Previous Cross-Strait Flower Expositions

The 14th Cross-Strait Flower Expo (hereinafter referred to as the 14th Flower Expo of the 4th Agricultural Fair) will be held in Zhangzhou on June 5438+065438+1October 65438+August 25th this year. After 13 years of continuous improvement and perfection, "Agricultural Expo Flower Expo" has become an influential exhibition brand at home and abroad, radiating across the Taiwan Strait. Adhering to the theme of "win-win cooperation between the two sides of bloom", this Expo adheres to the ideas of "highlighting cross-strait cooperation, modern agriculture, southern characteristics and Zhangzhou's famous food city" and "specialization, marketization and characteristics", and strives to improve the actual effect and brand influence of the Expo. Next, I would like to introduce the new features, new contents and preparation progress of this Expo to my friends in the press. Talk about five aspects:

First, focus on cultivating "big exhibitions" to further enrich the connotation of hosting the meeting.

/kloc-The successful holding of "Agricultural Expo Flower Expo" in 0/3 years not only promoted the continuous improvement of exhibition venues, reception hotels and supporting facilities in Zhangzhou, but also effectively promoted the rapid development of exhibition-related industries and accumulated rich experience in running exhibitions. During the preparation of this Expo, we set up the concept of "big exhibition", co-ordinate related exhibition activities, and strive to enrich the connotation of running the Expo and make Zhangzhou's exhibition economy bigger. According to the idea of "more parks in one meeting, more festivals in the same period", during the main exhibition of 165438+ 10/8-25 (8 days), not only the "Agricultural Expo Flower Expo" was held in Huadu Flower Expo Park in Southeast China, but also the "Cross-Strait Food Expo" was held in longwen district Strait Agricultural Products Logistics City. In addition, after the main exhibition, there will be cross-strait animation carnival, CCTV-7 country world-cross-cultural seminar in Zhangzhou and southern Fujian, cross-strait dragon boat race and Xiamen-Zhangzhou-Quanzhou dragon boat race, cross-strait generals painting and calligraphy exhibition, Zhangzhou Top Ten Handwriting Gifts (processed food) selection and other activities. And hold a series of activities in conjunction with New Year's Day, Spring Festival, Lantern Festival and other festivals to achieve "continuous excitement and climax". This Expo covers exhibitions, conferences, festivals, competitions and other fields, involving agriculture, forestry, animal husbandry and fishery, agricultural and sideline processing, science and technology promotion, trade circulation, sightseeing, forum discussion, animation art, cultural creativity and other related industries. The connotation and extension have been expanded, the scale and grade of the Expo have been further improved, and a solid step has been taken towards the goal of building the largest agricultural exhibition in southern China.

Second, pay attention to highlighting the characteristics and further improve the exhibition level.

The * * * indoor exhibition hall 1 1 of this Expo covers an area of 86,000 square meters (an increase of 26,000 square meters over the previous one) and the outdoor exhibition garden is 280,000 square meters (an increase of 80,000 square meters over the previous one). The exhibition closely follows the theme of modern agriculture and focuses on four characteristics. The first is to highlight the "five new" agriculture. A modern agricultural exhibition area will be set up to display new agricultural varieties, new technologies, new machines and tools, new fertilizers and new pesticides on both sides of the Taiwan Strait, and agricultural enterprises and scientific research institutions will be invited to participate in the exhibition, and exhibits from all over the country, including agricultural developed areas such as Taiwan Province Province, will be organized to reflect the highest level of "five major innovations" in South China agriculture in China. Transform the living museum of modern agriculture, introduce more than 300 new varieties of fruits and vegetables, and increase the achievements of future agriculture and aviation breeding in space. Transform the ecological fishery exhibition area, highlight the harmony of "people, fish and nature", update the display varieties, improve the display design, and increase the display of modern fishing gear and modern farming mode. The second is to highlight flower gardening. The flower exhibition area will take "flowers and art" as the theme, pay more attention to plastic arts and cultural arts on the basis of displaying traditional flower varieties, and promote flower culture with flower photography, calligraphy and art as the foil. Set up a homology museum to show the achievements of cross-strait flower industry exchanges and cooperation. Third, highlight the characteristics of Taiwan Province. Established the "Taiwan Province Provincial Boutique Pavilion" in cooperation with the Haixi Cultural and Economic Development Promotion Association in China, Taiwan Province Province, and organized nearly 100 local enterprises in Taiwan Province Province to participate in the exhibition, showing the high-quality food, exquisite agriculture and folk customs of Taiwan Province Province. Taiwan Province Orchid Production and Marketing Development Association and Taiwan Province Orchid Breeding Association were invited to participate in the design and exhibition. The fourth is to highlight quality food. Last year, Zhangzhou was awarded the title of "China Famous Food City" by China Food Industry Association, ranking third in the country and first in the south. During this year's "Agricultural Fair Flower Fair", Zhangzhou Municipal Government will jointly hold a cross-strait food fair with China Food Industry Association and Taiwan Province Food Industry Development Association, and invite two "China food cities" such as Luohe, Henan and Yantai, Shandong to participate in the co-holding, so as to create a professional food exhibition, launch the brand of "China Food City" and promote exchanges and cooperation in the food industry.

