Ask experts to make a move: what if you buy land and have no money to build a factory?

You have to figure out the taste for yourself. If you are interested in me, please leave a message at any time, and I will take time to chat with you:

The bungalow was changed to four floors. A few years ago, the heat wave in Guangdong real estate market was rolling, and many people who went into the sea met with "big fish".

Deng heard that there are two 50-square-meter bungalows somewhere in Guangzhou, and the owner wants to turn them into buildings. They never turned them into buildings because they had no money. Deng took the initiative to find the door and said to the owner: we cooperate, you pay, I pay, and we build a four-story building. Pick two floors at will, and I'll do the rest. The owner thinks that his old house can be turned into a brand-new two-story building without spending a penny. He thought it was a good deal and agreed. So, I signed a contract with Deng. I didn't know Deng could play karate. He sold it to another person at a price of 2000 yuan per square meter. He collected 480 thousand at once. The house he built with the money, excluding all kinds of expenses, changed hands and earned more than 200 thousand.

How to spread fame through coronation: free advertising.

Through this case, we know that if we want to attract the attention of the news media, we must advertise for free, create selling points, highlights and hot spots, form a plan book in advance, write a draft, and then send it to major media, so as to succeed.

Just now I talked about how individuals can let the news media advertise for themselves for free, which has a sensational effect. So, how can enterprises not spend money on advertising? Let me give you another example.

When China's first "Kjellbing Sports Club" was first introduced to China from Russia, no one knew what "Kjellbing" was. Today, "Shebin Chain Clubs" are spread all over major cities in China. The boss of this company was just a martial arts coach at that time and had no money. He got the general agent in China through hard work.

He thought: To develop the "Xuebin" chain club, we must first let the whole country know what "Xuebin" is, and the only way for the people of the whole country to know what "Xuebin" is is to advertise. What media is the best and most influential? CCTV, of course, but the advertising fee of CCTV is several million in a few seconds. How can there be so much money? How can he advertise and save money? The boss thought for days and nights and finally came up with a solution. He said to his investment partner: "I have a way to advertise, not only without spending money, but also making money." His investment partners laughed at him: "There is such a good thing in the world." "Yes," "I invited a delegation from the Russian Shebin Movement to visit China. Because, I have seen their performances in Russia, which are very wonderful. I believe that as long as the "Russian delegation" is invited to perform in China, the China media will definitely publicize it. By then, China will definitely set off a whirlwind of' Kjellbing'. " The boss thought of it and immediately sent an invitation to the Russian delegation in the name of the State Sports Commission. The performance was a great success. Many cities lost their "black market tickets" to 500 yuan, and the media in major cities rushed to promote them page by page. The name "Sherbin" suddenly entered thousands of households. He not only earned millions of advertising fees at one time, but also earned hundreds of thousands of performance fees.

His trick is unique: he skillfully used the fulcrum of "Russian performance delegation" and people's curious and fresh psychological characteristics to expand the popularity of "Kjellbing" in China by "touring major cities". He borrows other people's names and "groups", not only advertising for himself for free, but also making money for himself. Nominally, it is a "hype" performance group, but in fact, it is advertising for itself, killing two birds with one stone, which is really brilliant.

The second trick: first find a husband's family and then marry a woman, both as a matchmaker and a mother.

This trick is to teach everyone to step on a few boats and pass them empty-handed. How to step on, how to pull? Let me give you a few examples to illustrate. Please pay attention to the routine here.

Example 1: There is a man named Liu En in Wenzhou, Zhejiang. He is a student of a key university in Beijing. As we all know, Wenzhou people are known as "Oriental Jews", and Wenzhou people are born to do business. In this place, there are a lot of factories and enterprises scattered all over the place. It can be said that every household and every village is a factory. There is no concept of asking the state to arrange employment, and people here are never afraid of being laid off. Liu En grew up in such an environment and was influenced by it since childhood. Therefore, he is particularly smart and has a high financial quotient. One year, he was admitted to a key university in Beijing with the first place in the county. He is very appreciative of American educational methods. In the United States, it is a shame that young people aged 65,438+08 have to give birth to Jane at home. I don't want to add burden to my family, but I want to solve the cost of study and life by my own work-study program.

