How is the management consultation of tourist attractions classified?

(a), the overall consultation of tourist attractions.

Overall management consulting generally takes a long time and has many tasks, from the strategic thinking of scenic spots and the development direction of enterprises to the marketing plan, marketing means, promotion of A in scenic spots, business training, human resources organization and salary system, which is equivalent to entrusted management in a certain period.

(2) Local consultation of tourist attractions.

Mainly includes:

1. Strategic management consulting

Mainly carry out management consulting in the following aspects: responsible for studying the overall development goal, development strategy and management strategy of the scenic spot, and putting forward opinions on the sustainable development planning, industrial layout and resource integration and allocation of the scenic spot; Participate in the promotion of major management projects in tourist attractions and conduct strategic audit and evaluation of major investment projects; The process of establishing and optimizing the strategic management system of tourism enterprises; Formulate and promote the development of strategic management procedures for tourism enterprises, and support and guide all business sectors and functional departments to formulate their own development strategies; Study the relevant policies of the country, so as to better strive for policies ..... and so on. This kind of consultation can be carried out in stages, or a sub-project can be carried out separately.

2. Business management consulting

This is the management consulting project we are currently engaged in. Before the opening of some scenic spots, due to lack of experience, they wanted to be formal from the beginning, so they had a strong desire to cooperate with management consulting agencies.

3. Marketing management consulting

This kind of consultation is the most urgent demand of scenic spot managers. Any scenic spot with slow development thinks that its marketing strategy and practical ability are limited, which leads to the lag of business development and less economic benefits than expected. I hope to improve the overall level of marketing through external forces and break the bottleneck restrictions.

4. Improve management consulting

This kind of management consultation generally lies in the following two aspects: one is the requirement of improving the management level of scenic spots, and the other is the requirement of the external image of scenic spots. What we often see is (1) the creation of new projects and new products in scenic spots, (2) the certification of standardized systems, and (3) scenic spots need to get an A, such as four A or five A.

5. Training management consulting

This kind of management consulting focuses on the business training of scenic spots. Many tourist attractions are located in remote areas. Due to regional economic differences, salary and other reasons, the quality of managers and service personnel is poor, so it is urgent to improve the management quality and service level of employees through professional management consulting institutions.

On 20 16, the management of Furuitai Scenic Area was invited to conduct management consultation on Tianyigu Scenic Area, mainly for the training of scenic area staff. The project team made a detailed training plan according to the requirements of the scenic spot, and carried out training and upgrading from the aspects of business structure, products and services, and their own quality, and achieved good results, which was well received by Party A. ..

6. Human resources organization and salary management consulting

This kind of training involves the deep management of enterprises, and the managers of scenic spots hope to tap their own potential and establish a strong incentive mechanism through this consulting service.

7. Consultation on scenic spot reorganization management

At present, this kind of management consulting involves a lot. At present, the resources of first-class scenic spots are concentrated in the hands of local governments. However, the management system of state-owned enterprises is relatively rigid and the development momentum is insufficient. Private enterprises urgently need private capital, or sole proprietorship or cooperation. Scenic spot reorganization management consultation came into being. The consultation of scenic spot reorganization involves a series of problems such as the re-establishment of structure and the reform of marketing system.