What are the differences in the characteristics of the channels of Guangdong Southern TV Station?

Southern TV’s golden set

Mandarin-language boutique channel

Southern TV’s golden first channel features people’s livelihood news, financial information and other programs that focus on social and people’s livelihood. The main character is the audience's friend, especially the counselor who helps people live at home.

The news program "Today's Frontline" has always ranked among the top three in ratings and has a wide influence among news programs in Guangdong. Programs such as "Southern Fortune Forum", "Caiyuan Guangjin" and "Southern Finance" have strengthened the channel's "professional", "object-oriented" and "localized" features. Theaters such as "Southern 730 Theater", "Weekend Movies" and "Midnight Theater" use dramas and dramas that deeply reflect social life as their main themes, forming a fixed audience group. The introduction of "Wild Weekend" and others has enriched the overall program structure.

Southern Satellite TV reaches the sky in one step

Public cultural taste

TVS2 is the first Cantonese satellite channel in the country

Southern TV Satellite Channel, all Broadcast in Cantonese. The most Lingnan-specific TV programs are broadcast to the world 24 hours a day by international satellites, and cover 9 million households and institutions in Guangdong through the cable network.

The high ratings of "City Special Search", "IN Group" and "Urban Laughter Group" are the absolute highlights of the channel, and are enthusiastically sought after by Cantonese-speaking audiences. From people's livelihood to social phenomena, from ecological observation to humanistic exploration, from film and television entertainment to fashion information... we will convey Lingnan IN culture with an international perspective and popular taste.

Southern Television Variety Channel (TVS3) is the first professional channel in the country positioned as "Happy TV". It focuses on comprehensive cultural and artistic programs, and creates a professional variety entertainment platform by producing branded programs and holding a variety of large-scale events.

“Happy TV” emphasizes the element of happiness, pays attention to the interactivity and participation of the program, and is committed to building a “happy paradise” for the audience. At present, Southern TV Variety Channel has initially established four major brands of self-run programs, namely "You Will Win" to create local superstars, "Happy", a sitcom that appeals to happiness, and "Be Happy" to promote Cantonese opera culture. "Private Partner Bureau", the popular entertainment talk show "Beauty Entertainment", and brings together the most important variety shows in Asia. According to the comprehensive ratings statistics of CCTV Soft and AC Nielsen, in the first half of 2006, the average ratings of Southern TV Variety Channel were as high as 3 or 5 points, making it the most influential and most popular variety entertainment channel in Guangdong. Looking forward to the future, Southern TV Variety Channel will take it as its mission to make every audience happy and provide more entertainment and sensual feast programs.

The growth and history of tvs4

On December 20, 2001, Southern Video Channel was officially established.

In 2002, the first year of its establishment, the film and television channel took the slogan "dedicated to showing films and television dramas that ordinary people love to watch" and adhered to the market positioning of "a professional channel for film and television dramas". It received great praise from all parties since its launch. Among the top 50 TV series in the province in 2002, Southern Film and Television Channel exclusively owned 27. In an online survey conducted by Sina.com across Guangdong Province that year, TVS4 won the first place in "My Favorite TV Channel" with a high number of votes.

In 2003, the brand of Southern Video Channel was deeply rooted in the hearts of the people. At the beginning of the year, "Southern Gold Theater", "Southern Platinum Theater", "Supreme Movies", "Lunchtime Show", "Weekend Superstar Theater", The six major brand theaters of "Excellent Theater" are tailor-made for Guangdong audiences and have become the mainstream media with the most cultural quality in Guangdong. In October, "Supreme Movies" selected top movies from Hong Kong movies, becoming the most powerful local screen cinema chain. High-quality costume dramas such as "Iron Teeth and Bronze Teeth Ji Xiaolan's Continuation", "The Secret History of Xiaozhuang" and "Eternal Dragon Sword" have been successfully launched in the main theaters of Southern Film and Television, and their ratings have exceeded those of Hong Kong channels several times. In 2003, Southern Film and Television Channel accounted for 31 of the top 50 TV series in the province.

In 2004, in addition to continuing to broadcast good dramas, Southern Film and Television Channel also showed the unique charm of "the first film and television channel" with a new and vigorous image; a comprehensive promotion of film and television dramas named after "Southern Film and Television Storm" The event broke into the field of TV drama promotion at a furious pace. 13 unique publicity activities emerged with advanced publicity concepts and successful promotion operations, creating the most star resources for the local entertainment industry in Guangdong and attracting the most attention from the mainstream paper media in South China. Television media, in 2004, the annual average ratings of Southern Film and Television Channel increased by more than 60% compared with 2003. It truly became a pillar of Guangdong's local TV channels and won the "Outstanding Contribution Award" of Southern Television.

In 2005, a series of film and television dramas with profound connotations, novel techniques and prosperous lineups bloomed in major brand theaters of film and television channels, such as "Iron Teeth and Bronze Teeth Ji Xiaolan III", "Bright Sword", "Happiness is Like a Flower" After the broadcast of series such as "Same", the channel's status as the number one local film and television channel in South China has been further consolidated. While broadcasting good dramas, TVS4 has also developed in the direction of "self-produced and self-broadcasted". Following the success of "Huizhi Renjia" filmed in 2004, it filmed a more mature documentary "Li Minwei" in 2005, starting from a The transformation from a pure playback platform to a production platform. In 2005, the market share of the film and television channel in Guangzhou reached 7.7, and as the only channel of Southern Television, it won the "Significant Operational Improvement Award" of Southern Radio, Film and Television Media Group.

In 2006, it was newly launched. As the main video channel of Southern Radio, Film and Television Media Group, it has taken bolder and more powerful steps with a new platform and unprecedented powerful resources. The newly launched "Situation Theater" in cooperation with Hong Kong Wireless (TVB) plays Hong Kong's classic high-rating sitcoms ("FM701", "As You Like It", "Jackie Chan", etc.), which is very popular; the self-run column "Talk Movies" has long been among the best in film and television introduction programs in Guangdong; it has successfully hosted large-scale live broadcast programs such as "Pantene Extraordinary 2006 Southern Film and Television Singer Competition" and "Film and Television Star World Cup", and its overall strength has reached a new level.

TVS4 market share

3.1 in 2002

4.4 in 2003

7.1 in 2004

7.2 in 2005

7.0 in 2006

TVS4 advertising amount

35.91 million in 2002

71.16 million in 2003

95.44 million in 2004

132.6 million in 2005

160.18 million (approximately) in 2006

TVS6 Channel Introduction:

Accompanying children as they grow up Big channels

Southern Little Reporter: Children all know that the programs broadcast on the children’s channel are all our children’s favorite programs. So can you tell us what programs are there?

Children: I know, "Lingnan Pistachio"

Children: I love watching "The King of Stories"

Children: I participated in the "Southern Children's Story Contest" "

Children: I participated in the "Southern Children's Model Contest"...

Southern reporter: That's right! But don't forget, there is also our "Southern "Little Reporter"!