There are many problems in how to solve the scenic spot management system.

1 Lack of unity in tourism resource management.

There is a monopoly problem in tourism resources. Some departments in charge of resources often emphasize "protection" unilaterally and do not know enough about tourism development. As a result, there are some practical problems in the development of tourism resources, such as "difficulty in communication from top to bottom", "difficulty in horizontal connection", "difficulty in industrial expansion" and "difficulty in seeking support", which can not effectively transform resources into products.

2. The management system of scenic spot development is not smooth.

Problems such as compartmentalization of management of tourist attractions, separation of government from enterprise, and unclear rights and responsibilities are outstanding, and tourist attractions cannot be managed effectively and uniformly. As a comprehensive industry, tourism has the remarkable characteristics of cross-region, cross-department and cross-industry. It is urgent to establish a large-scale tourism management system with smooth management and effective operation, and to build a new tourism pattern with large tourism, big industry and big market.

3. The management of scenic spots lacks legal basis.

Although there are some administrative regulations, such as Provisional Regulations on the Administration of Scenic Spots, Regulations on Nature Reserves in People's Republic of China (PRC), and Measures for the Administration of Forest Parks, these regulations lack detailed implementation rules and ruling basis for some new practices. Because there is no corresponding specific laws and regulations to regulate the behavior of tourism resources development, and there is no clear definition of tourism resources ownership in specific operations, the development of scenic spots can not be relied on and disorderly.

4. The phenomenon of ticket economy is outstanding.

The income of scenic spots mainly depends on tickets, which weakens the contribution of other tourism elements to tourism income, thus inhibiting the in-depth development and product innovation of scenic spots. In most countries, most of the ticket revenue of scenic spot A is turned over to the finance, and the expenses for product research and development and marketing are very small. The derivative products of scenic spots have not been effectively developed in recent years, and the activation of scenic spots and the cultivation of new formats are slow.

5 lack of internal motivation for development.

Most scenic spots still retain the institution system, and the cadres and workers in these scenic spots are easy to be content with the status quo. The quality of tourist services in scenic spots is low, and the problems of small, weak, scattered and poor scenic spots are prominent, which leads to the lack of competitiveness and discourse power in the market, which leads to the fact that rich tourist resources cannot be effectively transformed into product advantages and market advantages.

Lack of external marketing and communication.

Tourist attractions lack communication and cooperation with other scenic spots (including tourist attractions and scenic spots in the city), and also lack the combination with other tourist elements. The industrial chain is incomplete and the resource integration is unreasonable, which can't effectively attract tourists. Some scenic spots have the same cultural theme. Because the resources belong to different cities, the problem of tourism cooperation has not been solved, and a large linkage scenic spot has not yet formed. Due to the homogenization problem, the main scenic spots of homogenized products are booming, while the number of other scenic spots is numerous and the development is uneven.

Second, the idea of innovation and development 1 Promulgating the Measures for the Administration of Tourism Resources and related policies.

As soon as possible, the "Measures for the Management of Tourism Resources" and related policies will be promulgated to clarify the ownership of tourism resources, standardize the development behavior of tourist attractions, and clearly distinguish between tourism landscape resources and tourism management resources. Tourist attractions are not only landscape resources, but also a synthesis of product systems and supporting systems with landscape resources as the core. Tourism management resources (including accommodation, catering, entertainment, shopping, facilities, etc. ) has made great contributions to enhancing the vitality of competition and increasing the income of scenic spots. The Measures for the Administration of Tourism Resources allows us to develop and manage tourism landscape resources and tourism management resources according to the rules.

