What are the problems in China's tourism industry?

First, the elements of industrial resources are scattered. There are many problems in tourism resources, such as scattered spatial distribution, insufficient concentration, small scale of most resources, weak exquisiteness and weak deterrence. At the same time, the isomorphism of tourism resources is prominent, which leads to the phenomenon of low-level and close-range repeated construction from time to time, lacking personality characteristics and sufficient attraction.

Second, the overall level of the industry is low. The development of tourism in China lacks top-level design at the national level. At the same time, tourism profit mainly depends on scenic spot tickets and land income, and the comprehensive profit chain has not yet formed. Large real estate and small tourism are very common, and the scientific and sustainable nature of tourism profit is insufficient.

Third, there are obstacles to industrial marketization. Compared with other industries, influenced by residents' consumption habits, the degree of marketization of tourism in China is far from enough. At the same time, due to the imperfect market supervision mechanism and extensive management methods, the rational development of the industrial market is insufficient and the industrial market value is single.

(A) The level of large-scale industrialization of tourism is low, and the contradiction between insufficient product supply and residents' tourism demand has long existed.

At present, many scenic spots in China, especially small scenic spots in mountainous areas, are facing an embarrassing bottleneck in the development of tourism market due to vicious competition or inconvenient transportation, scattered management and less mutual cooperation. The development of tourism in China has begun to change from labor-intensive to capital-technology intensive, and from resource-driven to innovation-driven. This change will inevitably lead to the extension of the tourism industry chain, which requires tourism groups to extend horizontally from "eating and traveling" to "eating, living, traveling, shopping and entertainment", and vertically from meeting simple tourism needs to specialization and diversification, in order to meet the challenges brought about by profound changes in tourism volume and structure. According to the report, the process of diversification of tourism products in China is slow.

Domestic tourism has insufficient advantages in brand diversification. Although some scenic spots have made slow progress in excavating their own cultural connotation, refining landscape design, updating tourism concepts and expanding tourism levels, they still face problems such as high product repetition, high specialization and low diversified service level, which leads to serious dependence on the "ticket tourism economy". China is striding towards building a well-off society in an all-round way, with tourism entering ordinary families and tourism entering a golden stage of development. In the next five years, the scale of China's tourism market will exceed 2.5 trillion US dollars, and the number of outbound tourists will exceed 500 million.

However, the contradiction between the insufficient supply of tourism products in China and the increasing demand of urban and rural residents has long existed, and the contradiction between the low quality of tourism services and the increasing demand of tourists has become increasingly prominent. The process of brand diversification is slow.