As I said just now, every household in Wenzhou has a small factory, so the competition is fierce. As long as you have acquaintances, you can pay first and sell goods on credit. Liu En took two big bags of jeans and decided to go back to school to ask for directions first to see if these jeans were selling well.

He began to sell among his classmates. He sells a pair of jeans in the market, 20 yuan, and he sells 12 yuan. He thinks that since they are all classmates, they should not earn too much. He said to his classmates, these are all jeans I brought back from my hometown. We are all classmates. I will earn some money for this trip, even if I bring one for everyone. When he said this, the students gave it to me one by one. Soon, a big bag of jeans was snapped up.

As soon as Liu En saw it, he wanted to see if other schools were selling well. So, the next day, he took another bag and went to a nearby university. Instead of peddling along the street, he went directly to the student dormitory. This time, he quoted 18 yuan, which is cheaper than the market by 2 yuan. After bargaining, the transaction is generally 15 yuan. In this way, two big bags of jeans were sold out in less than two days. Liu accepted 65,438 yuan +0.800 yuan. In fact, the wholesale price of each pair of jeans is only in 5 yuan, and besides the capital, it also earns 1000 yuan. This time, Liu En tasted the sweetness of selling clothes on commission. He was very excited and saw the business opportunities here. So, he is going to do this.

He remitted the money to the manufacturer, who saw that he had sold it out so quickly and sent it over. He was very happy and praised him for doing a good job. Liu En told the manufacturer: OK, I'll be your agent in Beijing. I'll contact you in Beijing first, and you can deliver the goods when I ask you to deliver them. On hearing this, the manufacturers readily agreed, because this is exactly what they want. In this way, Liu En printed a box of exquisite business cards and started business negotiations as the director of the Beijing Office of a factory in Wenzhou.

Liu En knows that to be big, it is necessary to engage in wholesale and sell them one by one. It's definitely not a big deal. So he contacted a large number of vendors who wanted goods, especially during which he hung up a big boss who engaged in clothing, and the big boss decided to cooperate with him and underwrite his products. Liu En ordered the factory to deliver the goods as soon as possible according to the order. The factory quickly delivered the goods to the station. Because these goods are novel, cheap and good, and have a good market, they are sold out quickly. Through this transaction, the big boss trusted Liu En more and decided to join hands with Liu En to do a special thing.

After a period of cooperation, Liu En's passbook has six figures. At this time, he is full of feathers, with more and more sales channels and more experience. He is no longer limited to selling jeans alone, but attacking in all directions. Instead of hanging himself from a tree, he contacted many manufacturers and merchants and sold whatever clothes were good in the market. As long as the market needs any clothes, he will produce any clothes. He will even send samples to the factory for customization according to the needs of manufacturers in the market. The more refined and familiar the result, the greater it will be.

With the development of business, his business was completely crushed by one person. So I hired several assistants and rented an office building with two rooms and two halls, which operated like a company. At this time, he is no longer a big deal, but a hands-on approach to specific things. He sat in the office and commanded remotely, holding the manufacturers in one hand and the merchants in the other, sitting in the middle of the price difference and making huge profits.

A few years later, Liu En University also graduated. He didn't report to the unit and didn't want an iron rice bowl. Instead, he stayed in Beijing and continued to command his army. At this time, no one knows that he is already a rich big boss in Beijing. In this way, a generation of karate masters was born.

Through the above two examples, looking at the whole operation, we should pay special attention to the following points when playing this kind of karate:

1, the information should be intelligent. To do this kind of karate, we must be informationized. In the information age, if you want to have an information concept, you must always have a string in your mind. This string is market concept, information concept and operational awareness. Usually, you should read more newspapers, listen to more radio and television, learn more about the principles and policies of the party and the government, learn more about market trends, look around, listen to all directions, and search everywhere like a hunter's eyes, so as to find prey. When the opportunity comes, we can seize it quickly. Opportunities are often prepared for those who are prepared. When the eyes are dark and the information is blocked, there is no inspiration.