2. Straighten out the management system of scenic spots.

Prefecture-level cities can set up tourism development committees, which mainly perform comprehensive coordination functions, establish effective communication mechanisms, take the lead in studying and solving major problems related to the development of tourism in this city, build a pattern in which all member units actively support and participate in the development of tourism, and form a joint force to promote the leap-forward development of tourism. In order to effectively integrate human resources, a municipal cultural relics tourism bureau can be established to achieve a high degree of unity between cultural relics protection and tourism development. Promote the integration of religion and cultural relics tourism in some local counties, and implement an integrated management system of tourism and scenery (cultural relics, religions, gardens, etc.). ); Promote the management system of scenic area management Committee of township tourism integration in scenic spots. Scenic spots can adopt the mode of management committee, and implement the unified management of property rights and management rights of scenic spots, which is mainly responsible for the examination and approval of scenic spot planning, the transfer and lease of land use rights, the transfer of resource use rights, and resource protection planning. And have the right to supervise and manage the business activities of enterprises engaged in the development and operation of tourist attractions resources. The Administrative Committee integrates some functions of government departments such as culture, construction, water conservancy, gardens, cultural relics and health, and implements unified management of scenic spots. In view of the fact that most enterprises have not yet established a modern enterprise system, the government or the government has sent a large proportion of management, and the phenomenon of division of departments and multi-head management is serious, relevant departments have jointly issued policies to support the joint-stock reform of tourism resource management enterprises, clarify property rights, separate government from enterprises, establish a corporate governance structure, attract domestic and foreign capital, and expand tourism enterprises.

3. Enrich the connotation of tourism products.

Development and construction should be carried out according to the classification of tourism resources, and tourism management resources have a great contribution to enhancing the competitiveness and increasing income of scenic spots. Tourism landscape resources should not be regarded as the main way to generate income in scenic spots. Tourism management resources (including accommodation, catering, entertainment, shopping, facilities, etc. ) are the focus of reform and innovation. Scenic spots should pay attention to the development of high-end tourism products such as learning, business, exhibitions, wetlands, performing arts and sports, and combine rural tourism to vigorously develop special tourism such as fruits and vegetables, Chinese herbal medicines and handicraft processing, and cultivate new consumption hotspots and economic growth points in scenic spots.

4. Strengthen the standardized management of scenic spots.

Explore the implementation of scenic spot filing management and annual audit system, further strengthen the management responsibility of tourism authorities, and strengthen the effective management of scenic spots. Before opening to the outside world, each scenic spot should be filed with the tourism authorities, who will comprehensively evaluate the reception service environment, public security and personnel of the scenic spot and decide whether to approve its opening to the outside world. After the scenic spot is put on record, the competent tourism department shall conduct annual examination every year. The annual review mainly examines whether the scenic spot is operated according to law, including the use of scenic spot resources, the security of production safety, the completeness of supporting facilities and whether the resources applied for filing have changed. Avoid redundant construction and unsafe accidents and improve the satisfaction of tourism consumers. Introduce standardized scenic spot management process.

5. Establish a large-scale tourism group.

Introduce relevant policies to support and encourage the development of tourism enterprises, adopt various ways to carry out enterprise restructuring in scenic spots, enhance the development vitality of scenic spots, comprehensively implement enterprise management in scenic spots, establish a modern enterprise system, and adopt asset restructuring, shareholding system reform, lease contracting, franchising, investment grafting, joint venture and other ways to carry out enterprise restructuring. Establish large-scale tourism enterprise groups across industries and regions, break the existing administrative regional restrictions and departmental restrictions, and take the road of specialization and intensification.

6. Strengthen external marketing and cooperation.

According to the different resource characteristics of each scenic spot, we creatively design various festival activities, make full use of various marketing channels, and increase the publicity and marketing efforts of scenic spots. Tourist attractions should strengthen regional tourism cooperation, try to incorporate the products of tourist attractions into national and provincial boutique tourist routes, increase tourism exchanges and cooperation with important tourist sources, and promote or exchange tourists with www.cxdguangli.com. Strengthen close contact with other industries and enterprises with various elements in the tourism industry, establish a good platform for tourism exchange and trading, and form a * * * development mechanism. Strengthen network marketing, establish tourism marketing promotion sites inside and outside the province, and expand tourism influence and communication.