College students, if you want to be a self-media blogger,

Want to be a self-media blogger must see.

Media blogger

No planning is the most deadly.

Take one. It's one!

1. Key points of self-media blog.

Clear self-positioning:

Little Red Book platform bloggers are mainly divided into: fitness bloggers, Vlog bloggers, beauty bloggers, wear bloggers, food bloggers, maternal and child bloggers, travel bloggers, education bloggers, emotional bloggers and so on.

Fixed annotation topic:

Every time you choose # topic, it is a marking process for your account. The more topics you choose, the better. The title is mixed, and it is easy to make the label of the account biased. Therefore, the insurance method is to ensure that all notes are selected on the same topic as much as possible, so that the account number will be marked more accurately.

Same frequency as the user:

You have to speak what users can understand, and there is a buzz. If you are an expert in a certain field and say a bunch of technical terms, users can feel very powerful, but they can only choose to collect if they don't understand. But they don't comment, so there is no interaction.

Original content:

Making original content is more conducive to the increase of accounts. Some bloggers like hundreds of thousands of Tibet, but only a few thousand fans. The fundamental reason is that the work only triggers the current mood, but in fact, users don't even know who you are, so naturally they won't pay attention to you.

Improve the quality of notes:

Small sweet potato is the logic of partial public domain traffic, and we can read every short message we send.

There are few fans. If fans pay attention to 1000 bloggers at the same time, then

The probability of seeing the notes is even smaller. In such a small chance, if

The note that the user saw was rotten, and the ta may have been closed, so the pen

Remember that quality is also the key.

Update your notes at any time:

For people from the media, the premise of doing a good account is often to have it.

Good self-driving, ensuring continuous output of notes, small size.

Sweet potato vermicelli is sticky, if it hasn't appeared in the powder for a while.

In front of diaosi, ta may forget you. So be sure to keep the content.

Continuously updated.

Do content around search:

The long tail flow of Xiaohongshu is very important. It is very important for fans to do a good job in search traffic.

Very helpful. The content frame of the whole note should be around search.

High-frequency words to layout.

For example, when searching for new media in Little Red Book, many derivative words will appear. These words

These derivatives only illustrate the needs of users, and are carried out around each derivative.

Explosions can continue to occupy search traffic.

2. 52 necessary orientations for new bloggers

√ Beauty cosmetics skin care

1. beauty introduction

2. Cosmetic long grass

3. Good thing evaluation

4. Skin care dry goods

5. Skin care tutorial

Fashion chuanda

1. Wear knowledge

2. Matching scheme

3.00 tons

4. Clothing evaluation

Step 5 choose a strategy

Fitness and fat reduction

1. dry goods knowledge

2. Experience sharing

3. Diet sharing

4. Diet course

5. Fitness shop

Decoration home furnishing

1. Evaluation of household appliances

2. Home decoration project

3. Home Furnishing Store

4. Housing renovation

5. Home appliance evaluation

√ Psychological emotion

1. Emotional knowledge

2. Raiders sharing

3. Emotional quotations

4. Gender feelings

5. Marital feelings

√ gourmet catering

1. Food evaluation

2. Unpacking evaluation

Try to eat live.

4. Food store

5. Food blog

Technology digital

1. Digital evaluation

Planting shared grass

Avoid sharing pits.

Purchase strategy

Use the tutorial

√ Photography

1. Work sharing

2. Photography skills

use a tool

Step 4 modify the strategy

5. Personal growth

√ workplace education

1. Personal promotion

2. Work interview

Learn good things.

√ Early maternal and infant education

1. Knowledge popularization

2. complementary food tutorial

3. Parent-child games

Meng pet animal

1. Sun Mengchong

2. Meng Chong Journal

3. Good thing evaluation

√ hairstyle modeling

1. Hairdressing recommendation

2. Hairdressing site

3. Peripheral assessment

3. How do novice bloggers write short video scripts?

Explosion script formula

Short videos with different themes have different highlights, so in the video,

The content structure is also different. When writing a script, we should diversify.

Funny plot: familiar with the scene+turning point = unexpected and reasonable

Emotional story: storyline+golden sentence collection+summary

Evaluation and sharing: scene+golden opening+product 1+ product ...+abstract

Tutorial teaching: asking questions+solving teaching+summarizing finished products

Vlog video: scene change+time content+subtitles

Preparation before writing a script:

Before writing a short video shooting script, you need to make sure that the whole short video

Allow ideas and processes.

Shooting positioning: in the early stage of shooting, we should position the expression of the content.

Form, for example, the short video you want to make is food making, clothing wearing and returning.

It's everyday life.

Shooting theme: The theme is determined by the content.

Shooting time: make an appointment with the photographer in advance so as not to affect the shooting.

Progress, affecting the overall progress.

