What preparations do I need to make for my own live broadcast?

1, the character setting of the broadcaster-anchor: A suitable character setting of the anchor will set a distinct personality for the anchor and find a specific positioning suitable for the anchor. For example, food anchors usually position themselves as foodies, while travel anchors usually position themselves as people who like to travel everywhere. In addition, the ability to select products, promote sales, interact and change from cold to hot are also indispensable qualities and abilities of the anchor.

2. The outline of the live broadcast, commonly known as script, is a copy that can describe the key content of the live broadcast, such as what is the theme of the live broadcast, what kind of interactive links are there, what was said at what time node, and so on. Its role is to make the live broadcast process clearer and smoother.

3. Pre-broadcast drainage, including in-station drainage and in-station drainage, simply means advertising where you can spread before the live broadcast, telling everyone when you will start the live broadcast, what theme you want to broadcast and so on. And making a live preview is conducive to the increase of live traffic, which is also a very important link to pay attention to.

4. To arrange the field control of the live broadcast room, they need to be familiar with the live broadcast process and products, such as when to draw a lottery and when to share dry goods. Promote the atmosphere and rhythm of the live broadcast in time, and feed back important data to the anchor in time, such as talking more about topics and products that attract fans. On the contrary, it is necessary to remind the anchor to quickly move to the next topic to avoid the loss of fan traffic.

Extended data:

1, Tik Tok live broadcast skills: re-algorithm light fans. Tik Tok's video recommendation algorithm mainly focuses on "who, who, where, what to watch and what to push". There are four main factors that affect video playback, such as the proportion of watching live broadcast, the proportion of likes, the proportion of comments, the proportion of forwarding, etc., and live e-commerce will also involve parameters such as conversion rate and repurchase rate.

2. The live broadcast skills of a auto quickers: they tend to be interested in socializing. A Auto Quickers algorithm gives priority to adjusting the distribution of traffic according to users' social concerns and interests, focusing on the recommended content of "attention pages", such as the recommendation of people you care about, who are your friends * * * concerned about, who you may know and who/she is concerned about you.

3, Taobao live broadcast skills: hierarchical operation mode, according to the anchor's "business+professional" hierarchical operation, according to the habit of live broadcast, frequency, duration, platform activity completion rate, fan retention, monthly live broadcast orders, conversion into stores, etc. Live broadcast, that is, anchor grading.