Summary of county consumption promotion month activities

In order to promote the development of commerce and trade circulation industry in Dejiang County, actively build a consumption platform and effectively stimulate consumption, our county launched a consumption promotion month with the theme of keeping honesty, promoting consumption, advocating low carbon and benefiting people's lives from April 2 to May 4, 20XX. During the whole consumption promotion month, the market was prosperous, with bright spots and outstanding characteristics. The commercial brands in our county have been fully displayed, which has further promoted consumption and achieved a double harvest of economic and social benefits.

I. Basic information

Dejiang County Consumption Promotion Month was officially launched on April 2, 20XX, and ended on May 4, lasting 33 days. This activity * * * organized more than 40 enterprises and nearly 48 stores in supermarkets, home appliances, restaurants and other industries to participate, achieving synchronous growth in sales and profits. According to the monitoring statistics of Dejiang County Business Center, the sales of enterprises participating in this consumption promotion month reached 38.42 million yuan, up 32.78% year-on-year, including supermarket 10.25 million yuan, home appliance enterprise16,865,438+million yuan, and catering industry16,5438+03.

Second, the development model.

(1) Combining government guidance with enterprise participation. Under the guidance of the government, the participation of businessmen and the promotion of the media, this activity will carry out the consumption promotion month, give full play to the role of festivals in boosting the market, meet the material and cultural needs of residents, tap the consumption potential, enhance the consumption culture and enhance the popularity and reputation of commercial brands in our county. Enterprises will advance in an orderly manner according to the timetable planned by the government.

(two) with the help of media resources, all-round and multi-angle publicity. In order to guide merchants to participate in the consumption promotion month, the business center publicized the time, method, content and participating enterprises through various news media in the early stage of the event, and all enterprises distributed the designed and produced publicity signs and posters. According to the survey, the social awareness rate of this activity reached 70%, and the corporate awareness rate reached 100%.

(3) The forms of activities are flexible and diverse. According to the activities of various enterprises, strengthen the work guidance for participating enterprises. Enterprises take various promotional activities, such as discount, redemption, lottery, amplifying the "price" of members of preferred products, and receiving gifts with the sales receipt of the day, etc., to provide consumers with cheap goods and services.

Third, the effectiveness of the activity.

(1) The number of participating enterprises has gradually increased, with a wide range of activities and increasing enthusiasm. In addition to using the participating units in previous years, Lezhibu Supermarket and Hongfa Supermarket have been added this year. The field of consumption activities has benefited our county and surrounding towns, and the unique corporate theme activities have attracted the enthusiastic participation of residents.

(2) The activities are diversified to meet the needs of various consumer groups. Lezhibu, Hongfa, Jiahui and other supermarkets and major catering enterprises have successively launched promotional activities, focusing on people's livelihood products, and members of daily necessities and department stores have amplified the "price" to save more for consumers! Combining theme activities such as redemption and credit card lottery to stimulate consumption, enrich residents' consumption life and create a strong consumption atmosphere, and achieved good results. Colorful promotional activities have overwhelmed consumers. For example, Hongfa Supermarket can receive gifts with the sales receipt of the day, and Delong Electric, Shunfeng Electric and Huaxing Electric will participate in the lucky draw when spending, so that residents can spend happily and have fun.

(3) The performance of supermarkets has increased significantly. By May 4th, four supermarkets, including Lezhigou, Jiahui Supermarket, Sanhe Supermarket and Hongfa Supermarket, had achieved sales of 10.25 million yuan, up by 22.85% year-on-year, among which daily necessities, cheap vegetables and fresh aquatic products were the most popular.

(D) The promotion of the catering industry has achieved remarkable results. The catering industry in our county actively participated in this activity. During the consumption promotion month, large-scale famous shops, such as gourmet Ke Mei, Dajiayuan, Sihaihuicheng and Harmony Garden, carried out various forms of food promotion activities, such as food promotion, discount promotion and green promotion, which were rich in content and brilliant, and achieved good social and economic benefits.

