzhou announced that from 65438+ 10/day, state-owned and some non-state-owned A-level scenic spots will be visited free of charge for the first time, which will last until the end of March; Zhangjiajie implements free tickets on New Year's Day and Spring Festival, and at the same time introduces hotel and transportation concessions; Some scenic spots in Henan are free of charge or half price, which adds another fire to the recovery of tourism.

In addition to tourist accommodation, catering has also accelerated its recovery.

Many restaurants reproduce long queues, and the constantly refreshing call sign is the epitome of the accelerated recovery of catering consumption. According to the data of the US Mission, two days before the festival, the online transaction volume of catering food in China increased by over 1 times compared with last week, and the related transaction volume in Jiangsu and Zhejiang increased by over 230%, and the consumption of catering food was the most prosperous. In the past week, the sales of "New Year's Day", "New Year's Day" and "New Year's Eve" on the public comment list increased by 664% compared with the previous week.

Exquisite catering consumption is also gradually recovering. On February 3rd, 65438+KLOC-0/,Yin Xi Restaurant in Xixi, Hangzhou, guarded by black pearls and diamonds, started to eat at 5 pm 10, and the restaurant was already full of customers. The merchant said, "Everyone is still very enthusiastic about the New Year's Eve, and the private rooms during the whole New Year's Day are fully booked early."

During the New Year's Day holiday, many food and beverage outlets displayed full reservations and queues on the public comment App. Source: Meituan

By the end of the year, "reunion" became the key word. Meituan's platform shows that the number of meal package orders for 6-8 people and 8- 10 people has increased by 256% compared with the daily weekend. On New Year's Eve, at Shanghai Dapu Road Store, Haidilao, located in Shanghai's Sun Moon Business Circle, more than half of the large tables with more than 6 people were reserved, including about 15 people for family gatherings and more than 20 people for groups.

New Year's holiday consumption is booming, which has made a good start for the new year's goods market and also demonstrated the potential of domestic demand.

Wu Ruoshan, deputy director of the Cultural Tourism Policy Research Center of China Institute of Labor Relations and dean of the New Era Cultural Tourism Research Institute, said that the new consumption demand released by the "Etiquette New Year's Eve" was accelerated with the promotion of local consumption policies, and online and offline marketing methods were constantly refurbished. It is expected that the consumer market will continue to pick up in 2023.