What is copywriting?

Copywriter originally refers to the table where books are placed, and later refers to the person who writes on the table. Now it refers to positions in companies or enterprises that are engaged in writing work, which is to use words to express the creative strategies that have been formulated. Extended information

Copywriting work scope

Planning copywriting and creative copywriting

(1) Planning copywriting: The work is mainly to formulate the planning ideas of the planning staff into words. There is no doubt that many planners in the company have strong planning skills and rich planning experience. However, sometimes when there are several projects being carried out at the same time and time is tight, the copywriter can fully understand the planning intention. Help planners complete the writing of planning plans. There are several contents:

1. The operational background of this case must be fully understood, including macro market information and micro market dynamics.

2. Master the strategic guiding ideology of the entire planning.

3. Reflect planning ideas between the lines in an easy-to-understand, concise and concise way of expounding.

4. When encountering more professional problems or obstacles, you should communicate with the planners in a timely manner to ensure the consistency of the planning direction.

5. While implementing the strategic policy, you can also make some rational suggestions on the expression and textual reference of strategic thoughts, so as to better demonstrate the strategic core points of the plan.