What conditions should cities meet to develop festival industries?

As of 2008, China has more than 30,000 festivals of various types, and more than 7,000 urban festivals of basic scale; on average, about 9% of festivals die out every year, and about 17% of A new festival is born. Funds invested in organizing festivals in Chinese cities are basically concentrated between 3.5 and 12 million yuan per year. Government financial investment is the main factor, which is full of the characteristics of a planned economy. The government has invested in organizing festivals with the city's efforts. However, due to the lack of professional guidance and market planning , its brand accumulation and festival benefits are difficult to achieve. At present, Chinese urban festivals are still struggling in the process of marketization, and only a few have implemented "market-oriented practices."

But the temporary exploration and stumbling in the initial stage cannot explain the prospects of Chinese urban festivals. At present, due to the huge space in the festival market, a group of professional forces have been born in the market. After China's festival industry enters professional, market-oriented and brand-oriented operations, compared with Western festivals which account for 3-5% of GDP, China's festival industry It will be around 3%, but its proportion in the cultural industry will exceed the 10% scale in the West and reach more than 20%.

As urban festivals continue to bring wealth and reputation to cities, China has entered a period of rapid growth and market-oriented transformation of urban festivals since 2005.

1. Rapid growth period: City festivals are the only effective platform for small cities to compete with big cities in tourism, culture, commerce and other fields. Therefore, city festivals have gradually evolved to be hosted mainly by cities at the sub-provincial level or above. There is a trend of organizing festivals for everyone at prefecture-level cities, counties, towns, villages, and scenic spots.

2. Market-oriented transformation period: from the "cultural activities" with planned economy characteristics to the "festival industry" of the market economy, government guidance, public security, professional planning, company management, and market operation , public participation has become the main festival mode.