Some products are overstocked, not because there is no market, but because information is ineffective; Some commodity cities are not easy to sell, but they can be sold in rural areas; This place is not easy to sell, but it can be sold elsewhere; Some goods sell well by changing packaging, colors, labels and printing some patterns and words.

2, find the pain point, grasp the demand, and find the combination point. In this kind of business, don't look for those runaway enterprises and best-selling products. These products are so good that people won't let you make them. As long as we find those difficult enterprises and unsalable products, let you pay the goods first and find the right combination point, you can successfully operate.

3. Time difference, local difference and regional difference. In this kind of business, you must master the time difference and be "flexible", otherwise it will be difficult to operate.

The third measure: please invite the god of wealth from all directions, I will be the host, and you will pay the bill.

What do you mean, "invite the god of wealth from all directions, I will be the host, and you will pay the bill"? Let me give you an example from life:

In business, how to "invite the god of wealth from all directions, I will be the host, and you will pay the bill"? Next, let's look at a few examples.

Example 1: There is a man named Zhong Huasheng in Shenzhen. When he first came to Shenzhen, he had nothing but the appointment of a development zone director and a piece of land. But instead of relying on it, he carefully planned a fund-raising plan for karate by using the preferential policies of Shenzhen Special Economic Zone. There are two of his most classic cases: one is "Baiteng Lake Resort" and the other is land reclamation in Zhuhai West District. Let's see how he operates: the trick he uses is still "invite the god of wealth from all directions, I will be the host, and you will pay the bill".

First of all, he is also a big fan, talking about the benefits of this development zone and mobilizing people's desire for investment.

At that time, he put forward such a slogan: "I will lend you a glass of water today and return you a bucket of oil tomorrow"; "gather talents in the world, material talents, and help talents in the world"; "Big economy, big port, big thinking and big development".

Secondly, he took advantage of the preferential policies of Shenzhen Special Economic Zone and adopted the mode of "futures" for financing.

His fund-raising plan is: the value of each share is 10000 yuan, shareholders can own 100 square meters of housing land, and foreign accounts can be converted into Shenzhen accounts. As soon as the news was announced, the western district was crowded with people, and the fund-raising office was crowded, and soon it absorbed 10 thousand shares. He filled the money into the sea and got four square kilometers of land. Among them, 1 km2 of land will be used to build houses for investors, and the rest will be tendered for the construction of supporting facilities in the city. According to the land price at that time, tens of millions were invested in reclamation, and the result was worth more than one billion.

What is particularly worth mentioning here is that he used a slogan and an idea to arouse everyone's desire for investment and make people willing to pay for the development zone.

This reminds me why Chairman Mao was able to defeat Chiang Kai-shek's 8 million troops with millet and rifles. Can fight big with small, and defeat strong with weak? One of the important reasons is that it aroused the inner desire of China people.

As we all know, China is a big agricultural country, and farmers account for the vast majority of China's population. Whoever wins the farmers will win China. What do farmers want most? Land. Because land is their lifeblood. Who can give farmers land, farmers will run with who. Chairman Mao brilliantly analyzed this situation and put forward the slogan of "fighting local tyrants and distributing fields", which mobilized the enthusiasm of farmers at once. Because the local tyrants were defeated, the peasants could be assigned to the fields, so the peasants followed Chairman Mao to make a revolution. The victory of Agrarian Revolution laid a solid foundation for the victory of China Revolution. Therefore, Chairman Mao is very wise. [File system: page]

Exodus He said: I have a friend who is a leader in a park. Once, he told me something, hoping I could give him some advice. What did I ask him? He said: there is a large area in our park, which is bare. I've always wanted to afforest and beautify it, but I calculated the cost, because the park had no money and dared not move. He said: you are in this business, you help me with advice. What did you say?/Sorry?

I said to him, I'll go back and help you think. As a result, I gave him an idea. In less than a year, this barren land has become a colorful and fragrant green space. Is this idea inspired by the "British Library Moving" and the above example, or is it a phrase "Please ask the God of Wealth from all directions, I will be the host and you will pay the bill"?

