Super-practical tourism planning strategy: a classified guide to the construction of pastoral complexes in urban suburbs

In recent years, rural complexes in the suburbs of China have mushroomed, with various forms and distinctive features. Each comprehensive experience will form a unique pastoral complex according to the geographical location, base situation, distribution of various resources and industrial composition of the pastoral complex. In order to better study the planning and design of rural complexes in urban suburbs, we need to basically classify the existing rural complexes, and then make detailed planning and analysis according to different types:

Basic classification of rural complex in urban fringe

Generally speaking, the development of rural complexes in urban suburbs depends on the surrounding cities. There are not only excellent traffic location, but also traditional farming culture, beautiful natural environment and long history and culture. According to different factors, different classifications can be summarized. According to the different needs of tourists of different ages, the rural complex in the suburbs of the city rationally arranges industries suitable for the main age groups around the basic agricultural industry, forming a rural complex featuring the activities of people of a certain age group. Its types can be divided into children's education ecological popular science agricultural park, teenagers' activity experience farm, middle-aged leisure and holiday farm, and elderly health and recuperation base.

According to different geographical location and industrial structure, rural comprehensive bodies in urban suburbs have become different types with regional advantages. For example, suburban areas are dominated by family agriculture, while remote villages are dominated by collective agriculture. Different modes of production are directly related to the industrial composition of pastoral complex. For example, the suburbs are mainly urban leisure agriculture, and the tertiary industry will account for a large proportion. The suburbs are mainly modern science and technology agriculture, and the primary and secondary industries are the main ones. Therefore, according to the geographical location, the rural complex can be divided into suburban urban agriculture model, suburban leisure experience model and remote characteristic agriculture model.

According to its basic agricultural types, the rural complex around the city introduces secondary and tertiary industries to stimulate industrial vitality and innovate industrial models, which can also be divided into: pastoral sightseeing, fruit forest experience, vegetable garden cultivation, animal husbandry leisure and fishery leisure.

Different classification standards can be divided into different types. According to the characteristics of agricultural industry in urban suburbs and the development model of rural complexes, rural complexes can be divided into the following types.

Types of characteristic agricultural industrial parks

The rural complex of characteristic agricultural industrial parks is generally based on specialized agricultural production parks. By introducing modern agricultural science and technology and new varieties of crops, we will vigorously develop characteristic agricultural production, research and develop characteristic products, carry out scientific and technological innovation, agricultural exhibition education and farming experience, and enrich the connotation of industrial parks.

This rural complex model generally has the following characteristics.

(1) Specialization of agricultural industry is generally based on a crop or an agricultural product, and professional agricultural science and technology research and product development are carried out with the goal of improving product quality and creating high-grade brand products.

(2) Take characteristic industries as the leading factor, develop other peripheral products with characteristic products as the main body, form a series of characteristic products, and introduce other related industries with the integration of production, marketing and exhibition as the core to form a value chain of characteristic industries.

(3) The superior geographical location and convenient transportation can attract tourists to come for leisure and vacation, and the convenient transportation ensures that the products can be sold to all parts of the country quickly. For example, in Taogu, Longquan, Chengdu, Sichuan Province, relying on local traditional forestry-peach trees, adopting professional cultivation methods, producing ornamental or planting new peach varieties, scientifically managing peach forests, specializing in the production, processing and sales of R&D and peach series products, relying on superior peach forest resources, introducing forestry experience, sightseeing, leisure, tourism and other related industries, and forming a characteristic agricultural industrial park integrating tertiary industry and exhibition.

Cultural creativity drives three industrial integrations.

Cultural creativity drives three industrial integrations. Rural complex is based on agricultural industry, relying on local traditional culture and folk customs, integrating secondary and tertiary industries, introducing new industries, innovating and upgrading the original industries, promoting rural ecological leisure tourism, and forming a complex of integration and interaction of industry, ecology and tourism. There are two main development modes.

