Traditional Culture Encyclopedia - Travel guide - Main methods for forest tourism market environment analysis

Main methods for forest tourism market environment analysis

SWOT analysis method, PEST analysis method.

1. SWOT analysis method: SWOT analysis method refers to the analysis and evaluation of the strengths, weaknesses, opportunities and threats in the forest tourism market to determine the strategic positioning and market strategy of the enterprise. This approach can help companies understand their strengths and weaknesses, seize opportunities and respond to threats.

2. PEST analysis method: PEST analysis method refers to the analysis and evaluation of external environmental factors such as politics, economy, society and technology in the forest tourism market to determine the market environment and trends of enterprises. This method can help companies grasp the current situation and trends of the market and formulate adaptable market strategies.