So, how to invite? I asked him to put an advertisement in the newspaper. I helped him draft this advertisement as follows: Dear citizens, this park is a famous tourist attraction in our city with a large number of tourists. In order to meet everyone's requirements, our garden has recently opened up a garden for individuals, organizations, enterprises and institutions to plant memorial trees.

When you get married, you can plant a "concentric tree" and an "evergreen tree" to unite you and make love last forever; When you are in various memorable moments, you can plant a memorial tree here, such as "lover tree", "birthday tree" and "birthday tree". Due to the limited area of the garden, our garden will be determined according to the order of appointment registration. Please contact if you are interested.

After the advertisement was published, it caused great repercussions in the whole city, and people came to plant trees in an endless stream. Some enterprises and bosses even bought a piece of land, hung up the signboard of the enterprise, named their own enterprises, and started image advertisements.

In less than a year, the whole wasteland has become an oasis of colorful and fragrant. The park beautified and afforested a bare land without spending a penny, and also collected a considerable seedling fee and management fee; Enterprises and individuals also displayed their images here, which promoted the spiritual civilization construction of the city.

Let citizens and enterprises plant a tree, and the park will charge a certain seedling fee and management fee, so that the cultivated tree people can hang their names and addresses on the tree as a souvenir; The tree planter himself can also watch at any time, or water, loosen the soil, fertilize and weed. This idea is very attractive, interesting, fun and meaningful to urbanites. A few years later, when the trees they planted grew into big trees, there was an unforgettable feeling of infinite joy in their hearts.

The fourth measure: take the East Society, the West Society and the South Society.

1, attracting gold but not digging gold.

Tudela is an American engineer. He wants to make great achievements in the oil industry, but he has no money. What shall we do? One day, he got news from a friend: Argentina wanted to buy 20 million butane gas. tudela had a whim and decided to take a chance. When he came to Argentina, he found himself confronted with strong rivals-BP and Shell Oil Company. Retreat or challenge? He decided to challenge the two companies with his wisdom. Tudela made a careful investigation and tried to come up with a good plan.

One day, he found a piece of news in the newspaper: there was a surplus of beef in Argentina, the backlog was serious, and the loss increased greatly. They are selling the beef at all costs. The news caught his attention. Isn't it a godsend? Why not use it? So, he went to the Argentine government and said: You buy my 20 million butane, I will buy your 20 million beef, that is, you can get 20 million butane without spending a penny, just give me your backlog of beef. This is exactly what Argentina dreamed of, so it signed the agreement on the spot.

After signing the contract, tudela took the beef supply list and ran to Spain, because the shipyard there had no orders and was on the verge of bankruptcy. Tudela said to the Spanish government: If you buy my 20 million beef, I will fight a 20 million supertanker in your shipyard. I am glad that the problems of the Spanish government have been solved easily. He immediately asked them to send the beef tudela wanted to Spain through their ambassador in Argentina.

There is a buyer for beef, so who is the tanker sold to? After tudela left Spain, he returned to the United States and went directly to the oil company in Philadelphia. Tudela told them that if you buy the 20 million supertanker I made in Spain, I will buy 20 million butane gas from your. Sun Oil Company agreed when it saw that it was profitable. In this way, tudela entered the oil industry empty-handed and made a fortune from then on.

This case is a very practical operation rule. The routine is: "If you do what you do ... I will do whatever you do ... and then, use the latter to make up the former." This is a model, and we should understand its spirit and be good at applying this law to other fields.

2. Clever use of mortgage to fight.

Wang Jun is the boss of a company in Beijing. He used to be a student in a normal college in Jiangxi. After graduation, he was assigned to a village as a teacher. A year later, he resigned and took 200 yuan to work in a private enterprise in Beijing. Because of his flexible mind and strong ability, he ran the business and made a commission, earning 50 thousand. He doesn't want to work all his life. He is determined to break into the world by himself, and let the 50,000 pieces fission like atoms.

Once, he found a building for rent in Qianmen, Beijing, asking for 400,000 yuan a year. After several negotiations, the landlord agreed to pay the rent by installments. So, Wang Jun gave all the 50,000 yuan to the owner and became the dominator of the house.

