What's the inside story of traveling?

The full text is 3500 words, slightly longer, but they are all secrets of dry goods and tourism industry. In view of the fact that this industry has been extremely shrinking and is facing transformation and reshuffle due to the normalization of the epidemic, we can share some simple so-called "insiders". First of all, I have been engaged in the tourism industry for about 7 years, including 4 years of work and 3 years of entrepreneurship (the so-called entrepreneurship means that several like-minded people have opened a small shop, of course, now they are gone and can't survive ...), and the contact level is limited, but they can also help their friends mine. It's hard to say what will happen in the future. What if tourism resumes? After all, it is something that meets people's spiritual needs and cannot be destroyed. Through this epidemic, it is either a successful transformation or worse. This article first talks about the most chaotic and obvious domestic team tour. I'm afraid I'll be hunted down if I say it at once. After all, there are people who live on it. As the name implies, group tour is a traditional group tour, which is divided into departure group and destination group. Among them, it is better to organize a group from the starting point, and the reason is simple. We all come from the same place and have roughly the same habits. It is easy for them to get together when they are not at home. And the destination tour, it is necessary to take a chance. Sometimes I meet good group friends, and everyone is talking and laughing and chatting happily. Maybe after unity, I can make friends all over the world and meet again. However, I will meet people with completely opposite personalities, habits and tastes, and then I will not be so easy to get along with. I've seen people who have a bad temper and do it directly. Therefore, it is suggested (1) to be on the safe side, ask clearly when signing up for the tour, and it is best to choose a good starting point to join the tour to avoid many subsequent troubles. The second point is to choose the channel to report to the working group. Nowadays, many young people born after 80s and 90s sign up through online travel websites, such as Ctrip, Tongcheng and Mawei. And our older generation generally run their own travel agencies or acquaintances to introduce them and take offline channels. So how do you choose this one? Before talking about this issue, let's briefly analyze the supply chain of tourism products. At the bottom are hotels, airlines, motorcades, tour guides and scenic spots, and then these resources are generally integrated by the local land agency (that is, the travel agency responsible for the reception of the destination) (this is the case with group tours, which will be discussed later), and then packaged travel. This itinerary includes hotels, restaurants, tour guides, cars, scenic spots and shopping shops (this is the key point). This itinerary will be distributed to travel agency wholesalers and online channel providers in the form of packages. At this point, wholesalers and online channels will add large-scale transportation (such as air tickets and train tickets) to this travel itinerary, and a complete travel itinerary will come out. In the last step, wholesalers and online channels send them to various tourist shops for packaging and sales online. It can be seen that a tourism product reaches consumers through a link, which increases many layers of profits. Some of these profits are high and some are low, and the lowest is directly facing customers because the competition is the fiercest. Seeing this, we can easily find that many products we usually see with group tours are received by the same tour guide when they arrive in the local area, although they have different names, different sales channels and even different air tickets. Some people will ask, isn't there a hotel different? Of course there is! Some are local five-star hotels, some are quasi-five, quasi-four, fast (and very knowledgeable ...). Those with good hotels will be named as "luxury tour" and "quality tour". At this time, a car will transfer to several hotels and settle their guests. So back to the question in the last paragraph, channel selection, if not professional, you don't need to read so much. Nothing more than online channels, relatively formal after-sales, as long as you keep the voucher when there is a problem, you can generally follow the procedure, the length of time and your own wishes; For offline channels, there is more room for counter-offer. After sale, it is more direct. Sales may directly bring eggs to apologize, or refund you two or three hundred at a price to show sincerity. At this time, it is generally accepted as soon as possible, otherwise people will ignore you directly next time. Do you mean complaint 12345 or tourism bureau? Friend, it's naive to say nothing clearly. I can only say that some of the water these people drink is ours. Therefore, it is suggested (2) that if the starting point is local and the large flow is local chartered flight, don't hesitate to choose the route, because things on the line are also on the shelves at this time; If it's a neighboring city, take my place as an example (I'm from a small city in Jiangsu). I started in Shanghai, Wuxi and Nanjing, so I will honestly choose online channels, and I will be guaranteed if there are problems. Ok, now let's talk about the third point, which is also the price issue that everyone is most concerned about. The water in here is very deep. We often see that online or offline, there will be publicity about "no self-financing", "no shopping", "luxury accommodation" and "five-star experience". Really? I only give you a simple and clear formula, which can verify more than 80% products. Take Zhangjiajie as an example. No matter how well people publicize it, you just need to open Ctrip app and find the air ticket and hotel in the group tour product, and then the air ticket price+50% of the hotel price (shared equally with two people sharing the room with the group tour hotel)+the money for your meal. If the money is more than the money for the products of the group tour, then 99% of the group tour includes shopping or self-expense. Some people want to say that group booking is cheap. Yes, air tickets and hotels can be cheaper, but they are limited, and pay attention to my formula above, which is only air tickets+hotels+meals, not counting the tickets for cars, tour