Third, highlight the creation of "big scenic spots" to further enhance the tourism effect.

With the goal of building a national 5A-level tourist attraction, we will further transform and upgrade the Flower Expo Park in Huadu, southeast China, coordinate the Flower Expo Park and surrounding scenic spots, integrate and create a "big scenic spot" for eco-tourism, and strive to enhance the tourism-driven effect of the "Agricultural Expo Flower Expo". The first is to transform and upgrade Huabo Park. Entrust Tsinghua University design team to complete the upgrading scheme of Huabo Park, focusing on "color, lighting and scale". Large-scale planting of characteristic flowers with various colors and different florescence forms the beautiful landscape of bloom in the four seasons. New rose garden, hibiscus garden, cherry garden and tea garden will be built, and Huahai Square and riverside landscape belt will be transformed to effectively enhance the visual impact. Implement the park night scene project to create a refreshing and beautiful night scene. Drawing lessons from the practice of Taipei Flower Expo, we will build a "Dream Science and Technology Museum" that embodies advanced digital technology, with flowers and plants as the main elements, so that visitors can feel the theme of "harmony between man and nature" through the full sensory experience and multi-form interaction of "hearing, seeing, tasting, smelling and touching". The second is to integrate and create a "hundred-mile flower gallery". With Huabo Garden as the center, we will expand to the periphery along the 324 National Road, and integrate the construction of the "Hundred Miles Flower and Seedling Corridor" from Jiuhu Baihua Village in Longhai to Tianfu Tea Museum in Zhangpu, making it a research and development base for flower and seedling production in Zhangzhou, an eco-tourism scenic spot and a bright spot of "garden city and eco-city". At present, the transformation of flower gardens on both sides of the national highway has been completed, and the construction of key nodes such as Baihua Village Flower Market, Strait Flower Distribution Center and Zhangpu Orchid Industrial Park is accelerating. The national road lamp project will be completed in1early October 165438+, and the landscape along the way will be significantly improved. The 15 ecological leisure station will be built to provide a place for tourists to rest and enjoy the scenery. We are making a brochure to promote the "Great Scenic Area" of Huabo Garden, strengthening tourism promotion and line docking, and providing the greatest convenience for tourists.

Fourth, actively increase marketization and further improve the operation of the exhibition.