How to play this karate? He first considered that the house was located in a prosperous area and was more suitable for entertainment. He plans to decorate and pack the house, buy equipment, not run it himself, and then sublet it to earn the difference in the middle.

But where does the money for decoration and equipment come from? He finally found the boss through hard work. He said: "If I don't give you the money within two months, the management right of this house is yours, and the contents are yours. In addition, I operate every day, and the turnover is guaranteed. If it is booming, you don't have to worry about not giving you money. " Finally, the boss was persuaded by him and agreed to buy carpets, tables and chairs, karaoke and other equipment on credit with the right to use the building as collateral, with an investment of more than 700,000 yuan. Through this transformation, the value of this building has rapidly increased and it has become a first-class entertainment venue in the front door. At the same time, he posted advertisements everywhere to attract operators. During the renovation, in less than a month, he found a boss with a price of 654.38+00,000, and then changed hands and earned 300,000.

The mystery of this case lies in: using the management right as collateral, buying equipment on credit, and decorating. After the operation is completed, the value of this property rises rapidly, and then it is sold to the owner, and it is sold quickly to earn the difference in the middle. This is a short and quick method.

He annexed a color TV production line.

There is a wireless power plant in Hengyang, Hunan. A few years ago, people blindly snapped up color TV production lines. Due to fierce market competition and poor management, this factory soon closed down. The production line has become a pile of scrap iron, which has become a big worry in this factory. It's a shame to throw it away. Putting it there takes up space and wastes money. There is a man named Wang Bao in Shenzhen. After he found out, he found the factory director, patted his chest and said with deep pockets, "I will take this line."

However, Wang Bao's condition is to buy this production line at a price of 6,543.8+0,000 yuan, but pay the goods first, plus interest at the same time, 200,000 yuan,1* * 6,543.8+0.2 million yuan, and pay it in one lump sum one year later.

The wireless power plant was overjoyed, but privately worried about Wang Bao. How can this person get rid of this burden in the future? Yes, Wang Bao is playing karate.

Words are divided into two ends. At that time, Russia needed a color TV production line and had no money, but they had cheap yachts and were world-famous. Wang Bao decided to use this 6,543,800 yuan color TV line to save 6,543,800 yuan yachts, and then use these yachts to open tourism and entertainment projects in Xiangjiang River. Because Hengyang is a famous tourist attraction, with a particularly large flow of people and a scenic Jiangzhou Island, tourism and entertainment will definitely make money. At the same time, Wang Bao also invested in these yachts. In addition, tourism is a project encouraged by the government. With investment, he can register a company, use these yachts as collateral, borrow money from the bank, and then use the loan to buy land and build houses in the local area and start comprehensive tourism projects. When the decision was made, they immediately negotiated with Russia, and the two families hit it off and negotiated. Sure enough, one year later, Wang Bao earned more than 5 million yuan, and also lost 6.5438+0.2 million yuan from the wireless power plant, earning 3.8 million yuan. It's true. It doesn't take much effort to get it.

Through this example, we can know that: to catch each other's sore feet, first get the goods and pay one year later; Then, exchange things for things, open up new business, and make money and pay back the money. This is the essence of this case.

In this case, it is also very important to use the time difference to gain time for operation and making money, and finally succeed.

The fifth trick: wonderful "empty bracelet cover"

What is an empty bracelet cover? The so-called interlocking means doing several things at the same time, one after another, interlocking and closely related; The former lays the foundation for the latter, and the latter consolidates the achievements of the former, and the whole cause rolls forward.

There is a master operator in Guangzhou named A Jun, who has a unique operating method. The chain cover is one of them. Only in the year of 1992, he used this method and achieved a series of successes.

The first part of his design is the rental counter.

This year, his Hualong company built a 1400 square meter "City Department Store Center" on Zhongshan No.7 Road. He decorated this department store center with novelty, novelty, beauty and luxury, and it is a first-class modern shopping center.

