How does domestic tourism promote domestic demand?

At the recently concluded China Domestic Tourism Fair in 2009, the relevant person in charge of the National Tourism Administration said that the impact of the international financial crisis is still spreading and spreading, and the external environment of China's tourism industry is grim, so the importance of developing domestic tourism is highlighted. The survey shows that at present, the number of trips per capita in China is only 1 time, and the growth potential of domestic tourism consumption is huge.

It has always been the expectation of economic circles to promote economic development with domestic demand, especially under the premise that the world economy is facing recession. For the national economy, promoting domestic demand is a good medicine with quick effect, sufficient stamina and no side effects. If you want to install a lever to incite domestic demand, where should this "fulcrum" be? Maybe tourism is a good choice. Because tourism has a strong extension effect, its driving ratio to related industries is 19.

What is missing for domestic tourism to "take the lead" in stimulating domestic demand?

Domestic demand "fulcrum"

For a long time, China has been committed to developing inbound tourism. However, since the beginning of this year, the National Tourism Administration has made new adjustments to the positioning of the three major markets: one is to vigorously develop domestic tourism, the other is to actively develop inbound tourism and orderly develop outbound tourism.

Because it integrates tourism, eating, living, shopping, entertainment and other activities, tourism has the radiation function of "one industry brings all kinds of industries". According to a study by Philippe Bombel, president of the French Tourism Association, 43% of hotels, coffee shops and restaurants are directly related to tourism. 42% of air transportation income is related to tourism, 23% of railway transportation income, 12% of automobiles, 8% of agriculture and 6% of construction industry are related to tourism. The relevant person in charge of the National Tourism Administration also said that under the financial crisis, the domestic tourism market has a wide driving force, strong ability to absorb employment, strong interaction between urban and rural areas, and obvious comprehensive effect of expanding domestic demand. At present, the annual per capita travel frequency of China residents is only over 1 time, and the growth potential of domestic tourism is still great.

At the same time, the domestic tourism market is a very resilient consumer market, which can generally recover in a short time after being hit by various emergencies and natural disasters. China's tourism industry has suffered many unexpected events, such as the Asian financial crisis in the late 1990s, the SARS epidemic in 2003, and the "5 12" Wenchuan earthquake in Sichuan last year, all of which were recovered at a faster speed after the events. The world economy has slowed down obviously, and the downward pressure on the domestic economy has increased, which has a certain adverse impact on tourism. According to the latest statistics released by the National Tourism Administration, in the first quarter of this year, the number of inbound tourists in China decreased by 7.2% year-on-year, and the foreign exchange income of tourism decreased by 15.4%. At the same time, however, domestic tourism in China reached 560 million person-times, up 9.4% year-on-year, and domestic tourism revenue reached 283.4 billion yuan, up 12.9% year-on-year.

According to the survey of China National Tourism Administration, even under the influence of the financial crisis, as many as 92% of China residents are willing to arrange tourism activities in 2009. This shows that leisure tourism has become an indispensable part of China people's life, and domestic tourism can be the best "fulcrum" to expand domestic demand and stimulate consumption under the financial crisis.

"Vouchers" flooded in.

In order to stimulate the domestic tourism market, local tourism departments have also introduced incentive policies and policies to benefit the people, which mainly focus on issuing travel vouchers and tickets. In the Yangtze River Delta region alone, a large number of cities such as Hangzhou, Ningbo, Shaoxing, Nanjing, Suzhou, Wuxi and Changzhou have issued tourist vouchers. Recently, the tourism authorities in Pudong New Area of Shanghai launched a "Welcome to the Expo" travel voucher worth up to 900 million yuan, which was delivered to Jiangsu and Zhejiang provinces. According to the reporter's incomplete statistics, there are more than 50 cities, districts and counties that issue all kinds of tourist coupons and tourist cards.

