The purpose of tourism market segmentation is ()

The necessity of market segmentation mainly includes: ① for most tour operators, it is impossible to meet the needs of all kinds of tour consumers; ② For some tourist destinations or tourism enterprises, there is no intention to provide services to all tourism consumers subjectively for the sake of optimized management. Only by subdividing the overall tourism demand market can we operate as effectively as possible. Therefore, the purpose of market segmentation is to effectively select and determine the target market.