How to control the phenomenon of big data killing?

To control the phenomenon of "big data killing mature people" is not to "kill" big data, but to be good at leveraging its power to form a joint force of supervision and governance. Regulatory authorities should establish and improve a big data online supervision platform to improve their ability to investigate and deal with various hidden "big data utilization" illegal activities. It is necessary to include the protection of consumption evaluation rights and the use of tourist information into key supervision and governance areas, and upgrade supervision methods with the times to create a legal environment that allows consumers to "walk away" and travel safely.

As the National Day is approaching, a topic related to online travel - "Big data killing of mature people will be banned from October 1st" is on Weibo's hot search list. This topic stems from the "Interim Provisions on the Management of Online Tourism Operation Services" (referred to as the "Regulations") issued by the Ministry of Culture and Tourism, which will be officially implemented on October 1 this year. Article 15 of the "Regulations" clearly states that online travel operators shall not abuse the Internet. Data analysis and other technical means set unfair transaction conditions based on tourists' consumption records, travel preferences, etc., infringing on tourists' legitimate rights and interests. This regulation targets the “big data killing of mature people” behavior that has been criticized in recent years.

The arrival of the "big data era" has brought many conveniences to people, but it has also brought some negative impacts, and "big data killing familiarity" is one of them. In the "Interim Regulations on Online Tourism Operation Service Management" (Draft for Comments) issued by the Ministry of Culture and Tourism last October, the prohibition of "big data killing" is defined as "online tourism operators shall not use big data and other technical means to target different Tourists with consumption characteristics set differentiated prices for the same product or service under the same conditions."

Based on the two provisions of the "Regulations" (Draft for Comments) and the "Regulations", "big data killing" can be simply understood as: online travel operators abuse big data analysis methods and use their own knowledge to Due to its information advantage, it sets higher prices for old customers than for new customers, causing old customers to suffer losses. In March last year, a survey released by the Beijing Consumers Association showed that nearly 90% of the respondents believed that the phenomenon of "big data killing people" was widespread, and 56.92% of the respondents said they had been "killed by big data". Experience shows that consumption scenarios such as online shopping, online travel, hotel accommodation, online ride-hailing, food delivery, and film and television are the most likely to be “familiar” by big data.