Through innovation, transformation, publicity and inheritance, traditional humanistic culture makes cultural industry become the core industry of pastoral complex. For example, Moganshan B&B, located in Deqing County, Huzhou City, Zhejiang Province, has a unique geographical advantage. Relying on beautiful natural scenery and profound human history, it has formed a cultural and creative resort with distinctive culture. Relying on its architectural and cultural innovation, it has promoted the development of B&B industry and formed a unique show.

Introduce new creative culture or new industries, focus on creative industries, and integrate modern culture and industries through artistic creation, cultural display, manual production, etc., to attract young people to start businesses, artists to gather to create cultural and artistic works, celebrities and artists to exchange ideas, and cultural integration, thus forming a creative industry gathering complex with old and new cultures intertwined and strong artistic atmosphere. For example, Beijing Songzhuang Cultural and Creative Industry Cluster not only retains the original rural features and rural landscape, but also introduces new oil painting culture and other creative cultures to form a cultural gathering place.

Types of modern agricultural sightseeing experience

Modern agricultural sightseeing experience-based pastoral complex is an idyllic complex that takes advantage of suburban location, relies on pastoral scenery and ecological environment, introduces modern agricultural high-tech and technology, creates various types of agricultural sightseeing bases, farming civilization and pastoral experience activities, and forms leisure, sightseeing and learning. According to the different forms of agricultural experience, it can be divided into the following categories.

(1) A modern agricultural complex focusing on sightseeing, focusing on modern agricultural science and technology, new seedling cultivation, crop planting base and traditional farming culture. For example, Nanhe County Agricultural Carnival, located in Nanhe County, Xingtai City, Hebei Province, has a creative customs pavilion exhibition area, a high-tech agricultural demonstration exhibition area, an agricultural Disney theme park, and an exquisite Lohas experience area.

Sichuan Xinjin International Rural Expo Park relies on the superior geographical location and the permanence and openness of the park, follows the concept of ecological agriculture, develops agricultural characteristic industries, and displays the research results of modern agriculture, new crop varieties and new planting technologies. The park has laid out a national-level farmer pioneer park in cooperation with Taiwan Province, and has 4A-level Banzhu forest scenic spot, innovative organic farm and other new industrial parks to create an organic new farmer pioneer park, which has become a model demonstration area relying on big cities to develop urban modern agriculture.

(2) The rural complex, which mainly focuses on farming experience, relies on local agricultural ecological natural resources and traditional cultural customs to create a new concept of rural construction, inherit the essence of local culture, integrate into modern tourism, leisure, service and other industries, develop new industries and new formats with cultural experience and farming experience as the core, and build a tourist destination.

Types of ecological holiday farms

Based on the superior geographical location, relying on the superior local natural resources, beautiful rural environment and basic agriculture, guided by the ecological design theory, the ecological holiday farm complex aims at protecting the ecological balance of the environment and developing the farm industry with leisure as its main purpose. There are three main types of this model.

(1) Eco-tourism Resort relies on the beautiful rural environment, develops leisure agriculture, green agriculture and eco-agriculture, introduces tourism, real estate industry and service industry, and builds an eco-agricultural complex with eco-tourism as the main body to attract tourists to spend their holidays here. For example, the blue town in Song Weiping develops eco-agriculture in the form of farms to attract tourists.

(2) Natural environment and resource tourism, make full use of local natural resources, fully tap the value of resources, combine the concept of ecological design, rationally plan the industrial structure, develop characteristic tourism products and high-end resort hotels, and attract tourists to come for leisure and vacation. For example, the hot water town in Chenzhou, Hunan Province is rich in geothermal resources and can develop hot spring tourism and other related industries. It is also located near Jiulong River National Forest Park, which can expand tourism services.

(3) Characteristic agricultural holiday farms, develop specialized characteristic agriculture, produce and process characteristic agricultural products, and develop a series of peripheral products and activities to attract people to experience, relax, take vacations, sightseeing and travel.

This article is shared by the tourism planning and design/editor of Chuangyi Park, please do not reprint it!