(5) Credit consumption and green consumption habits have gradually taken root in people's hearts. During the consumption promotion month, you can participate in activities such as lucky draw when spending in designated businesses. China UnionPay Guizhou Company is responsible for the technical support of UnionPay cards issued by banks, and the financial institutions of banks cooperate closely. During the activity, consumers who spend their credit cards can get preferential activities such as exemption from credit card fees and advocate residents' credit consumption. With the slogan of "green consumption and environmental protection shopping" put forward, the consumption of disposable plastic bags in supermarkets in our county has decreased by 30% year-on-year, and the number and times of residents using environmental protection bags to shop have been increasing. The concept of sustainable, green and low-carbon consumption has gradually taken root in people's hearts. At the same time, it also urges manufacturers and sellers to establish a sense of responsibility for environmental protection production and marketing, promote the concept of circular consumption among consumers, guide green and low-carbon consumption, and meet people's expectations for a healthy life.

Four. Suggestions for the next step

(a) combined with the actual situation in our county to carry out publicity activities. Consumption promotion month should be gradually separated from the traditional function of promoting consumption, and should be further promoted in combination with the development of Dejiang tourism industry, so as to enhance its service function to the development of tourism industry, attract tourists through shopping, enhance Dejiang's tourism competitiveness and build Dejiang's city image brand.

(two) learn from experience, form a tradition, run a characteristic. To enhance the influence of Dejiang Consumption Promotion Month, it is necessary to learn from the experience and lessons of previous activities, fix the holding time and units, and encourage more dynamic enterprises to participate. The consumption promotion month is regarded as the' general grasp' of the project construction of "keeping honesty, promoting consumption, promoting low carbon and benefiting people's livelihood" in our county, forming a tradition. Strengthen publicity, expand the scope of publicity, improve the consumption environment, promote the integration of consumption and tourism, and make consumption promotion month a characteristic development model integrating tourism, consumption and leisure.

(3) Government-led, cultivating more commercial service markets. Consumption promotion month belongs to consumption promotion activities. As a guiding department, the government not only needs the active participation of commercial enterprises, but also needs the strong support of government departments, especially in the development of out-of-store promotion activities. The layout of commercial pedestrian street in the south of our county has been released, and the development space of commercial service industry is expanding exponentially. Relevant government departments should strengthen leadership, combine the above functional departments, cultivate more emerging commercial enterprises, and further optimize the business service market environment.

Guided by adhering to the path of scientific development and speeding up the construction of an ecological and civilized city, Dejiang County should give full play to its radiation role as a regional central city, carefully create Dejiang's consumption promotion activities, build momentum through festivals, help the city to promote sales, stimulate consumption growth, cultivate the construction of market credit system, advocate a low-carbon life and benefit people's livelihood. Promote the accelerated development of commerce and trade services in our county and make greater contributions to the construction of ecological and civilized cities in our county.

In order to further activate the consumption demand of urban and rural residents and enhance the pulling effect of consumption on county economic growth, from April 2 to May 4, Changwu County organized the "20XX Red April Consumption Promotion Month in Changwu County" with the theme of "Keeping Honesty, Promoting Consumption, Advocating Low Carbon and Benefiting People's Livelihood", which achieved good economic and social benefits.

During the activity month, more than 20 hotels, restaurants, shopping malls, supermarkets, shopping centers and specialty store with large scale, good reputation and great influence in the county carried out various consumption promotion activities around the four major contents of "brand consumption, credit consumption, green consumption and low-carbon consumption" according to the unified theme and unified logo. The enterprises participating in the activities involve mobile phone bills, household appliances, daily necessities, clothing, shoes and hats, knitwear, cosmetics, fruits and vegetables, food and beverage, etc. It has greatly prospered the consumer goods market, promoted consumption growth, and presented a consumption-promoting atmosphere of "promoting enterprises, being honest and profitable". According to incomplete statistics, during the activity month, the participating businesses in the county achieved a total sales of more than 20 million yuan (including catering), an increase of about 9.6% year-on-year.

First, the competent authorities actively play a guiding role in expanding consumption, carefully organize and carry out this activity, refine the work plan, and refine and quantify the activity content, organization, division of responsibilities, supervision and inspection, and safety guarantee in combination with the actual season and specific activity requirements. Do a good job in mobilization and coordination, organize the leaders of participating enterprises to hold a symposium in time, and mobilize merchants to actively participate in the "20XX Red April" consumption promotion month in Changwu County, and hold a launching ceremony.

