What is the role and influence of MICE tourism in the national economy?

MICE tourism is a form of tourism developed by holding international conferences, seminars, forums and various exhibitions, and it is a key point in the development of tourism products in Beijing. At present, international conference tourism has the characteristics of large group scale, high level of guests and consumption, long stay, involving many related service industries, low cost and rich profits. In Europe, North America, Asia, Hong Kong and Singapore, conferences have become an industry. The number of exhibitions is also increasing rapidly. There are 2 1950 internationally registered exhibitions from 1998 to 1999. All kinds of conferences and exhibitions held in Beijing every year account for 80% ~ 85% of the whole country. The number of MICE tourists and the proportion of consumption in Beijing are increasing year by year, and there is great potential for developing MICE tourism. Characteristics of MICE tourism Many scholars at home and abroad have made various definitions of MICE tourism, but there is still no unified connotation. For example, GETZ, a scholar who is famous for studying event tourism, believes that trade and exhibition activities, such as exhibitions, expositions and conferences, are the most important components of the convention and exhibition industry. At the same time, many scholars advocate promoting the concept of mice tourism. The MICE tourism discussed in this paper corresponds to the concept of event tourism market subdivided by M, I, C and E in developed countries, that is, meetings, activities, conferences and exhibitions, including festivals and sports events. That is, MICE tourism refers to a tourism activity that attracts tourists to negotiate trade, sightseeing, carry out technical cooperation, information exchange and cultural exchange by means of various types of conferences, exhibitions, expositions, trade fairs, investment fairs, cultural and sports exchanges, and promotes the development of many related industries such as transportation, tourism and commerce. Although convention and exhibition industry and tourism are two independent industrial sectors, the mutual involvement of convention and exhibition industry and tourism is the external manifestation of the universal connection between economic activities. Convention and exhibition industry and tourism are both tertiary industries, which have strong industrial relevance. Holding conferences and exhibitions will not only benefit local exhibition halls, restaurants and catering services, but also actively promote related telecommunications, transportation, shopping, tourism services and urban municipal construction. Being engaged in convention and exhibition industry is one of the diversification strategies of tourism, and convention and exhibition industry can make use of various services and resources provided by tourism. The two are closely linked and complement each other. (1) The role of exhibitions in promoting tourism has the characteristics of industry, industry and large-scale organization, which will inevitably attract government, non-governmental organizations' exhibition groups, visiting groups and travel teams organized by travel agencies. Due to the high specifications of the conference, the exhibitors are all business guests with strong spending power and high cultural quality, and their consumption grade and scale are much higher than those of ordinary tourists. A large-scale or well-known exhibition will greatly promote hotels, travel agencies, scenic spots, tourism transportation and shopping in the local tourism industry. At the same time, for the general tourism team or tourists, if the exhibition is held during the tourism process, the strong atmosphere brought by the exhibition will greatly increase their interest in tourism. MICE tourism also has the characteristics that the time period is not affected by climate and season, thus eliminating the obvious shortcomings of sightseeing tourism. Most exhibition activities are arranged in the off-season of cities, and the development of exhibition tourism is conducive to improving the utilization rate of urban tourism facilities and services. The exhibition provides a good opportunity for the city to display tourism resources and products. It is conducive to promoting the promotion of urban functions, improving the visibility of the city, and providing a good environment for the further development of tourism. (2) The auxiliary role of tourism in exhibitions. No matter from the historical evolution of the convention and exhibition industry or the specific activities of the exhibition, the six elements involved in tourism are closely related to the holding of the exhibition. The elements of exhibition and the services needed for successful completion are the advantages accumulated in the development of tourism. In the development of MICE tourism, tourism provides corresponding services for the holding of MICE and helps MICE to establish its brand, which has become a key factor in the intensive development trend of MICE tourism. The success of the exhibition depends on the participation of the tourism industry to some extent, in addition to the scale or professional level of the participants. Carrying out division of labor and cooperation and establishing a perfect benefit sharing mechanism are the prerequisites for realizing the professional division of reception in the convention and exhibition industry. If there is a professional division of labor between tourism enterprises and exhibition companies, exhibition companies are responsible for the recruitment, publicity, exhibition and organization and management of the exhibition, while tourism enterprises provide "six elements" services for exhibitors or visitors in different places, each with its own functions and strengths, and make exhibitors, visitors and local residents feel convenient and satisfied through professional services, thus attracting more exhibitors and gaining more and more lasting support, thus establishing the brand of the exhibition and giving full play to the driving role of the exhibition. The integration of convention and exhibition industry and tourism industry is the inevitable trend of the development of global convention and exhibition industry. MICE tourism is the product of the combination of tourism attributes and the characteristics of MICE activities. Optimizing the relationship between convention and exhibition industry and tourism, establishing a new development model and developing convention and exhibition tourism are the only way for the coordinated development of convention and exhibition industry and tourism in China. **********************************? * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *, the exhibition industry, including the conference industry. International conferences are also a huge market. According to the statistics of International Conference Association (ICCA), the annual output value of international conferences is about $280 billion. In Hong Kong, Germany and other countries and regions with developed exhibition industry, the promotion of exhibition industry to economy has reached the level of 1:9. ? Convention and exhibition industry is also an important part of urban tourism in the world today. Therefore, tourism departments all over the world attach great importance to the development of MICE tourism. Tourism management departments in some countries or regions have also set up mice tourism management departments. For example, in order to promote the development of mice tourism in Hong Kong, a convention bureau was set up. ? Since 1990s, MICE tourism in China has developed rapidly, with an annual growth rate of over 20%, much higher than that in other parts of China. In recent one or two years, due to the law of diminishing margins, the growth rate of traditional tourism in China began to slow down, while the growth rate of mice tourism was very fast. Therefore, MICE tourism is gradually valued by the tourism industry. Tourism authorities in Beijing, Shanghai and other places began to study the role of MICE tourism in the tourism industry, and major tourism enterprises have also expanded their MICE tourism business, and some places have also established MICE tourism associations. However, MICE tourism in China is still in the primary stage, and the total market is still relatively small. ? 