Analysis report on the development prospect of tourism planning in a certain area

I am from Anyang, and I know a lot about the development and utilization of tourism resources in Anyang. Now I want to talk about my understanding and views on Anyang tourism. In recent years, American tourism in Anyang has developed rapidly. Following the Yin Ruins of Oracle Bone Inscriptions Hongqi Canal in Taihang Grand Canyon, there are China Literature Museum and Cao Cao's Tomb, which is now a controversial place. Our tourism in Anyang has become a new growth point of Anyang economy and the leading industry of the tertiary industry. However, compared with developed tourist cities, Anyang's tourism development is still immature, and the tourism industry is still in the late stage of initial germination. I checked some information: in 2008, Anyang's American tourism revenue only accounted for 5.03% of the city, which was not only 5.88 percentage points lower than that of Jiaozuo. The United States is also 3.95 percentage points lower than the provincial average; As a world cultural heritage, the ticket price of Longmen Grottoes in Luoyang exceeds 90 million yuan, while that of Yinxu in Anyang is less than 6.5438+million yuan. The obvious gap has aroused the thinking of people in the industry who are concerned about Anyang tourism. How to objectively evaluate the situation and problems faced by Anyang's tourism development, how to transform resource advantages into market advantages, and how to promote the leap-forward development of Anyang's tourism industry is a problem worthy of study. Let's talk about the present situation and situation of Anyang's tourism development. 1. Advantages and opportunities of tourism development in Anyang. (1) Rich tourism resources, cultural attractions and beautiful mountains and rivers complement each other, leaving countless places of interest for 3,000 years. Anyang is one of the seven ancient capitals of China. Its long history has created many fascinating places of interest, such as the Shang culture including Oracle Bone Inscriptions, bronzes and urban construction, and Bali, the birthplace of Zhouyi. This magical land has bred celebrities and sages who have made outstanding achievements in martial arts and martial arts. Zhou Wen Wang Jichang performed Zhouyi in Bali, and the national hero Yue Fei was born in tangyin county, Anyang. There are also green hills and beautiful waters reflecting scenic spots and historical sites. Taihang Grand Canyon is brave, dangerous, strange and beautiful, surrounded by mountains and green lakes. Known as the miracle of the world, the artificial Tianhe Hongqi Canal is simple and elegant, with peculiar scenery. (2) Superior geographical location Anyang is a famous commercial distribution center in history with obvious geographical advantages. Anyang is located in the northernmost part of Henan Province, at the junction of Shanxi, Hebei, Shandong and Henan provinces, with Qilu Yellow River in the east, Taihang Shanxi in the west, Xinxiang Zhengzhou in the south and Hebei across the Zhanghe River in the north, which is 0/80km away from Zhengzhou, the provincial capital, and 500km away from Beijing, the capital. Domestic transportation is developed, with convenient railway, highway and air transportation and strong radiation. The Beijing-Guangzhou Railway, Tanghe Railway, Tangtai Local Railway, Beijing-Hong Kong-Macao Passenger High-speed Railway and Changchun-Rizhao Railway, which are about to start construction, connect the four sides; Beijing-Zhuhai Expressway, Beijing-Hong Kong-Macao Expressway, Lin 'an Expressway, 107 National Highway, 2 19 National Highway and 302 National Highway crisscross and extend in all directions. (3) The market space is large, and tourism has entered a golden period of development. Judging from the law of development, domestic tourism is entering the fast lane of rapid development. The law of world tourism development shows that when the per capita GDP of a country or region exceeds 3000 dollars, the demand for tourism consumption will expand rapidly and the tourism industry will explode. In 2008, the per capita GDP of China has exceeded $3,000, while the per capita GDP of Henan and the United States is also close to $3,000, which indicates that domestic tourism including Henan is entering the fast lane of rapid development. From the development stage, the transformation and upgrading of tourism is in the ascendant. With the continuous improvement of people's income and living standards, the consumption structure of mass tourism is changing from sightseeing to sightseeing, leisure, vacation and fitness tourism. New formats are constantly emerging, and the development space is greatly expanded, which contains historical opportunities for turning over and leaping over. (4) Good policy environment. In recent years, the Henan Provincial Party Committee and the provincial government have attached great importance to it.

