Why should we carry out tourism online marketing?

There is huge room for development in online marketing in tourist attractions. However, the management system of tourist attractions in my country is unclear, the marketing form is single, and the model is lagging behind. How to make good use of the Internet for marketing has become an urgent problem that many tourist attractions need to solve.

Internet marketing of tourist attractions is a new type of business activity formed by the development of Internet technology in tourist attractions by applying computer computing technology, electronic communication technology and corporate purchasing and sales network systems to the distribution channels of tourist attractions. . This includes scenic spots transmitting and receiving information online; online sales such as ordering, payment, customer service, and online pre-sales promotion and after-sales service; using the Internet to carry out scenic spot brand promotion, market research and analysis, financial accounting, and tourism product development and design. This is a combination of information network technology and business operation procedures.

The significance of online marketing for tourist attractions