Traditional Culture Encyclopedia - Travel guide - How to advertise in Korea? What does overseas promotion do?
How to advertise in Korea? What does overseas promotion do?
Naver is the largest portal in Korea, and Naver accounts for 72.3% of pc search advertisements and 73.9% of mobile search advertisements. Naver has four kinds of search advertising products: click to select, brand search, mobile phone banner and click to select+. In order to let more people watch advertisements, we must first determine the prime time, the amount of advertisements and the effective audience, and then put advertisements according to these survey results to improve the search rate of brands and let more netizens know about the products of enterprises.
Moreover, the promotion of naver in Korea has great advantages. Naver also has a navershopping section. When you search for a product or a company on naver, related shopping products will also be displayed below, which can also directly promote sales to some extent.
Second, the promotion of Korean blogs.
At present, Naver's blog is mainly divided into four sections: entertainment art, life shopping, interest leisure travel and knowledge dynamics. These are all topics of interest to Koreans. On the subway, you will often see many people start to brush their blogs with their mobile phones. Therefore, the rate of viewing Korean advertisements on blogs is still very high, especially before and after work. All these have to go through a series of surveys to find out which time period netizens use blogs at a high rate. It is also very important to search the keywords of each product and find out which keywords are most conducive to the first exposure of the product. Only in this way can advertising really play its role. So if there is graphic promotion, that is, soft text promotion blog is a good platform ~
Third, South Korea's sns promotion.
Sns refers to social networking services, including social software and social networking sites. Many young people like to communicate on social software such as life, study and fitness. The communication between people is the fastest, which is the so-called viral communication, so it is still a wise choice to put Korean advertisements on SNS. Advertising should be creative and novel, so as to spread faster.
And now it is the craze of video promotion, and the promotion of sns in South Korea is just suitable for this craze. All kinds of funny and shared videos can better and more intuitively show the advantages of products, thus improving product popularity and sales. The most important thing in video promotion is the quality of the video, whether the video creativity is loved by everyone and whether the title is good enough. These are all supported by professionalism and rich experience ~
Well, these are probably good ways to advertise in Korea, and any of the above three methods needs professional and rich experience to support them. Otherwise, if you don't choose the right keywords, those boring videos that can't attract everyone's attention, or articles that look fake, or products on naver platform are not suitable from the beginning, it will lead to a waste of money. So it's very important to choose the one that suits you ~ The above is the sharing of redtrans, a good helper of Korean Wave promotion ~
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