As soon as it was completed, he rented out all the newly completed shopping malls by lease. It can be said that this way of renting was very extensive at that time, and there was nothing novel and bizarre. They are not satisfied with renting other places for a long time. But he used a unique method to fill it up quickly. How did he recruit? It turns out that he attracts tenants by checking out and renting. Generally, the rent will be paid once a few years later, but his method is: a booth will receive a one-time rent of 50,000 yuan 10, and return 10% of it every year, including interest; At the same time, each booth charges a management fee lower than 2/3 of the market price. As a result, all 220 booths were rented out, and it took only 23 days, and "Hualong" received more than 654.38+million yuan of funds at once.

In this way, he collected all the funds for investment and construction. In fact, his Hualong company spent 2000 yuan on advertising alone to build a modern shopping mall. Isn't this a unique idea!

He made a lot of money in the first game. But he doesn't want to put it in his pocket and get moldy, and he doesn't want to put it in the bank and only eat some interest, but he wants it to play a greater role.

So, he designed the second ring-investing in old shopping malls and building a "golden shopping city". [File system: page]

He found this old shopping mall on the densely populated Xihua Road and bought this 700-square-meter building by installment of 32.8 million yuan. After buying it, I quickly invested huge sums of money and quickly built Jinjin Shopping City.

For this newly built Jinjin Shopping City, his method is to rent it. However, the lease method is different from the previous one: if the lease period is 20 years, the stall owner is required to provide the required booth area and then divide it into glass rooms according to his requirements; The rent per square meter for 20 years is 50,000-70,000 yuan. The company will return 5% of the rent to the renter every year. What is particularly attractive is that for every square meter rented, you can get xintang 1 square meter of land donated by the company. If it is developed there immediately, the land price will definitely soar and the tenants will be profitable, so the tenants will come one after another. He got the rent of 44 million at once!

Obviously, the second ring of this innovation is more neat and beautiful! On the basis of victory, he made the third ring and aimed at the automobile service industry.

So he designed a blueprint to build an "Oriental Car Shop" on Donghua Road.

According to the trend that China will join GATT sooner or later, he thinks there will be a car whirlwind in China. To this end, the service of cars and motorcycles must keep up. This is also a lucrative business, and it is necessary to build an oriental car dealership.

He decided to let the Oriental Car Shop rent, but he changed the operation mode: the 7-square-meter booth charged five years' rent, and the rent was 200,000-200,000 yuan, which was repaid in five years, and the usual management fee was converted into interest. Under the background of the climax of the automobile and motorcycle service industry, some discerning tenants have lined up in front of the Oriental garage door.

As a result, Hualong Company got the rent of 7.5 million! The continuous operation of the third ring road has remarkable benefits. But what is worrying is that a certain amount of rent must be returned to the tenant every year. A far-sighted gentleman is ready for this.

So, he played the last punch in this combination boxing-to create a food city. This is the fourth ring he designed. 1992, the Guangzhou municipal government ordered the temporary food stalls to be rectified, requiring all food stalls to enter the house for business within two years. Some stall owners talk about it and feel that they have nowhere to live.

Who would have thought that an order from the municipal government actually turned into news that he was rich! He decided to build a food city!

He kept his word. In just over a year, 1993 Spring Festival, a unique food city opened. Some stall owners, large and small, have queued up for rent. The biggest feature of this move is: collecting rent on a monthly basis and collecting 6 million yuan every year.

He used this 6 million yuan as the first three bags of rent refund. This is not only enough, but also much more worrying than Zhuo Zhuo!

In a year's time, he started these four major projects at the same time: department store center, Jinjin shopping city, Oriental car dealership and food city. These four projects are interlocking, one ring is set one ring. Earned a's money in one hand and transferred it to B before changing hands. Four big moves, one go. In the eyes of ordinary people, it is impossible for a company to complete these four major actions in one year without abundant funds and the background of bank bosses, but it succeeded. He is not in the habit of borrowing money from banks. He replaced financial resources with intelligence and money with knowledge.

When Mr. A rented the department store center for the first time, he received more than 65,438+million yuan. He used the money as the start-up capital for the last three projects, and the last three projects also received a lot of rent to support and rely on each other. This is his karate series.