guides and scenic spots in your trip! These are all money, and the cost is not low if you travel freely. If you really go shopping, it really means that all the expenses add up to less than the money spent on a group tour, so I won't go into details here. Of course, in this era, the real pure play is to walk by yourself and do your own raiders. Those who come to join the group are just too lazy to do raiders, or want to get a bargain, or just to get a card or something. Of course, there are also many people who want to be cheap and find fault everywhere. These people have miscalculated, and selling is always smarter than buying. You may have successfully filed a complaint and received compensation or compensation after you went back this time. But I'm sorry, you have been blacklisted by the local agency and will not receive you next time. Moreover, more importantly, it is the Internet age. If you go too far, I'm sorry, the tourist circle is very small, and the circle of ground contact is even smaller. You will be blacklisted by the borders of major tourist destinations, and you can only book free travel online and play by yourself in the future. Nowadays, it is very popular to advertise that there are only 1 or 2 shopping shops in a trip, and then the shopping shops last less than 90 minutes. You will find that this kind of trip is a good hotel stay, and there are scenic spots to go, which is very cost-effective. But what about the facts? Sorry, I have to take Zhangjiajie as an example again (the same is true in other places, such as Yunnan, Guilin and Xiamen). First of all, the hotel is really good. The price of Ctrip alone is 300+ one night. Well, that's all right. But this is their designated cooperative hotel. Perhaps the owner of this hotel is the owner of the land agency himself, or the scale is not large. The wholesale price is 90 to 150, and it won't happen again. Then, the scenic spots. Don't worry, the tourism law is here, and there will be no shortage of them. But only if there is no force majeure. What is force majeure? For example, the flight is late, there are traffic jams on the road, the weather is bad, and the scenic spots are full. These are all force majeure. There is also an "invisible" force majeure-shopping time cannot be compressed! Therefore, it is very common to queue up for an hour or two and visit for half an hour. But the shopping store won't, even if you are pulled up at 6: 00 in the morning, then the hotel will kindly pack breakfast and the tour guide will distribute it to the sleepy group members. Shopping stores must be full of time. However, what I want to say here is that the tour guide is really not easy. All the expenses of these tour groups with shopping shops are paid by the tour guides, such as tickets for your scenic spots, group meals that you think are rubbish, and hotels that you stay in. Then how can he make money? He can only get some from the shopping store, so don't blame the tour guide for always paving the way for you to shop in the car. There is no way, it is not easy for adults. As for the number of points raised, I'm afraid you can't imagine. Post a picture here and experience it carefully. Ladies and gentlemen, after thinking about it, I still didn't dare. Sorry, the texture marks are too heavy and unsafe, so I copied them directly in the text. Something like this: shopping point: supermarket: local products 67. Zhusha 77 Miao Village: Baiyin 63 Tusi Palace 58. Guide: Guide: 2 points: supermarket products, supermarket products are fixed at 15 points, cinnabar guide starts at 20 o'clock, Miao Village and Tusi City: comprehensive guide 18 points. The most common local specialty shops are not shopping stores, but are all called by peers. The commission of the light boundary is nearly 70%, which is not the profit of the local specialty shop itself. That's why you will find the same thing cheaper in the local supermarket. Of course, local products are not expensive, but their cost is very low. The merchants in the world are all the same, but they save a lot of intermediate links so that you can buy them directly and quickly. Besides, everything you buy has an invoice. If you take it to a professional testing institution for testing, you will find that more than 90% of the products are still true. Hehe, I can't believe that some of the things you bought are sold in your own city, or they are more expensive or cheaper, but the things you bought with the group are still genuine, although a lot of commissions have been deducted, which is why this phenomenon can't be eliminated. But it can't be easily erased. Otherwise, what do so many tourists depend on for food? As for me, I have only seen a small part in this industry, so that everyone can make more choices in the future. In fact, it is not easy to make money. For a product with a price of 2000 yuan, the gross profit of the terminal travel agency fluctuates between 50- 150, followed by manpower and rent. It's all been detained. How much do you think you earn? Not much. Even if the commission is staggering, how much can you actually get? All commissions are based on consumption. Now that the tourism law is relatively sound, it will not be forced to buy and sell. I'll give you a bad face if I don't buy at most. But at this time, please understand, put yourself in each other's shoes. You are a tour guide. I paid for a ticket and explained it for four or five days. In the end, I worked hard and lost a lot. Who will give you a smiling face? So, suggestion three, you pay the price to get what you want. What kind of service corresponds to what price you choose? In 2000, Zhangjiajie stayed for four nights and five days, and Zhangjiajie stayed for four nights and five days at a price of 1000 yuan. It is very likely that your hotels and airplanes are the same, but the differences will be reflected in the meals in your, the time for sightseeing in the scenic spot, the charging items of the scenic spot itself, the full explanation by professional guides and a group of like-minded people watching the scenery. Originally, I wanted to spit out some inside information about tourism. As a result, I wrote it, and I couldn't bear to say too much. After all, I have been in the industry for seven years, and I don't want to see it collapse overnight, so I show the ugly side. If I can't be too absolute, the extremes meet. I believe that this industry will eventually be on the right track, and tourists will eventually love this cause more.