How many Shaxian snacks are there in China?

By April of 20 17, Lanzhou Lamian Noodles had the least access to the word-of-mouth platform, Shaxian snacks were 1.3 times as much as it, and braised chicken rice was 2.2 times as much as it. In the first round, braised chicken rice won completely.

The second round of national distribution

Look at Lamian Noodles in Lanzhou first. In addition to the Yangtze River Delta, the Beijing-Tianjin area is also quite dense. Guangdong, Henan and Hubei are close behind. My hometown in Gansu is also better than the other two. The city with the largest number of Lamian Noodles in Lanzhou is Beijing, with more than 500 cities.

Shaxian snack's influence in the north is obviously weaker than that in Lamian Noodles, Lanzhou, and its distribution in Sichuan and Guizhou is also weak, but it performs well in the Yangtze River Delta, Fujian and Guangdong. The city with the most snacks in Shaxian is Hangzhou, with more than 600 snacks.

There are more stores, and the overall distribution of braised chicken rice in the country is stronger than that of two foreign restaurants. Although it is evenly distributed in Beijing, Tianjin, Fujian and Guangdong, there is no eye-catching performance, but in the Yangtze River Delta, Henan and hometown Shandong, the heat is high, and the penetration in Xinjiang is also very good, with the highest comprehensive score. The city with the largest number of braised chicken rice stores is Suzhou, with more than 800 stores.

In the second round, due to the different tastes of the people all over the country, it can be said that it was a draw.

Third round customer unit price

Braised chicken rice, Shaxian snack and Lanzhou Lamian Noodles are all cheap and delicious ethnic foods, and the unit price of customers is hovering around 20 yuan, not 30, not 40, not 50. As long as 20 yuan can make you full.

Even so, from the word-of-mouth data, we can see that Shaxian snacks have the lowest unit price as a whole, and an average of 18.45 yuan can get a meal, while Lanzhou Lamian Noodles beat Huangqi chicken rice by 60 cents to win the third round.

By the way, do you want to know the best store in the country among the three?

It's a braised chicken rice restaurant in Nanjing Institute of Technology. One month, you can sell 1w portions of braised chicken rice only on the word-of-mouth platform. The future potential of the fourth round

Let's talk about Shaxian County first. Other answers also mentioned that although Shaxian snacks are spread all over the country, the situation of their own array and brand inconsistency is more serious, and the category, quality and appearance are uneven.

Although the Shaxian government registered the trademark of Shaxian snack at 1997 (in the middle of the above picture) and intended to develop into a chain management model, after a little observation, shanzhai and self-operated Shaxian snacks are still the mainstream (others in the above picture), and the brand effect has not been formed.

The situation in Lamian Noodles is better. Brands such as Oriental Palace have blossomed all over the country, and there are even brands that focus on high-end routes.

The owner of this Yihe Tibetan beef noodle restaurant on Yan 'an Road in the center of Hangzhou is from Lanzhou, claiming to have invested 7 million yuan. Per capita consumption is not low, close to 40 yuan/Bowl of Lamian Noodles, just like the upgraded version of Lanzhou Lamian Noodles.

The brand management of braised chicken rice is much better than that of the two predecessors. Yang Mingyu, Runqianxiang, Mankouxiang and other brands are national chains, which have relatively stable performance in terms of category, quality and appearance.

The benefits of brand management are more. Take the word-of-mouth code service recently launched by word-of-mouth as an example. As long as the merchant generates a QR code in the background, users can scan the code and enjoy services such as reservation, queuing for numbers, online ordering and mobile payment. The reaction speed of braised chicken rice chain in different places is much faster than Shaxian and Lamian Noodles. At one time, most braised chicken shops in Hangzhou could actually order food by scanning code.

As the saying goes, the martial arts in the world are fast and unbreakable. In the fourth round, braised chicken rice won.

To sum up, among Chinese famous snacks, Lanzhou Lamian Noodles and braised chicken rice have their own characteristics, which are equally divided.

Brother Shaxian has a good foundation, but he can't stop the sinking trend. If you don't make positive progress, I'm afraid you are in danger of falling behind.