What are the usual motivations for tourists to participate in incentive travel?

External incentives. External motivation refers to the situation in which an individual's behavior and motivation are stimulated or influenced by external factors such as material, social, cultural and other environmental influences. In tourism, providing rewards (travel coupons, points rewards, gifts, etc.) can encourage tourists to choose a specific destination or tourism product, and promote tourists' participation and satisfaction in tourism activities. By introducing external incentives , tourism companies can improve customer loyalty, increase sales and profits, and promote the expansion and changes of target markets.