Why are young people’s consumption views suddenly rationalized?

There are four reasons why young people’s consumption outlook is gradually changing to rationality: 1. Increased economic pressure:

With the intensification of social competition and the increase in housing prices, education expenses and other living expenses As costs continue to rise, young people are facing greater financial pressure. They began to treat consumption more rationally, focusing on value for money and long-term financial planning. They will choose their purchases more carefully to avoid unnecessary waste. 2. Rich channels for information acquisition:

The popularity of the Internet allows young people to easily obtain rich product information and consumer reviews. They can learn about product performance, price and user experience through various channels such as social media, shopping websites and consumer reviews. This allows them to make purchasing decisions more rationally and avoid being misled by false propaganda. 3. The rise of environmental awareness:

Young people are gradually paying more and more attention to environmental protection and sustainable development. They are more inclined to choose environmentally friendly products and services to avoid excessive consumption and waste of resources. They will pay more attention to the production process and material sources of products, and choose brands that meet environmental standards. 4. The pursuit of personalization and experience:

Young people pay more attention to personalization and experiential consumption. They pursue unique products and services and focus on their own interests and needs. They are more inclined to choose brands and merchants that can provide personalized experiences, rather than blindly pursuing big names and popular products.

Case: Changes in travel consumption among young people

In the past, young people often pursued luxurious and luxurious experiences when traveling, and they tended to choose five-star hotels and high-end restaurants and expensive tours. What they pursue is unique experiences and check-in points in photos, but they don’t pay much attention to the actual travel experience. However, today's young people's consumption concepts are gradually becoming more rational, and they pay more attention to independent travel, personalized and experiential tourism. They prefer to plan their own itinerary, choose comfortable and practical accommodation and explore local culture.

For example, young people will choose to live in youth hostels or B&Bs in order to better integrate into local life and communicate with local people. In addition, young people are paying more and more attention to sustainable tourism and environmental protection. They are more likely to choose environmentally friendly travel methods, such as taking public transport, walking or cycling. They are also willing to support local small businesses and communities to promote sustainable development of the local economy.

Nowadays, young people prefer to travel to environmentally friendly destinations. They choose to travel to places with natural beauty and sustainable tourism options, such as tropical rainforests, marine reserves or ecotourism destinations. They hope to experience the beauty of nature through travel and do their part in environmental protection.

Summary: Young people’s consumption outlook pays more attention to value for money, environmental friendliness and personalized experience to meet their own needs and values. This rational consumption concept reflects young people's concern for practical value and sustainable development, and also shows that they are gradually becoming mature and rational in facing consumption decisions.