Composition of tourism market

The composition of tourism market is divided into service factor system and production factor system.

Tourism market structure refers to the quantity, scale and supply-demand ratio of tourism products, which reflects the proportional relationship between tourism destinations and tourist markets. Therefore, the focus of studying the tourism market structure is to analyze the tourism demand structure, tourism supply structure and tourism supply-demand coordination structure.

The market structure of tourism factors can be divided into two categories, one is the service factor system of eating, living, traveling, traveling, shopping and entertainment, and the other is the production factor system of resources, technology and labor that constitute tourism products. Because the tourism products in the tourism market are mostly combined tourism products and comprehensive tourism products, it is necessary to organically combine the service elements such as eating, living, traveling, shopping and entertainment.

tourism product

The market structure of tourism products refers to the sum of all kinds of material products and services consumed by tourists in tourism activities. With the development of modern tourism, tourism products are increasingly rich and diverse, which promotes the further improvement of the tourism product system. For example, holiday tourism products have further expanded from the initial hot spring holiday tourism to holiday tourism products including hot spring recuperation, lakeside leisure, beach vacation, rural tourism and camping vacation.

Sightseeing products have been further expanded from the original natural scenery tour to include natural scenery, cultural relics, ethnic customs, urban scenery and so on; In addition, special tourism products such as business tourism, exhibition tourism, leisure tourism, eco-tourism and business tourism have been developed.