2. The disadvantages and threats of Anyang's tourism development (1) The leading brands and fist products have not yet been formed. The focus of brand building is not prominent, and it has not yet formed a well-known fist brand and leading product in China. The existing scenic spots such as Yin Ruins Museum Park and Bali City are small in scale, with imperfect supporting facilities, scattered layout, poor accessibility and poor occupancy rate, which are not attractive to tourists and competitive in the market. This has become the main bottleneck restricting the development of tourism in Anyang. (2) The structure of tourism products is single, the industrial chain is short, the design and development of tourism projects are not deep enough, the products are single, and the industrial chain needs to be lengthened. At present, Anyang's American tourism income mainly comes from tickets, but tourists' cultural and entertainment shopping consumption is not enough, accounting for a low proportion of total tourism income. This has greatly restricted the rapid development of tourism. At present, most American tourist attractions in Anyang have low management level, similar cultural and entertainment projects, and lack entertainment and participation. Sightseeing is mainly about climbing mountains, visiting temples and talking about local conditions and customs. Leisure and entertainment can only provide simple accommodation, chess and cards, fishing and other activities, avoiding tourists' leisure and entertainment, cultural experience, study and inspection, and unable to attract repeat customers. In addition, Anyang, as a big city of tourism resources, the proportion of tourism shopping income has been hovering around 10%. The development of characteristic tourist commodities lags behind, and tourists mainly shop for agricultural and sideline products, local products and rural handicrafts, with low cultural connotation and single type. (3) External publicity and marketing efforts need to be strengthened, and methods and means need to be innovated. The external publicity and marketing around tourism is weak and the methods and means are not rich enough. At present, except for a few scenic spots such as Yin Ruins Museum and Hongqi Canal, the publicity and promotion of scenic spots in Anyang counties are relatively weak, and there are not many advertisements in the news media. In addition, many new methods and means have not been tried, and it is difficult to completely cover all kinds of tourism groups. Compared with the requirements of the leaping development of tourism, there is still a big gap. (4) The tourism service conditions and environmental conditions are not perfect, and the tourism infrastructure and environmental construction are not perfect. Mainly manifested in: First, the traffic facilities are not perfect. Some rural tourist destinations have poor roads and lack of professional tourist routes between scenic spots, so parking spaces can't meet the demand of tourist season. Second, food safety and public health exist to varying degrees. The sanitary conditions of kitchens and toilets in some scenic spots are far from the expected standards, and there is a lack of effective control over flies and mosquitoes. Third, the supporting facilities are not perfect. There are relatively few high-end foreign-related hotels, restaurants and tourist service centers that can provide comprehensive services such as medical care, financial insurance, refueling and maintenance for individual customers. These problems seriously affect the reception quality of tourists and consumer satisfaction, and limit the stay time and consumption of tourists. (5); The urbanization of surrounding cities with first-Mover advantage has brought challenges to the development of tourism in Anyang. In recent years, the tourism industry in the surrounding cities of Anyang has developed rapidly and occupied the first-Mover advantage. Henan is rich in tourism resources and has unique development advantages. In recent years, we have successfully explored Jiaozuo phenomenon, Luanchuan model and other famous tourism development models, and created a three-point and one-line tour of the Yellow River Taihang Mountain in Zhengbianluo. On the one hand, it provides an example for the development of tourism in Anyang and an opportunity for regional unity and prosperity; On the other hand, it will also restrict the development of tourism in Anyang to some extent. As an out-and-out Anyang person, I know there are still many tasks waiting for our generation to complete in Anyang's tourism. 1. I think Anyang needs comprehensive and meticulous creative planning and scientific planning. You can invite tourism elites from all over the country to Anyang to participate in the creative planning competition. fir

