Tourism wedding photos play new business opportunities in Shanghai

Mother Wu, who lives in Shanghai, has never understood why her son and daughter-in-law have to spend tens of thousands of yuan to travel all the way to other places because of the so-called romance of young people.

Like Wu's mother, those who have been running a photo studio in Shanghai for many years are puzzled: they are all location+photography, but the "tourist wedding photography" of the photo studio next door can make the new people willingly pay for the high expenses.

"Olympic Year" and "Year of the Golden Mouse" are bound to usher in another wave of wedding climax in 2008. Just like many industries covet business opportunities here, the tourism industry in Shencheng has also tasted the sweetness of personalized wedding market through creativity and packaging.

With the increasing demand for innovative and non-repetitive wedding photos, Shanghai with limited scenic spots can no longer meet the needs of young people. On the contrary, the "free wedding photography" here has gradually won the hearts of new people because of the aesthetic fatigue of thousands of people.

The "Naxi Style" series "Adange Wedding Photography Freedom" signed up by Ms. Wu's son in Lijiang, Yunnan Province is a five-day and four-night trip. Excluding normal tourist attractions, four-night accommodation in a four-star hotel, one-day wedding photography on location, sending photo frames, posters and invitations, 12500 yuan is expensive, but it makes the young couple feel worthwhile.

On the website of Shanghang Holiday Travel Agency, "Free Wedding Photography", as a novel tourism project, has also been placed in the first place of "theme tourism" by travel agencies. Three to five days' journey, with travel prices ranging from 8,000 yuan to13,000 yuan, Hu Xin, manager of public relations department of Shanghai Airlines Holiday, told reporters that "free wedding photography" has successfully made more than 500 couples' dreams come true since it was launched last year. Wedding photos taken while traveling can make newcomers more comfortable, full of the freshness of doing as the Romans do, and the shooting effect is more satisfactory.

Jiang Yang, who works in a securities company, booked a free wedding photography project in Sanya, Hainan as early as years ago. As a mysterious gift for his fiancee, Jiang Yang said with a smile that traveling in a wedding dress will be unforgettable. When economic conditions and time permit, traveling wedding photography, a fashionable leisure way, is worth a try.

According to a wedding survey data released earlier by Shanghai Wedding Industry Association, each married couple in Shanghai spends about100000 to150000 RMB, which is 7 years ahead of other cities in China and ranks first in the country. The huge number of newlyweds and considerable wedding expenses lead to the endless potential of the wedding photography market.

Far away, such as Sanya in Hainan, Jiuzhaigou in Sichuan and Xishuangbanna in Yunnan, and close to Suzhou, Hangzhou and Wuzhen, well-known photography agencies have joined hands with extraordinary travel agencies and travel websites to bring more and more charming scenery into the territory of personalized wedding tourism. Reject the affectation of artificial landscape, freeze the happy moment on the journey, and young people who flaunt their individuality pursue "free wedding photography", making it the new favorite of Shanghai wedding market.