Shooting scene: indoor or outdoor? Communicate in advance.

▲ Novice bloggers must write shooting scripts.

Mirror number: Sort by story development.

Shooting scene: the shooting location that needs to be arranged when shooting the lens, we

The location of the story.

Picture content: conceive what you want to do and have it in your mind.

A certain sense of picture.

Shooting skills: composition, script, elements, mirror operation.

Subtitles: ordinary subtitles for normal speech; Emphasize the use of special effects subtitles.

Music and sound effects:

Appropriate sound effects will add points to the video and make it interesting.

② Choose the appropriate music according to the picture content, or make it according to the music.

Click on the video.

period

① Long video: Attention should be kept at about 15 seconds. It is recommended to turn on 10~ 15.

Second, quickly expand the key content of the video.

② Keep your attention for about 3 seconds, and quickly present the theme within 3 seconds.

4. 30 Vlog topics necessary for novice bloggers

Wear a video log

1. Commuting clothes for migrant workers

2. Ordinary girls became bloggers on 1 day.

3. Couples wear a second bomb

4. When a star dresses up and returns to reality.

5. Challenge your boyfriend to dress up on the 30th day.

▲ live alone VLOG

1. Stick to self-discipline for 30 days, what have you gained?

2. Turn learning into a habit

This learning method is the real YDS.

4. One person, one dog, three meals and four seasons

Record the days when you can't go out.

▲ lose weight VLOG

1. The final goal is 90 kg, which has reached XX kg.

2. What did the dieter do all day?

3. Self-discipline is really addictive

4. My weight-loss equipment is shared.

5. Turn into a quality woman on the nth day.

▲ beauty VLOG

1. Life-saving artifact of staying up late champion

2. N days of trying to be a beauty blogger

3. Share my recent empty bottle.

4. 1K3 About girls going out exquisitely

5. lipstick sharing suitable for autumn and winter

Working VLOG

1. Happy moments of the week

Get up early with me for an hour every day.

Ordinary life is also worth recording.

4. Collect the little beauty of summer together

5. What can I do after four hours off work?

▲ learning VLOG

1. What did I do at home all day?

2. Living alone, with a monthly salary of 5k and a rent of 2k.

3.98 Daily Records of Girls Living Alone

4.XXX learning method pro-test! It's so effective

5. Challenge to study for 3h every day, the 56th day.

5. The golden release time necessary for novice bloggers

General release time recommendation (short video user active time):

7 a.m.-9 a.m.

Noon11:00-14: 00

Evening 18: 00-24: 00

Suggestions on the release time of different types of short video accounts:

Beauty category: noon 1 1- 13, evening 19-22.

Skin care: noon 1 1- 13, 20-23 at night.

Wear category: noon 1 1- 13, evening 19-23.

Shopping category: noon 12, afternoon 18-23.

Food: noon 1 1- 13, evening 17-22.

Household: noon 12, 20-22 at night.

Workplace category: noon 12- 13, evening 18-2 1.

Fitness: noon 13- 14, evening 20-2 1.

Emotional category: 19-22 pm

Photography: noon 1 1, evening 19-22.

Medical beauty: 19- 22 pm

Meng Chong: noon 12, 9-23 in the evening.

Travel: 18-23 pm

Study: at night 1 1- 12, 14- 17, 19-23.

Entertainment: 7-8 am, 12- 13, 18-22.

6. 600 headline hot words necessary for novice bloggers

beauty?bloggers

Fake makeup, student party parity, tutorial, whitening, base makeup, before and after makeup

, yellow skin, diamond face, imitation makeup, olive skin, component party, domestic products, show

Height, beauty, salvation, the right way to evaluate, just have a hand, inspiration.

Make-up, sweetness, parity, masculine atmosphere, lying silkworm, nanny level, pdd.

Skin care blogger

Sensitive muscles, skin care experience, rotten face, yellow and black skin, plain face, silence, cold

White skin, early C and late A, hydrating, clear, dry skin, moisturizing, lazy skin care.

, oil skin, oil control, beauty, firming, acne, anti-aging, Yan value party,

Keywords fade acne marks, dry goods, acne, whitening essence, eye cream,

Wear bloggers

Tall, thin, student party, small, tall and fat girls wear it.

, Tibetan meat, Korean version, casual, loose, American retro, slightly fat, pear-shaped.

, early spring, Hong Kong-style, Joker shirts, stockings, small incense, wear, hundred

Pleated skirt, bubble sleeves, Japanese style, temperament, commuting, class, dating.

Because the picture content can't hold 600 keywords, I wrote them into words.

Share the file form to the treasure, and avoid F sharing! Hot words include: food.

/home/study/photography/emotion/planting grass/mother and baby/pet/shop exploration and other fields

Hot words, adding them will give you more exposure!