What will the tourism standardization pilot bring?

Hello, audience and friends, and welcome to today's Special Concern. At the just-concluded national conference on tourism standardization, Xing Zi County was listed as a pilot county of national tourism standardization. This is undoubtedly good news for Xing Zi County, Jiujiang City and even the whole Jiangxi Province. Facing the opportunity, how will Xing Zi County meet the challenge? During the two-year pilot period, how will Xing Zi County further improve its tourism service and management level, seize the commanding heights of the market and fundamentally improve its competitiveness?

Director of Chengxian Tourism Bureau: The so-called standardization is to comprehensively formulate a systematic standard for tourism and related industries in Xing Zi County according to national standards, industry standards, local standards and enterprise standards, and then fully implement it according to this standard.

Tourism is an internationally recognized "eternal sunrise industry". It is an industry that provides tourism services for tourists based on tourism resources and facilities, and is known as one of the three major industries in the world. Tourism service standardization covers all aspects of software and hardware construction of tourism travel.

Take a seemingly inconspicuous problem-going to the toilet, there are many items in the tourism service standardization system.

Director of Chengxian Tourism Bureau: Have you built a squatting position for the disabled here? Have you considered where women come here to put their children? There should be a small cradle in the toilet, which means that this requirement must be met in order to reach four stars.

A toilet problem is so detailed, as for other software and hardware, it is more comprehensive. It can be seen that the implementation of tourism service standardization is directly related to the overall improvement of tourism service quality and management level and the cultivation of tourism brands. As for Xing Zi, if it can pass the pilot acceptance of tourism standardization in two years, it will play a vital role in improving the quality of tourism in Xing Zi and promoting regional economic development.

Ren Kequan, deputy director of Jiujiang Tourism Bureau: Tourism is a combination of eating, living, traveling and entertainment, which can drive the development of related industries, and at the same time, it can also drive the county economy forward (develop) and make contributions to the county economy.

Among the counties and cities in Jiujiang, Xing Zi County is endowed with unique tourism resources, the beauty of Xiufeng is world-famous, Shannan Hot Springs are popular, and Guanyin Bridge, Kangwanggu Peach Blossom Garden, Luoxingdun and Ailianchi have a long history. This foundation has also established the status of a strong tourism county. The implementation of tourism standardization pilot should be further promoted on the basis of the vigorous development of tourism in the past.

Li Songzhi, Vice President of Tourism College of Jiujiang University: The first one is to promote the effective implementation of our national standards, industry standards and local standards. This is the first point. The second point is that we create a tourism standardization mechanism. The third point is to improve the standardization of tourism enterprises. The fourth point is to effectively improve the quality of tourism and service through standardization work, mainly around these four points.

Xiufeng Scenic Area, as one of the five jungles in Lushan Mountain, is beautiful in mountains and waters, and its stone inscriptions are like forests. Since ancient times, it has been said that "the beauty of Lushan Mountain lies in the south of the mountain, and the beauty of the south of the mountain is also beautiful". The amazing poem "It is suspected that the Milky Way has fallen for nine days" in the poem "Looking at Lushan Waterfall" also originated in Xiufeng Scenic Area, but such a scene is hard to see now.

Yu Yunshan, general manager of Xing Zi Xiufeng Scenic Area Tourism Resort Co., Ltd.: Because all people come to Xiufeng to say that Xiufeng is beautiful in mountains, but is it beautiful in water? Where is Shui Mei? It's all dry

Recently, Xiufeng Scenic Area will start with water and transform the water in Xiufeng. In addition, due to historical reasons, the famous Xiufeng Temple in the past left only one site. In the second phase planning of Xiufeng Scenic Area, Xiufeng Temple should be restored and the surrounding supporting facilities should be improved.

Yu Yunshan, general manager of Xing Zi Xiufeng Scenic Area Tourism Resort Co., Ltd.: We protect some original cultural landscapes and natural landscapes under the condition of repairing the old as before. Our second phase plan is to build some clubs in the east of Xiufeng, including swimming pools and fish ponds. Our company is also planning.

