Traditional Culture Encyclopedia - Travel guide - How about the tourism management major of Hubei University of Economics?
How about the tourism management major of Hubei University of Economics?
0 1 Tourism Management Professional Training Objectives
Tourism management major is a talent training project for strategic emerging (pillar) industries in Hubei Province, and the degree awarded after graduation is a bachelor's degree in management. This major cultivates all-round development of morality, intelligence, physique and beauty, has a good humanities accomplishment, understands the present situation and development trend of the tourism industry, grasps solid basic knowledge of economic management disciplines and professional knowledge of tourism management, has strong ability of tourism product development and market expansion, has professionalism, innovative consciousness and international vision, and can engage in tourism management in tourism enterprises, institutions and administrative departments.
02 main course
Management, microeconomics, management information system, accounting, financial management, tourism, tourism enterprise operation and management, tourism planning and development, tourism marketing, tourism English, tourism e-commerce, tourism management development frontier, world heritage tourism.
03 employment direction
Tourism management ≠ Tour guides can engage in planning, planning, management, consulting and other work in scenic spots, theme parks, travel agencies, tourism e-commerce, tourism traditional media and online media, tourism planning and design and other tourism enterprises and institutions and tourism administrative departments; And self-employment in tourism or leisure.
04 professional status quo
According to the statistical results of domestic tourism sampling survey released by the Ministry of Culture and Tourism, the total number of domestic tourists in China in 20021year was 3.246 billion, an increase of 367 million over the same period of last year, with an increase of 12.8% (back to 54.0% in 20 19). Among them, there were 2.342 billion urban residents, an increase of13.4%; There were 904 million rural residents, an increase of 1 1. 1%.
In 20021year, China's domestic tourism revenue (total tourism consumption) was 2.92 trillion yuan, up 0.69 trillion yuan year-on-year, with an increase of 3 1.0% (back to 5 1.0% in 20 19). Among them, the tourism consumption of urban residents was 2.36 trillion yuan, an increase of 31.6%; Rural residents' tourism consumption was 0.55 trillion yuan, an increase of 28.4%.
Our school's tourism management major has been running for nearly 30 years, and it is the most complete tourism management major in Central China. Up to now, more than 2,000 graduates have been trained, which has a great influence on the professional society. In 2065,438+09, it was selected as a national first-class undergraduate specialty construction site.
Focusing on the social development trend, the tourism management major in our school has opened up a new road of integration of production, science and education. In the integration of production and education, this major has hired many industry professors and industry tutors, and established three practice bases and eight school-enterprise cooperation projects. In the integration of science and education, teachers of this major guide students to participate in scientific research, subject competitions and social practice through high-level scientific research projects. In the past five years, students have published 19 papers, of which 10 won provincial excellent bachelor's degree papers, and 68 students won prizes in various disciplines competitions. In terms of new technology integration, this major has added new teaching contents such as regional chain, artificial intelligence, big data analysis, etc. to the core curriculum, and hired a number of industry science and technology instructors to guide students to apply for as many as 3 1 innovation and entrepreneurship projects with the research direction of "Internet plus tourism".
This is the end of the introduction to tourism management. The mountains and rivers are vast, the distance is far away, and the pace is non-stop. I wish you all to fly your dreams in the Travel Institute, run to the vast starry sky, live up to the gift of time, and strive to do your best!
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