What is the main value of Hong Qinghua’s new book "Travel, Those Who Win IP Win the World"?

I placed the order on Monday and got the new book yesterday (Tuesday). Can’t wait to read it. Although I haven't finished reading it yet, from my personal understanding, the value of the book "Travel, Whoever Wins IP Wins the World" is still very valuable.

"Tourism, Whoever Gets IP Will Win the World" is Hong Qinghua's first personal theoretical monograph. It is the first time he has carried out the theory that "the key to happy tourism lies in IP" and "the one who gets IP will win the world". It provides a complete and systematic explanation; it is an IP guide for the tourism industry and the first work in China to systematically explain the tourism IP methodology. Based on many years of observation and in-depth practice of the transformation process of China's tourism industry, the author tells the theoretical results of his long-term thinking from the perspectives of IP shaping, planning, implementation, dissemination, operation, investment, etc., and at the same time, combined with his many years of industry practical experience The sections "Lao Hong's IP Footprint" and "Lao Hong's IP Thought Incubation Results" are set up to implement the theory in a simple and easy-to-understand manner, providing innovative development paths and strategies for the development of China's tourism industry.

< p> If you know something about the tourism industry, you must know Hong Qinghua. He is the chairman of Jingyu Group/founder of Lvmama Travel Network, an outstanding tourism entrepreneur in China, a leading talent in Shanghai, and one of the top ten young economic figures in Shanghai. . Served as MTA project tutor at Fudan University, part-time tutor for Master of Tourism Management at Nankai University, development consultant at Shanghai University Sydney Business School, part-time professor at Shanghai University of International Business and Economics, and other visiting professors. He was the first to propose that "the key to happy tourism lies in IP". "Those who win IP will win the world" and other concepts are the founders of China's tourism IP theory. Based on many years of observation and in-depth practice of the transformation process of China's tourism industry, Hong Qinghua took the lead in introducing IP into the development of the tourism industry. IP has become the core strategy of the Jingyu tourism ecosystem. The Jingyu Group he leads has three sub-groups: Jingyu Smart Economic Group, Jingyu Destination Operation Group, and Lvmama Group, and has entered the 20th China Tourism Group for four consecutive years. Strong. On December 22, 2015, Jingyu was officially listed as "China's first tourism O2O stock". In 2017, Hong Qinghua proposed the goal of building a world-class tourism group and embarked on a new journey to stir up IP on the world stage.

So, in a word, if you want to keep up with the pace of the IP era, you should not miss this book.