Traditional Culture Encyclopedia - Travel guide - What does tourism image planning include?

What does tourism image planning include?

D'Anjie tourism planning experts believe that the main contents of tourism image planning include image positioning, tourism image planning, tourism image communication and promotion, among which image positioning mainly includes audience survey, cultural context analysis, tourism Image positioning and publicity slogans, etc.

The basic principles to be followed in tourism image positioning are:

1. The principle of concentration of advantages.

2. The principle of concept leading.

3. The principle of individuality and exclusiveness.

4. Multiple positioning principle.