1. What is the current situation? China's MICE tourism started late, but developed rapidly, especially the hardware facilities construction of MICE tourism has a trend of advanced development. ? Become a new growth point that drives economic development. In recent years, the exhibition industry in China has developed rapidly. According to incomplete statistics, since the 1990s, China's convention and exhibition industry has been growing at a rate of about 20% every year, and the total number of exhibitions with considerable scale held in 199 reached 1326. In recent years, Beijing International Conference Center has received more than 10 international conferences with more than 300 people every year. ? Due to the rapid development of convention and exhibition industry itself and its great driving effect on economy, local governments attach great importance to the development of convention and exhibition industry, forming a situation in which the government dominates the development of convention and exhibition industry. Beijing has set up a leading group headed by the deputy mayor to conduct a comprehensive study on the convention and exhibition industry, including setting up a research group to write a research report on the development of Beijing's convention and exhibition industry, and instructing the Beijing Municipal Bureau of Statistics to work out a set of statistical index system for the convention and exhibition industry together with relevant units. Shanghai, Hangzhou and other places have also made plans for the development of convention and exhibition industry under the leadership of the government. ? The whole country has set off a climax of building exhibition venues. The biggest feature of China's convention and exhibition industry development is the priority of hardware development. The construction of this exhibition venue is characterized by high-grade buildings, large area and high-tech content. According to the statistics of 20 venues at present, the average construction area of each venue has reached more than 127000 square meters. ? Some big cities in China have certain advantages in developing international convention and exhibition industry, and have initially formed international convention and exhibition center cities with Shanghai, Beijing, Guangzhou and other big cities as the core. The advantages of these big cities in receiving international exhibitions are: 1. There are many existing exhibition venues. 2. The external conditions of the exhibition are relatively mature. There are many conferences and exhibitions. ? 4. The convention and exhibition industry system is taking shape. ? China convention and exhibition industry has participated in modern network technology from the very beginning. At present, there are 43 websites in exhibition industry alone. Some of these websites introduce exhibitions, and some have started to operate online exhibitions directly. This shows that the scientific and technological content of China convention and exhibition industry is relatively high. ? China's convention and exhibition industry has always been managed and operated by the economic and trade departments, and the tourism department only started to intervene in recent years. At present, China's position in the international convention and exhibition industry is still very low. According to ICCA statistics, the international conferences held in China (including Hong Kong) in 199 ranked 15 in the world, and the reception volume of international conferences accounted for 1.68% of the total global conferences in the whole year, of which Hong Kong accounted for 0.9%. The mainland only accounts for 0.78%. This shows that China's exhibition industry has a very low position in the international exhibition industry. Except for the Canton Fair, most of the exhibitions are only domestic exhibitions and temporary exhibitions. Second, the degree of marketization is not enough. Third, the external environment needs to be improved? Fourth, pay more attention to hardware than software, which is more brilliant? 5. Are there few exhibitions of international brands? Sixth, the trend? 7. Will tourism enterprises enter the MICE tourism market in large numbers? At present, China's large-scale tourism groups, such as Shanghai Jinjiang, China Youth Travel Service and Chunqiu Travel Service, have all joined international convention and exhibition organizations to develop the convention and exhibition tourism market, but more large-scale tourism groups, such as Capital Tourism Group and Shaanxi Tourism Group, have not fully intervened in the convention and exhibition tourism market, or only engaged in DMC reception services. These large-scale tourism groups have generally been optimistic about the MICE tourism market, some have started market research, some have begun to participate in venue construction, and some are applying to join the International MICE Association. ? With China's entry into WTO, large-scale international exhibition organizations and companies will flood into China, and the exhibition tourism industry will become more competitive. At present, China's management system does not allow foreign companies to engage in exhibition business alone. Foreign exhibition companies mainly enter the China market through joint ventures with China. Shanghai International Convention and Exhibition Center has the world's top exhibition companies such as Hannover Exhibition Company, Dü sseldorf Exhibition Company and Munich International Exhibition Co., Ltd., and ICCA icca 2002 held a training course on convention and exhibition tourism in Shanghai, through which it intervened in China's convention and exhibition tourism market. In the future, international convention and exhibition companies will enter the China market from conference, exhibition, organization and reception. ? There may be an overall surplus of exhibition venues. International convention and exhibition industry is the result of social and economic development, and it is by no means a question of simply building several convention and exhibition venues. In addition, judging from the development trend of international convention and exhibition industry focusing on big cities, in the next few years, in addition to the stable income of convention and exhibition venues in international metropolises such as Beijing and Shanghai, and the development of characteristic exhibitions in some medium-sized cities with unique resources, a considerable number of large-scale international convention and exhibition centers in small cities will face the crisis of survival. Generally speaking (not structural), there will be an overall surplus of exhibition venues in China. ?