What is the motive source of tourism planning?

Tourism motivation is a subjective condition for a person to travel abroad, including the motivation of tourists' body, culture, social interaction, status and prestige. There are two kinds of psychological needs to promote tourism motivation: the positive psychology of exploring new things and seeking differences and the negative psychology of escaping from tense reality. Besides personality, psychological factors and personal factors, there are also some external factors that affect tourism motivation. Studying consumers' travel motivation is the key for tourism enterprises to fully understand consumers' needs, accurately segment the market and launch tourism projects that meet the needs of the target market in time, which is the key to improve market share.

if a person wants to travel, he must have both subjective and objective conditions. Subjectively, we should have the motivation to travel, objectively, we should have certain ability to pay and leisure time, and our physical condition allows. If a person has no subjective motivation and desire to travel, even with objective conditions, it is impossible to become a tourist. Therefore, it is necessary to explore the subjective conditions necessary to realize tourism activities. And this subjective condition is tourism motivation.