After years of planning and construction, there are 10 scenic spots, more than 80 scenic spots and more than 200 landscapes in Xing Zi, all of which are concentrated in more than 300 square kilometers, showing a diversified development trend. The standardization of these scenic spots is also the top priority of tourism development in Xing Zi County.

Director of Chengxian Tourism Bureau: The first category is leisure tourism products represented by hot springs and Taiyi Village, landscape tourism products represented by Xiufeng and Guanyin Bridge, cultural appreciation tourism products represented by Nankang Ancient City and Bailudong, and religious sacrifice products represented by Guizong Temple, Xiufeng Temple Site, Wanshan Temple and Qixian Temple, including the giant Buddha, Shisan Ecological Park and the ecological park under construction.

Relevant experts and scholars said that to do a good job in the pilot work of tourism standardization, the first thing is to actively promote the transformation and upgrading of tourism. Li Songzhi, deputy dean of the School of Tourism of Jiujiang University: We used to be mostly sightseeing, so how can we gradually transform into this kind of leisure now? Then in this process, some standardized pilot work is needed to promote it. On the one hand, we should improve the evaluation criteria, evaluation system and evaluation level.

Zuo Juehong, Director of the Management Committee of Lushan Hot Spring Resort in Xing Zi: In the next step, we will firmly grasp the key points such as project construction resource management and brand marketing, and promote the transformation of hot spring tourism from resource dependence to cultural dependence, from brand advantage to tourism industry, and from seasonal tourism to year-round tourism, so as to promote the development of hot spring cultural industry at a higher level.

From 2003 to 2007, the Autumn Lushan Tourism Corridor became a strong tourist county in Jiangxi, and then to the construction of scenic spots in recent years, the tourism industry in Xing Zi County developed rapidly, forming a "depression effect".

Director of Chengxian Tourism Bureau: From the past when we went outside to attract investment, to the present when investors took the initiative to find us, from the past when we didn't talk about conditions, to the present when we set the threshold, this is a result of the development of tourism in Xing Zi County in recent years.

According to the overall planning of a game of chess in the county, Xing Zi County has formed a very clear idea of tourism development: "coordinating with Dapo Lake, integrating with Dajiu River and connecting with Dalu Mountain to build a strong tourism county in China", forming a pattern of "one center, two axes and five districts". However, due to the scattered tourist attractions in Xing Zi, some of them are fragmented, which requires the formation of an organic tourism complex, which is based on Lushan tourism in Jiujiang and even the whole of Jiangxi, interacting from point to point and moving towards the whole country and even the whole world.

Director of Chengxian Tourism Bureau: We have strengthened regional cooperation. For example, we established Poyang Lake brand alliance with Lushan Mountain, Zhelin Lake and Lushan West Sea, which enabled Jiujiang to join hands to launch our Lushan brand.

The development goal of Xing Zi's tourism industry is very clear, and the standardization pilot is an unprecedented opportunity. For this reason, experts suggest that tourism standards should form their own characteristic standards. From this point of view, Xing Zi County can make use of its unique tourism resources to create some tourism products with local characteristics, highlighting the key points, rather than covering everything.

Li Songzhi, deputy dean of the School of Tourism of Jiujiang University: I suggest that, for example, the evaluation of hot spring tourist hotels and the classified evaluation of tourism service quality can come up with these standards with industry characteristics, so when it promotes this work, I think it combines reality to improve its own service quality and improve our overall level.

In recent years, Xing Zi County has successively won the honors of "Strong Tourism County in Jiangxi", "Big Eco-tourism County in China" and "Famous Leisure Tourism County in China". The establishment of "China Tourism Standard Demonstration County" will also play a positive role in promoting the tourism pattern of Jiujiang. In the face of opportunities and challenges, can Xing Zi have the last laugh? We look forward to it. Ok, I want to watch today's program. Goodbye!