Tourism festival planning

1. Highlighting the theme is the main theme of festival activities. If the theme is vague, it will make the festival activities appear chaotic and unremarkable, leading to lack of vitality and bleak prospects. The distinctive theme will guide the planning, design and implementation of each project of the festival, so that the whole festival will be neat and tidy without procrastination. For example, Qingdao International Beer Festival put forward the theme of "Cheers to Qingdao and the world" from the very beginning, which made Qingdao International Beer Festival a success and went to the whole country and the world. 2. Grasping special festivals is the key to success. Finding the right characteristics is to crack the password of holiday economy; Grasping the characteristics is to grasp the life gate of festival economy; The characteristics of festival activities are mainly manifested in nationality, regionality, culture and times. These characteristics have been fully reflected in some well-organized urban festivals. For example, Harbin Ice Lantern Festival highlights Harbin's rich national culture in content planning, and designs a series of activities with strong ornamental content, full of carnival atmosphere, which greatly attracts guests and citizens and achieves good results. 3. Extensive participation in festivals is a large-scale mass activity, a "citizen's day" and a "carnival", which attracts the widest public participation and is the soul of keeping the brand vitality of urban festivals forever. Urban festivals must be organized into activities that the masses actively participate in and are warmly praised by domestic and foreign tourists. Therefore, we must make a big fuss about the participation of the masses in order to make the activities lively and have a good influence and achieve the purpose of holding them. 4. Internationalization In the context of the information age and economic globalization, the internationalization of urban festivals is an inevitable trend. At the same time, the internationalization of urban festivals is the expression of the level of festival activities and the need of the benefits of festival activities. Urban festivals should be as international as possible. In 2004, 15 Shanghai International Tourism Festival put forward the theme of "World Festival", which accelerated the pace of Shanghai International Tourism Festival becoming a world famous festival. 5. Marketization After more than 20 years of practice, all localities are exploring to hold festivals according to the market-oriented mechanism. Judging from the current national situation, the market-oriented operation of urban festivals is mainly carried out by means of tickets, advertisements, sponsorship, trade fairs, naming rights, booth rental, entrustment, buyout of the right to host, media and enterprises' investment or equity participation, and auction activities. 6. Over the years, China's urban festivals have been innovated and accumulated many experiences and lessons. Now they pay attention to studying new situations, solving new problems, summing up new experiences, exploring new ideas and constantly innovating. 7. Pay attention to efficiency. Any activity should pay attention to efficiency, so should urban festivals. As for benefits, we should achieve "three combinations", that is, social benefits and economic benefits, short-term benefits and long-term benefits, and single benefits and comprehensive benefits are indispensable.

Key points of holiday planning

Four main points: key points, highlights, hot spots and selling points. In order to enhance the attraction and influence of festivals, we must make great efforts and make a big fuss about national characteristics, regional characteristics, cultural characteristics and times characteristics, and make urban festivals into fashionable festivals with strong characteristics and new ideas. We should focus on the key points, highlights, hot spots and selling points of urban festivals. There are many festivals in a city, so we should pay attention to the key points and highlight the highlights in the specific implementation. The bright spot is the bright spot, which embodies the characteristics of a city festival. The highlight must be the focus, but the focus is not necessarily the highlight. Reception is the key point, but it is not the highlight of urban festivals. We should seize the highlights of urban festivals, do well, do well and make achievements. In 2005, Kunming International Tourism Festival changed the previous practice of playing "star card" and emphasized the display of local original ecology. At the opening ceremony, in the party Meet Yunnan, the original ecological songs and dances of Yunnan were displayed. Yunnan province is famous for its rich ethnic customs. There are 26 nationalities in this province. For thousands of years, all ethnic groups have created unique and colorful national cultures and customs. These folk cultures are displayed in the form of literature and art, causing a sensation and becoming the highlight of the tourism festival. In order to grasp hot issues, hot spots are exciting points. In a sense, urban festivals are a kind of leisure culture. So we should design some exciting projects and contents, such as sightseeing, leisure, gardening, entertainment, sports, exhibitions, food, shopping and so on. Let people relax and enjoy themselves in excitement. The so-called selling point is to attract people and plan more effective projects and contents, so that urban festivals can truly combine economic benefits with social benefits, short-term benefits with long-term benefits, and single benefits with comprehensive benefits. Urban festivals should grasp the pulse of the times, keep pace with the times, persist in innovation, avoid similarities or similarities, pay attention to excavating local cultural resources, and display these resources with colorful activities, so that the theme of urban festivals is distinct and the local characteristics are remarkable; It not only embodies the essence of traditional culture, but also shows the charm of modern civilization.