Existing problems of leisure economy

There is no doubt that the leisure economy has emerged from the expansion of the scope of economics research, and the expansion of the scope of economics research is also carried out through the intersection and integration with other disciplines. The leisure economy especially needs the intervention of philosophy, sociology, psychology, behavior, marketing and other disciplines. Otherwise, it will be a fundamental mistake to simply add the leisure economy and economics.

In the past decade or so, the leisure industry in developed countries has entered a new period of rapid development. With the reduction of working hours, job sharing has emerged. For example, in the United States, Countries such as France and Germany are currently implementing various work systems. The government believes that shortening working hours can reduce unemployment. The government can use less financial expenditure to gain greater support from the public and individuals, so that the leisure industry can develop faster.

National and local governments often formulate new economic policies based on the length of leisure time to promote consumption in different aspects, adjust new industrial structures, and establish new markets, not only to solve unemployment and employment problems, but also to promote and improve Services not only enhance people’s desire for leisure, but also maintain social stability and unity, prosper social culture, and enhance people’s spiritual civilization.

Although the origin of the leisure economy is difficult to determine, broadly speaking, a large number of scholars in Western society have been involved in the study of the leisure economy for more than a century. For example: Thorstein Veblen, the author of the book "Theory of the Leisure Class", although he is the founder of institutional economics, his discussion of the leisure economy is also quite insightful. Samuelson, the author of "Economics" that has been republished 18 times around the world, participated in the investigation of Americans' leisure time allocation and the argument for the 40-hour work week in the 1960s.

In the field of microeconomics, people are concerned about "non-equilibrium phenomena", "irrational problems", "behavior theory under uncertain conditions", "fair premium" and "bargaining theory" , "bounded rationality", "experimental economics", "microeconomic theory of family behavior", "welfare economics - equality theory", "institutional economics", etc. are all closely related to people's leisure needs. So much so that the Western economics community has achieved such a consensus: Microeconomics is "the development at the core of today's mainstream economics. More and more people recognize that, as an economic system recognized by most economists, It is based on a core of micro theory. This is true even for macroeconomics. In sharp contrast to the situation 20 years ago, it is now increasingly recognized that macroeconomics must have a solid micro foundation. . Because the influence of the development of microeconomics will extend beyond the narrow field of microeconomics.”

Therefore, the leisure economy is based on changes in the economic structure and social structure, highlighting the “people-oriented” approach. It emphasizes obtaining high benefits at low cost, replacing tangible resources with intangible resources, taking economic capital, cultural capital, social capital, and human capital as its own responsibility to promote economic prosperity, and balancing material wealth and spiritual wealth. A new economic form.

Of course, the leisure economy must conform to the rules of economic activities. There are various laws in the physiological, material and natural dimensions of leisure activities, such as the laws of material needs for food, clothing, housing and transportation, the laws of human life metabolism, the laws of the limits of physiological power, the laws of "marginal effects" of the demand for things, etc. What is more important is the law of respect for personality and the need for free creation in the social, psychological and spiritual dimensions of human survival and development. If the various leisure economic activities we design comply with these laws and can maximize the spiritual power of leisure economic subjects, the characteristics of the leisure economy towards humanistic care can be released to the maximum extent. Problems in leisure demand

Although my country's leisure economy has developed greatly, in fact people only integrate with the world in work and leisure time, but the consciousness, form and content of leisure are still Much of the tradition is followed, except that the new leisure time is filled with more rest (rather than leisure) in the traditional sense. The relatively single direction of leisure demand reflects the backwardness of leisure awareness and restricts the development of the leisure industry. Therefore, advocating scientific, healthy and rich leisure activities and clearing various consciousness barriers are the prerequisites for moving towards the era of mass leisure.

Problems in leisure supply

Insufficient supply. Due to the long-term emphasis on labor and contempt for leisure, the supply of leisure is seriously insufficient. The leisure industry is an industrial system led by tourism, entertainment, and service industries. It generally involves national parks, museums, sports (sports events, facilities, equipment, maintenance, etc.), film and television, transportation, tourism departments, catering industries, and communities. Services and the associated industrial groups not only include the production of material products, but also provide guarantees for people's cultural and spiritual life. In terms of leisure industry supply, not only public supply is insufficient, but commercial supply is also relatively scarce.

An imbalance in disseminating information. As Zhang Jie and others pointed out in the article "On Urban Leisure Industry and Its Sustainable Development", the development of my country's leisure industry is currently relatively backward, with many commercial entertainment venues and few public welfare leisure facilities.

At the same time, there is also an obvious imbalance in the dissemination of information: there is more entertainment information and less knowledge information; there is more simulated information (such as theme parks, etc.), false information and redundant information (such as the world of gods and monsters, etc.) and less real information (such as the world of gods and monsters, etc.) Museums); there is a lot of humanistic information (such as theme parks derived from folklore, folktales and literary masterpieces) but little natural information (such as natural history museums); there is a lot of sensory information but little information about deep psychological feelings; there is a lot of passively received information but renewable information and ***Ming information is less; bubble information is more and complete information is less. This imbalance seriously restricts the diversification and upgrading of people's leisure activities.

The six "Golden Week" consumption booms fully illustrate the development potential of my country's leisure economy. Strengthening the research on leisure and leisure economy and vigorously developing the leisure industry have become top priorities. The leisure industry is a mutually supporting system project involving all sectors and classes of society. In addition to strengthening supply, cultivating and guiding demand, it also requires the support of the entire social condition support system, such as policies, legislation, system construction, social security, currency circulation and settlement methods, talent training, theoretical research, concept updating, etc.