This year's "Agricultural Expo Flower Expo" actively innovates the organization mode, and in accordance with the idea of "specialized exhibition, market-oriented (enterprise-oriented) operation and brand-oriented operation", it strives to promote the transformation of the exhibition from government-led to market-oriented operation. The first is to cultivate professional exhibition subjects. Fujian Zhang Long Group Zhangzhou Southeast Huadu Co., Ltd. has actively introduced professional exhibition talents and advanced management mode to cultivate and expand exhibition business and strive to become the main body of exhibition market operation on the basis of doing a good job in the construction of flower Expo Park venues, scenic spot operation and supporting services. The second is to increase investment in the booth market. Except for the theme, public welfare and comprehensive exhibition areas such as "Five New" agricultural exhibition area, famous food city exhibition area, ecological fishery exhibition area and comprehensive floral exhibition area, other exhibition areas are put into the market as much as possible, and the area of investment promotion exhibition area is increased by 20,000 square meters compared with the previous one. Entrust professional exhibition companies to invite and arrange exhibitions, and the supervision team composed of industry and commerce, quality supervision, health, food safety and other departments will do a good job in reviewing exhibitors and products, and strengthen on-site inspection during the exhibition to ensure the standardization and grade of the exhibition. The third is to encourage enterprises to participate in the meeting. Publicly solicit plans for holding the Expo and actively attract professional companies (institutions) to participate in the planning and operation of the Expo. The 6th China Mushroom Festival was hosted by the Straits Agricultural Products Logistics City Development Company, and the "Agricultural Expo Flower Expo" was jointly hosted by Zhangzhou Seven-color Rainbow Company and Zhangzhou Telecom Company, all of which were market-oriented. A series of activities, such as cross-strait animation carnival and Zhangzhou Top Ten Gift Selection, have introduced enterprises to participate in the operation. Several normal exhibition halls, such as Root Carving Art Museum, Natural Stone Museum and Calligraphy Art Museum, are arranged and operated by enterprises. The fourth is to strengthen the brand marketing of the exhibition. Establish and improve the working mechanism of brand packaging, publicity, development, promotion and marketing of "Agricultural Expo", improve the market development plan, actively seek strategic partners, event organizers, sponsors, licensed products or service providers, increase investment in market operation of exhibition advertisements, mascots and their derivatives, do a good job in customer service, and strive to improve the brand operation level.

Five, continue to strengthen the effectiveness, to further reflect the economic and trade functions.

According to the spirit of the provincial government's instructions of "centering on economic and trade cooperation, with moderate level and scale, market-oriented operation and stressing practical results", this year's "Agricultural Fair Flower Expo" will further strengthen the economic and trade docking function and strive to improve the effectiveness of the exhibition. First, attach importance to attracting investment. According to the general requirements of "controlling scale, optimizing structure, improving quality and paying attention to practical results", the guest invitation of this Expo highlights its economic attributes. In addition to inviting organizers, contractors, co-organizers, leaders of co-organizers, celebrities from Taiwan, Hong Kong and Macao, overseas friendly people, well-known experts and scholars, and mainstream media reporters, we pay more attention to investment reception. In particular, large enterprises such as Fortune 500 companies, central enterprises, well-known private enterprises, top industries 100, "Double Hundred" enterprises in Taiwan Province Province, large buyers and multinational retail groups are actively invited to participate in the exhibition. The second is to actively guide the docking negotiations. With the help of relevant industry associations at home and abroad, foreign chambers of commerce and investment promotion agencies, investors and buyers in agriculture-related processing, market logistics, high-tech, cultural creativity and other industries related to the "Agricultural Expo and Flower Expo" will be widely invited to improve the quality and proportion of professional merchants. Carefully organize activities such as production and marketing docking, technology docking and investment docking, optimize service work, and build the "Agricultural Expo Flower Expo" into a professional platform for modern agricultural industry display, exchange and cooperation. The third is to increase the intensity of project work. At present, the "five major battles" in the province are being further promoted. We took the opportunity of holding the "Agricultural Expo and Flower Expo" to pay close attention to the "three-dimensional" investment promotion of foreign enterprises, private enterprises and central enterprises, especially to attract the participation of large enterprises, consortia and big capital. Use the exhibition platform to promote the docking and upgrading of projects, promote the upgrading of intentional projects into agreement projects and contract projects, and promote the project to start production. At that time, a large number of "three-dimensional" projects will be signed and landed, and a large number of projects will hold foundation laying and ribbon-cutting ceremonies to show the implementation results of "five major battles" and "ten major competitions". Zhangzhou City, Fujian Province is an important city on the west coast of Taiwan Strait. With mild climate and abundant products, it is known as the "Land of Abundance" and is an important agricultural foreign exchange earning base, agricultural cooperation base with Taiwan, green food production base and flower production distribution center. Since 1999, the Cross-Strait Flower Exposition, co-sponsored by the Ministry of Agriculture, the Taiwan Affairs Office, the State Forestry Administration and the Fujian Provincial People's Government, has been successfully held in Zhangzhou, Fujian for 12 consecutive sessions. In 2009, it was expanded and upgraded to "Modern Agricultural Expo across the Taiwan Strait", which has become an agricultural economic and trade event that highlights Taiwan Province, radiates the whole country and faces the world, and has been selected as "the 30 most concerned exhibitions since the reform and opening up" by authoritative media such as People's Daily.

