How to deeply explore and develop Xiangtan tourism products?

1. Strive to build the first brand of red tourism. Focus on the construction of Changzhutan Ecological Leisure Center and the scale of Xiangtan’s red tourism is gradually taking shape. Tension appears. It is gradually becoming the leader of red tourism in the province. Xiangtan City should take Shaoshan as the leader to build the first brand of red tourism in the country; first, it must raise awareness and strengthen the concept of red tourism. Secondly, increase investment to enrich red tourism products. The red tourism products with Shaoshan as the leader are mainly sightseeing. There is a lack of leisure, participation and experiential projects. The impact of other tourism-related products is not obvious, but the economic benefits have improved. Increase capital investment. Efforts to build Shaoshan and other red tourist attractions into comprehensive scenic spots are a crucial step. In the process of building the "Changzhutan Ecological Leisure Center" in Xiangtan City. The focus should be on the development and construction of tourism products in Shaoshan National Scenic Area, Zhaoshan Tourism Economic and Trade Development Zone, Shuifu Tourism Zone and Xiangjiang Economic Scenic Belt ("Lan District Belt"). Develop and build Shaoshan into a comprehensive tourist destination that integrates revolutionary traditional education, patriotic education, sightseeing, conferences, leisure and other functions; Zhaoshan is positioned as an ecological urban area, relying on the Changsha-Zhuzhou Lake and the natural features of rivers, lakes and mountains. Humanistic culture is the characteristic of tourism, and it has been built into a nationally famous ecological leisure tourism resort with the fashion of the times; Shuifu Tourist Area, relying on waterscape resources, further improves its tourism functions and product design, and fully explores the historical and cultural connotations. Particularly highlight the regional cultural characteristics such as Hunan culture and Hunan army culture, further optimize the combination of existing resources and functional zoning, build infrastructure and service reception facilities, and promote the comprehensive development of surrounding tourism resources.

2. Fully explore the cultural connotation of tourism products. Improve product taste Tourism is not only an economic behavior. It is more of a cultural activity. Xiangtan is an outstanding place with outstanding people and numerous talents throughout history. There are more than 30 influential figures at home and abroad, especially Mao Zedong, Peng Dehuai, Qi Baishi and others who are world-famous. The red tourism brand has taken off across the country, but the development of Yinshan Huxiang Cultural Zone and Baishi cultural products is not yet complete. Among them, the in-depth development of Yinshan Huxiang Cultural District can be achieved through the implementation of the Peng Dehuai Memorial Hall Red Tourism Construction Project to build and improve tourism infrastructure. Promote the development of Yinshan and further explore the cultural connotation of Hunan cultural source. Xiangtan City has also made efforts in the construction of Baishi culture in the past few years, including the holding of Qi Baishi International Culture and Art Festival, the construction of Qi Baishi Memorial Hall and Baishi Square. However, these works have not been carried out in depth and have basically remained on the surface. There are 17 similar celebrity memorial halls across the country. According to his personal historical status and influence, Qi Baishi ranks first. However, judging from the current situation of the memorial hall, this museum ranks last, resulting in the long-term idleness, loss and waste of precious cultural resources such as Qi Baishi's.

3． Continuous innovation. Develop new special tourism products Tourism product development aims to meet people's changing tourism needs. Its development should continue to innovate, and continuing to provide tourism products that suit the needs of tourists is a key component of the in-depth development of the tourism industry and the source of the competitiveness of tourist destinations. The current in-depth development of Xiangtan’s tourism products must give full play to its industrial, agricultural and other resource advantages. Develop a number of competitive tourism products. For example. Enrich the agricultural tourism projects in Xiangtan Agricultural Expo Park. Promote urban outings and rural tourism; Xiangtan's industry is developed. In particular, Xiangtan is also famous for its betel nut production. It has developed betel nut processing and production sites and industrial tourism projects that reflect Xiangtan culture: Xiangtan has three old military industrial enterprises in Jiangnan, Jianglu and Jiangbin, plus the Peng Dehuai Memorial Hall and the newly acquired "Ning Nut" "Ming" warship, the conditions for developing national defense education and tourism are very mature. And rely on red tourism to promote the construction of national defense education and tourism projects.

4. Analyze customer source markets. Increase targeted publicity

Generally speaking. The customer source market system includes international markets, domestic markets and local markets. But now the international source market for Xiangtan tourism products has not yet formed. Promotional efforts also need to be continuously strengthened. Gradually open up the international cultural tourism customer market. Secondly. Strengthen regional joint development of tourism products, such as combined tourism routes with Zhangjiajie to attract overseas tourists and drive the development of Xiangtan's international tourist source market. In terms of the domestic market, Xiangtan’s key domestic customer source markets are Changsha, Zhuzhou, Hengyang, Shaoyang, Loudi, Yueyang, Chenzhou and East China, Central China, and South China. For these areas, we will continue to organize tourism product publicity and promotion activities with the Golden Week as the focus; further close contact and cooperation with travel agencies and tourism promotion media outside the city. The last step is to analyze the local market in Xiangtan. Xiangtan is located in the east-central region of Hunan Province. In recent years, the consumption structure of the city's residents has been gradually upgrading, and it is in a stage of transition from development-oriented consumption to enjoyment-oriented consumption. Urban residents enjoy strong weekend travel momentum. In addition, there are four universities in Xiangtan. There are more than 100,000 college students, and the student market potential is huge. Facing the local market, Xiangtan should focus on publicity and promotion of tourism products that are not yet mature.

Promote the comprehensive development of Xiangtan tourism