Second, led by the commercial department, the departments of industry and commerce, quality supervision, health, urban management and public security form a joint working group to coordinate the supervision and management of the activity site according to their respective functions. The industrial and commercial department is responsible for the inspection and testing of all kinds of commodities, and has set up consumer complaint service desks at various activities to safeguard the legitimate rights and interests of consumers; The quality supervision department is responsible for the quality inspection of the participating goods to prevent the "three noes" and other unqualified products from harming the interests of consumers; Public security, traffic police and other departments are responsible for on-site security and the guidance of people and vehicles on major traffic routes; Urban management department is responsible for the management of hanging and placing outdoor advertisements and promotional materials; While taking the lead in relevant work, the commercial department will strengthen market supervision with relevant departments to prevent vicious accidents such as looting, fire and trampling during the event, actively advocate the concept of honest consumption, earnestly safeguard the legitimate rights and interests of consumers, create a good market order for the "Red April Consumption Promotion Month" and ensure the smooth development of the event.

Third, give full play to the role of media propaganda and strengthen news media coverage. From the beginning of April, organize all-round and multi-angle coverage activities by major media such as Changwu TV Station and Changwu Bar, and comprehensively publicize the "20XX Red April Consumption Promotion Month in Changwu County" to expand its influence and create an atmosphere; Organize all enterprises participating in the activities to make and hang banners of "20XX Red April in Changwu County" and "Expanding Consumption, Improving People's Livelihood and Promoting Development" in the event venue for publicity, increase the publicity of enterprises, and vigorously promote the scientific consumption concept of "civilization, health, green and low carbon". During the whole activity, more than 654.38+million copies of promotional materials were distributed to the public, actively promoting all kinds of promotional information and attracting the consumption of the general public.

Fourthly, all exhibitors have listed various preferential measures to attract customers. Yongdehong Shopping Center, Du Quan Shopping Plaza, Wu Shang Clothing City and other shopping malls have discounts, and some goods are as low as 4-6 fold. Brand clothing is low in the season, and clearance sales are on sale. At the same time, the newly listed fashion clothes and shoes and bags are introduced at preferential prices and are favored by the public; Shopping malls such as Huanghe Electromechanical Changwu Distribution Office, Fuyuan Household Appliances Distribution Office and Guo Ying Household Appliances contact with household appliance manufacturers to carry out promotional activities in the form of profit-making, lottery, store celebration, festival welcoming, trade-in, buy one get one free, etc. Some shopping malls and banks have launched profit-making activities, and they can enjoy certain subsidies when spending UnionPay cards. Through discounts, concessions, gift cards, consumption cards, gifts and other ways to attract customers, and received good results.

In order to further invigorate the circulation industry, expand the scale of consumption, display business culture, promote consumption upgrading and enhance the pulling effect of consumption on economic growth. With the theme of "keeping honesty, promoting consumption, advocating low carbon and benefiting people's livelihood", Maguan County has comprehensively deployed consumption promotion month activities focusing on "brand consumption, credit consumption, online consumption, green consumption and catering consumption".

First, actively mobilize and make overall arrangements. Make full use of the good environment created by the national consumption promotion activities, select supermarkets, electrical stores, catering enterprises and home building materials with large scale, good reputation and great influence in the county to participate in the consumption promotion activities, and organize enterprises to formulate activity plans and plan a series of special promotion activities according to the market structure and consumption characteristics in the county.

The second is to strengthen management and highlight safety. Supervise and urge enterprises to seriously implement the safety management system, comprehensively investigate potential safety hazards, and ensure that fire control, safety, evacuation and other facilities are complete and smooth. Supervise and urge enterprises to formulate emergency plans for promotional activities to prevent looting, trampling, fire and other safety accidents and ensure the safe and orderly development of activities.

The third is to increase publicity and create an atmosphere. Make full use of newspapers, television, Internet and other news media, widely publicize all kinds of promotional information, post designated slogans and signs in public places, attract more consumers to participate in activities, expand the influence and effect of activities, and create a good atmosphere for promoting consumption activities.