The 3rd Cross-Strait Modern Agriculture Expo The 13th Cross-Strait Flower Expo will be held in Huadu Flower Expo Park in southeastern Zhangzhou from 201118 to 201February18. This Expo is an agricultural economic and trade grand meeting held in the context of the opening year of the Twelfth Five-Year Plan, the official approval of the implementation of the Development Plan for the Economic Zone on the West Side of the Taiwan Strait in the State Council, and the expanding ECFA effect. It has a special background and great significance. Adhering to the concepts of "highlighting cross-strait cooperation, highlighting southern characteristics, highlighting modern agriculture, and highlighting the concept of big agriculture" and "striving for perfection, innovation, realism and efficiency", this Expo has a larger scale, a longer exhibition period and stronger characteristics, and strives to become an important carrier for deepening cross-strait agricultural cooperation and exchanges, an important window for displaying and promoting the "five major innovations" in agriculture, an important platform for promoting agricultural products procurement and trading, and an important bridge for strengthening project negotiation and docking. We sincerely welcome guests and friends at home and abroad to participate actively, * * * to participate in the grand event and * * * to seek common development.

Shake hands and meet Zhangzhou!

I. Overview

Cross-Strait Flower Expo (hereinafter referred to as "Flower Expo") is a national 4A-level tourist area and a provincial agricultural tourism demonstration site. Makou, Zhangpu, located in the golden section of the Baili Flower Corridor in Zhangzhou, Fujian Province, next to National Highway 324, is the venue of previous Cross-Strait (Zhangzhou, Fujian Province) Flower Expositions and the core area of Zhangzhou National Agricultural Science and Technology Park in Fujian Province, with a total area of 7,800 mu. The Flower Expo Park covers an area of 2,700 mu, the flower production base 1.5 million mu, the comprehensive service area 1.5 million mu, the flower science and technology park covers an area of 500 mu, and the main exhibition hall 1.8 million square meters. At present, there are more than 2,000 kinds of flower seedlings, and more than 10,000 plants are cultivated every year 10. It is a modern agricultural grand view garden integrating flower production, sales, exhibition, export, tourism, farmhouse leisure, conference training, fitness and entertainment. Flowers surround mountains and rivers, and green grass is like bacteria. Palm Garden, Splendid Zhangzhou Garden, Minnan Melon Orchard, Sand Plant Garden, Jing Rong Garden, Shade Plant Museum, Baihua Gallery, Flower Supermarket, Orchid Planting Base, Farmhouse Ecological Park, Earth Art Exhibition Area, Nanxi Tea Culture Street and Memorial Forest Planting Area complement each other. When you travel here, you can not only see the precious flowers and plants in southern Fujian, Taiwan Province Province and abroad, but also experience the customs and customs of southern Fujian and Taiwan Province Province and learn about modern agricultural production technology. You can also do archery, swimming, hydrotherapy, fishing, playing tennis, outdoor development training (zip line, rock climbing, aerial horizontal bar, crossing a wooden bridge) and a series of fitness exercises.

The annual Flower Expo has also promoted the rapid development of Zhangzhou's social and economic undertakings, given the city a brand-new look, and made positive contributions to promoting Zhangzhou to become a dazzling pearl of the ecological industry and trade port city on the west side of the Taiwan Strait, so it is also known as "the first flower city in Fujian" and "the southeast flower city".