What is the key to the success of tourism planning?

Yesterday, I saw a failed tourism planning case in the mountainous area of Shaanxi, and found that many factors that play a key role in the success or failure of tourism planning were not taken into account. What a pity! . In fact, there are several key points to consider in tourism planning. Borrowing the view of Zhi Ming, a famous domestic tourism planning agency, tourism planning should pay attention to eight main aspects:

1. Tourism research: Calculate the total number of destination tourists, understand the source structure of destination tourists, the consumption form and approximate amount of destination tourists, the number of destination tourists and the development trend of destination tourists in the next three years.

Second, brand positioning: on the basis of investigation, to determine the image of the destination in the eyes of the target audience, we must first consider the resource advantages of the destination, and then consider the public's recognition of the positioning.

3. Planning: Participate in the research, planning and demonstration of tourism development planning, and undertake relevant technical support for the evaluation of local tourism development planning; Study the basic theories, policies, key points and difficult problems that affect the development of tourism.

Fourth, innovation strategy: according to the resource advantages and tourism market demand, find out the positioning of tourism market, theme positioning, spatial layout, key projects and tourism development timing, and put forward relevant implementation measures.

5. Creative execution: website revision, search engine promotion, video communication, blog, Weibo, travel book publishing, and activity marketing with many cooperative media.

Investment Consulting: Investing in tourism and developing tourism resources is an important way to develop local economy and improve urban competitiveness. Promoting the specialization, standardization and internationalization of tourism resources development, investment and management has become an important issue facing the tourism industry.

7. Communication monitoring: analyze the behavior of target users on communication results; Cost analysis of tourism promotion; Description of advertising promotion effect; Explanation of the promotion effect in the next stage.

Eight, theoretical summary: according to the latest communication effect and mode, sum up experience, find out the best promotion scheme and means suitable for local tourism development, and form a complete theoretical system.

Only by dealing with these eight key points can we do a good job in tourism communication. Zhi Ming tourism planning has developed these key points into its own service features, and based on this, it has planned a series of influential tourism cases, which has won favorable comments from the industry.