What does Nanjing Tourism ip mean?

1. What exactly does Nanjing Tourism ip mean?

As a famous historical and cultural city in China, Nanjing attracts many tourists every year. With the development of the tourism market, Nanjing is still innovating and has launched another tourism model-Nanjing Tourism IP. The so-called IP refers to well-known brands such as culture, movies and games. Nanjing Tourism IP is to mold the city of Nanjing into a brand, and display Nanjing's historical culture, food, scenic spots, folk customs and other elements through various media, so that tourists can have a deeper understanding of Nanjing and feel its unique charm and charm.

Compared with the traditional way of tourism, Nanjing tourism IP is more interesting and interactive. Different IP series will integrate different theme elements into Nanjing's tourist attractions. For example, the cultural block of Nanjing Confucius Temple has been turned into a game scene related to star sects, and there are also tourist routes in Nanjing with the theme of celebrities' former residences and literary works. This way can not only meet the needs of tourists to explore Nanjing's history and culture, but also be closer to the aesthetic and gamification consumption needs of young people.

If you want to experience Nanjing tourism IP, you can start from many aspects. On the one hand, you can learn about Nanjing tourism IP through various internet platforms and choose topics and routes that you are interested in; On the other hand, you can also choose to follow the team of a travel company or travel by yourself to explore the world of Nanjing tourism IP. You can not only walk into places of interest in Nanjing, but also taste authentic food in local food shops, and even have an immersive interactive experience with local people to feel the unique culture and folk customs of Nanjing.