Traditional Culture Encyclopedia - Travel guide - What do you mean by investment promotion agents joining? What's the difference
What do you mean by investment promotion agents joining? What's the difference
2. The legal relationship is different. The relationship between franchisees (headquarters) and franchisees (franchisees) in franchise chains is a contractual relationship. The two parties establish a relationship by concluding a franchise contract, and define their respective rights and obligations through the contract. The relationship between headquarters and branches in direct chain stores is adjusted by internal management system.
3. Different management modes. The core of franchise chain (franchise chain) is the transfer of franchise rights, the franchisor (headquarters) is the transferor and the franchisee (franchise store) is the receiver. The franchise system is formed by signing a franchise contract between the franchisor and the franchisee. The personnel and financial relations of each franchise store are independent of each other, and the franchisor has no right to interfere. In the direct chain operation, the headquarters owns all the branches and has the right to decide all the specific affairs in the branch operation. As an employee of the headquarters, the branch manager acts according to the will of the headquarters.
4. The business fields involved are not exactly the same. The scope of direct chain is generally limited to commerce and service industry, while the scope of franchise chain (franchise chain) is much broader, and it is also widely used in manufacturing industry except commerce, retail, service industry, catering industry, manufacturing industry and high-tech information industry.
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