Strengthen the planning and management of key scenic spots, star-rated hotels and large and medium-sized resorts, scientifically arrange scenic spots and routes, and pay attention to the surrounding environment and cultural taste. 2. There are few or no iconic features of Anyang, or they are not significant enough. To create a tourism image, the closure actually lies in propaganda, so as to further make good use of the unique tourism resources of four major brands, such as Yin Ruins, Zhouyi, Hongqi Canal and Taihang Grand Canyon. And vigorously promote it. With the help of our four brands, we will create a tourism symbol and a city card tourism image representing Anyang. 3. Developing your own tourism products can't be limited to tickets. We can focus on building cultural experience, leisure and entertainment, tourism and shopping projects and lengthen the industrial chain. Learn from the successful experience of Hong Kong Disneyland, shenzhen happy valley and other domestic and foreign tourist attractions, and do a good job in the six elements of tourism. Realize product innovation with high-level creativity, so that tourists can get value-for-money experience and enjoyment, thus prolonging their stay and surpassing the ticket economy. 4. Strengthen publicity and promotion to increase the market share of tourism. (1) Make use of various media resources to carry out high-frequency and three-dimensional publicity and establish Anyang's tourism image. (1) Plan movies and TV series related to Anyang scenic spots to improve the popularity of Anyang. The second is to make Anyang tourism image advertisements and put them in CCTV, important tourist sources and news media in surrounding counties and cities to improve the awareness of Anyang tourism among the people of the whole country. Third, print and publish photo albums, comics, books and so on. The scenic spots and historical sites in Anyang show the unique charm of Anyang to more tourists. Fourth, make use of new channels such as Internet and mobile phone platform to carry out regular advertising, making Anyang a hot spot for tourists and travel agencies. (2) Plan and carry out special activities regularly to promote Anyang tourism products. First, a special press conference was held, and important news organizations such as CCTV, People's Daily and Dahe Daily were invited to cover the whole story, so that Anyang's tourism brand could be gradually launched throughout the country. Second, special tourism promotion activities are held regularly in important tourist destinations, such as Yin Shang Cultural Tourism Festival, Zhouyi, modernization international seminar, etc., to feel the spirit of Hongqi Canal, enter Anyang, promote Anyang tourism resources in Zhengzhou, Beijing, Hong Kong and other places, and attract tourists to Anyang. (3) Strengthen cooperation with local travel agencies and tourism authorities to broaden the market. First, strengthen cooperation with local travel agencies to attract more tourists to Anyang. Sign long-term cooperation agreements with travel agencies in important tourist destinations, and transport tourists to Anyang by establishing offices, contact points and joint ventures. The second is to strengthen cooperation with tourism authorities in surrounding areas to form a pattern of complementary advantages and glory. For example, in conjunction with Xinxiang, Hebi, Jiyuan, Jiaozuo, Handan and other cities, we will implement the coordinated development and unified marketing of South Taihang tourism and actively build the South Taihang Alliance. 5. Improve tourism infrastructure and strengthen the construction and upgrading of tourism infrastructure. Focus on the construction of tourism public service facilities, guide social investment through government investment, and create an excellent tourism public service environment. Increase capital investment, focusing on improving roads, communications, water and electricity, and accommodation facilities. 6. Strengthen the introduction of tourism talents and the education and training of employees. First, introduce and train talents for tourism development and management. For new talents with strong innovation ability, the external brain is mainly introduced; For daily management talents, we mainly rely on our own training. The second is to improve the quality of tourism professionals. Educate and train tourism professionals through various channels to improve their comprehensive quality. In particular, the first-line practitioners such as tour guides, hotel receptions and catering services are trained in basic knowledge and skills of tourism services, so as to strengthen service awareness and improve service quality. Third, carry out v.

The planning and development of tourism resources must be linked with capital investment, which is related to economic problems. The cooperation of other industries, including heavy industry and processing industry, also needs the strong support of the government, vigorously publicizes and attracts foreign investment, and its influence in Henan and even the whole country is growing. During this period, we will have a lot of things to do, which is also a great opportunity and challenge for Anyang. We need the active cooperation of everyone in Anyang, especially the wise decision made by the government in Anyang. As a native of Anyang, I am proud of the vigorous development of Anyang today, and I am gratified by the future and recent efforts of Anyang. After graduation, I have the idea of developing in Anyang and doing my part for my hometown. I believe Anyang will have a better tomorrow. One day, I will walk on the streets of Anyang. I can see tourists taking pictures in five steps and foreigners nodding in ten steps. What a beautiful scenery.