There are many kinds of tourist coupons issued by cities, which are quite a bit like "eight immortals crossing the sea". For example, the "1+7" tourism consumption deduction voucher issued by Hangzhou includes seven counties and cities in Hangzhou and its surrounding areas. The usage method is consumption in 40 yuan 10 yuan; Huzhou Anji Tourism Bureau launched 30 million yuan * * * coupons, which is even more refreshing. It can be directly used as cash in 36 scenic spots, hotels, farmhouses, shops and clubs.

The issuance of tourist coupons aims to stimulate consumers' potential tourism enthusiasm and incite the market through the inherent multiplier effect of tourism. A few days ago, the reporter saw in various tourist attractions in Anji that tourists holding coupons were in an endless stream on weekends, the parking lots of scenic spots were full, and the hotel restaurants were as lively as the Golden Week. According to the introduction of Anji Tourism Department, the vouchers worth nearly one million yuan have been recovered, and tourists usually stay in Anji for about two days, which has promoted the operation of hotels, restaurants, shopping, transportation and other aspects, and the effect of tourist vouchers on stimulating consumption is very good. Statistics from Ctrip. Com shows that the number of tourists coming to Hangzhou has increased by 50% compared with last year, and the number of tourists in Qiandao Lake, Lin 'an and other scenic spots has also increased significantly, with the highest year-on-year increase of 100%. The tourism department of Pudong New Area in Shanghai is also optimistic that 900 million yuan of tourist vouchers are expected to boost social consumption in this area by more than 5 billion yuan.

Although some experts and scholars have questioned the channels and modes of issuing tourist vouchers in various places, people may not travel 100% after receiving the vouchers, it is undeniable that issuing tourist vouchers, as an attempt, has shown great power in stimulating tourism enthusiasm and promoting consumption. At the domestic tourism fair, the positive role of tourist vouchers has been recognized by the National Tourism Administration.

A "leisure" is hard to find.

Although travel vouchers have aroused people's enthusiasm for traveling, many people are worried that there will be no holidays. Recently, Ctrip.com released the results of the May Day holiday tourism questionnaire survey. Nearly 3,000 netizens participated in the survey, and 80% of the respondents indicated that they would travel during the May Day holiday, with a high willingness to travel. However, only 10% of netizens plan to use the annual leave extra. In many travel forums, the most common complaint of netizens is "no time to travel".

Experts believe that the most effective means to stimulate domestic tourism consumption are "reducing prices" and "giving away travel time". The issuance of travel coupons has objectively produced the effect of "reducing prices", but there is still a lack of effective measures to "give travel time".

The Regulations on Paid Annual Leave for Employees came into effect on June 65438+1 October1last year, but it has not been effectively implemented in many private enterprises. Even in some state-owned enterprises and institutions, there are many problems in the implementation of the regulations. Xiao Huang, who works in a public institution in Shanghai, told reporters that the implementation of the Regulations on Paid Annual Leave for Employees has greatly "shrunk" their holidays. He said that before the implementation of the regulations, their unit adopted the policy of "no paid vacation for five years before work and paid vacation from the sixth day to the sixth day of each year 10"; After the implementation of the regulations, institutions will implement the provisions of "employees who have worked for more than 1 year but less than 10 year will take five days off every year". Huang Xiao joined the organization in 2002. After five years of "no holiday", she finally enjoyed 10 days of annual leave the year before last. After the implementation of the regulations, his paid vacation was immediately reduced to five days, and the short five-day vacation could only be reserved for emergencies, and he dared not use it for tourism. In this regard, Xiao Huang is somewhat aggrieved: With such changeable policies, who will compensate for the holidays that were "deprived" in the first five years?

It is precisely because leisure is hard to find that people's enthusiasm for traveling is suppressed to some extent. Recently, the National Tourism Administration is studying and demonstrating the National Tourism and Leisure Plan. According to reports, the implementation of paid vacation will be one of the important contents. Relevant experts suggest that the paid vacation system should be implemented as soon as possible and the number of vacation days should be appropriately increased. Only by implementing the paid vacation system fairly, reasonably, practically and effectively, and making vacation a real welfare enjoyment for workers, can we release the tourism potential that has not been fully transformed due to time constraints, thus greatly increasing the domestic tourism income and further promoting the overall economic growth. (Tao Jian)