Cultural business card of Xinfeng Town

National Featured Landscape Tourism Towns

Xinfeng Town in Raoping County was selected this time as the birthplace of Clark blue and white porcelain and Guangdong Hakka earth buildings. Xinfeng Town is located in the northern mountainous area of ??Raoping County and is the largest town specializing in the production of daily ceramics in Guangdong Province. The porcelain industry originated in the Southern Song Dynasty. Its rich porcelain clay resources, advanced technical equipment and exquisite production techniques have made Xinfeng Porcelain Industry famous far and wide. It is also one of the main production bases of ceramics in eastern Guangdong. It is the largest and largest ceramic industry in Raoping. It has the most advanced equipment, the highest output and the most foreign exchange earnings. Its products are exported to more than 20 countries and regions including Western Europe, South Africa, North America and the Middle East.

The county is the birthplace of ceramics and one of the main production bases of modern daily ceramics in China. It has the largest underground hot spring resource in eastern Guangdong. At present, the town has formed five tourist functional areas including ancient building viewing, characteristic agricultural tourism, religious tourism, hot spring health bathing and leisure summer resort. In July 2011, Xinfeng Town was designated as a demonstration unit of the “Second Batch of National Characteristic Landscape Tourism Towns” by the Ministry of Housing and Urban-Rural Development and the National Tourism Administration.

At the awarding ceremony that day, Zhou Jiucai, deputy director of the Policy and Regulations Department of the National Tourism Administration, announced the decision to award Xinfeng Town as the second batch of national characteristic landscape tourism towns. Fan Kang, leader of the national characteristic landscape tourism town evaluation team of the Ministry of Housing and Urban-Rural Development, and Xu Dianhui, deputy mayor of Chaozhou City, attended the awarding ceremony and delivered speeches. Fan Kang and Zhou Jiucai awarded Xinfeng Town the title of "National Characteristic Landscape Tourism Town".

Li Qi, executive president of the Asian Cultural Exchange Association, Shen Weixing, director of the editorial office of Guangming Daily, and relevant city and county leaders attended the awarding ceremony.

Xinfeng Town is rich in tourism resources. It has been awarded the title of "National Characteristic Tourism Town" by the Ministry of Housing and Urban-Rural Development and the National Tourism Administration. It has built the largest temple in Raoping, "Hongfa Temple" (religious tourism), and Provincially protected Hakka earth buildings with archaeological value - Runfeng Tower (ancient building viewing), Dingkeng Mountain Resort, "Tianfeng Mountain Tea House" (green ecology) and 5 unique underground hot spring resources for hot spring bathing and ceramic making viewing. Functional area, 8 scenic spots.

Xinfeng culture is a fusion version of Chaoshan culture and Hakka culture, which is very unique. Most people in Xinfeng speak two dialects, Chaoshan and Hakka. Throughout Raoping County, there are 655 Hakka earth buildings of various forms, basically all built from the Wanli period of the Ming Dynasty to the Qianjia period of the Qing Dynasty. The more famous Hakka earth buildings in Xinfeng Town include the Red Building, Runfeng Building, Wuquan Building, Qingfeng Building, etc.

Among them, Runfeng Building was built during the Daoguang period of the Qing Dynasty. It is one of the larger and more distinctive Raoping Hakka earth buildings. In July 2002, it was listed as a cultural relic protection unit in Guangdong Province. The building is small and exquisite, with a compact structure. Although it has gone through many vicissitudes of life, it is now relatively well protected and has high historical, artistic and scientific research value. As a typical Hakka folk building, Runfeng Building witnesses the hard struggle history of the Hakka people in Raobei.