Traditional Culture Encyclopedia - Travel guide - Hungry? Which group is better?
Hungry? Which group is better?
1, service scope and diversity: hungry? In the early development, we mainly focused on catering take-away service, so we accumulated rich experience and resources in this area. Its business entry threshold is relatively low, so there are various restaurants on the platform, covering all tastes and budgets. Meituan has a wider range of services not only in the field of take-away, but also in the fields of tourism and movie tickets. Users can solve a variety of needs on one platform, which is more convenient.
2. User experience and interface design: Hungry is relatively prominent in the user experience. Its interface design is concise and clear, and the search and screening function is powerful, so users can quickly find the desired food or business. At the same time, hungry also has a good performance in order processing and delivery speed, providing users with an efficient takeaway experience. Meituan has done a good job in personalized recommendation and social functions, and can recommend corresponding businesses and products according to users' browsing and purchasing history, which increases users' stickiness.
3. Price and preferential strategy: In terms of price, both Hungry and Meituan are competitive. Hungry, we often launch various preferential activities and discount coupons to attract users to place orders. At the same time, it also cooperates with some merchants to launch a membership system, so that member users can enjoy more benefits and privileges. By cooperating with merchants, Meituan launched group buying, providing users with more cost-effective choices. Meituan also has a wealth of online activities, such as signing in for red envelopes and sharing discounts, which increases the interactivity and stickiness of users.
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