Why is B.Duck so popular?

First of all, since the birth of B.Duck, its cute and cute image has captured the hearts of a large number of young people. With the childhood memories of the younger generation, it has grown up with Generation Z. It has the personality of Lotte and loves to travel, which coincides with the life attitude of Generation Z that pursues exploration and expresses their individuality, and has become their spiritual belief.

Secondly, in terms of product layout, B.Duck products have shown diversified development, involving multiple industry fields, including household products, clothing and footwear, travel, stationery, fashionable toys and other markets. Life scenes penetrate deeply into the world of young people and form an indispensable part of their lives. The highly creative, interesting, fashionable and high-quality B.Duck products have gradually become a cultural symbol for young people to pursue trends.

At the same time, B.Duck has also cooperated with many excellent brands in cross-border cooperation, involving young people’s favorite games, cultural creativity, cultural tourism, trends, new tea drinks and many other fields. The cooperative brands Including Identity Five, Peace Elite, Forbidden City Cultural and Creative Industries, artist Chen Fenwan, Nai Xue’s Tea, etc., to meet the diversified needs of young consumers and the trend of cultural consumption.

Finally, B.Duck is very forward-looking in the market and launched a series of blind boxes when the blind box economy was booming, such as the "Tianjiang Tide Duck" limited blind box co-branded with Peace Elite, Blind boxes co-branded with the Forbidden City and keycap blind boxes co-branded with ZOMO, etc. In addition to the co-branded blind box, B.Duck also launched the "Animal Party Series" plush blind box. The cute images of the little yellow duck wearing various animal costumes are double superimposed, showing more levels of emotional interaction design, once again It strengthens the emotional connection with young people and is widely sought after.