Traditional Culture Encyclopedia - Travel guide - From CBA to NBA, what is Yao Ming’s value? High school research study paper, quick answer. . . 3000 words
From CBA to NBA, what is Yao Ming’s value? High school research study paper, quick answer. . . 3000 words
As one of the only Chinese players to have played in the NBA, Yao Ming's value is higher than his height, known as the "Little Giant". Since he joined the NBA, There are no TV stations in Hong Kong, Macao, Taiwan and mainland China that do not broadcast live broadcasts of his Houston Rockets games. After arriving on the other side of the ocean, he not only allowed foreigners to learn more about Chinese culture, customs and eating habits, but also showed his friendliness and enthusiasm. The noble qualities of honesty, integrity and kindness make foreigners highly appreciate the Chinese people. He also allowed the two different basketball styles of China and the NBA to blend harmoniously, promoting the development of Chinese basketball. He also further promoted many of the Chinese products he endorsed in the United States and made more people familiar with them. This made some Chinese products popular in the United States. The sales road in foreign countries is wider. When he joined the NBA as China's first "number one draft pick", in this place with the most advanced basketball industry in the world, his path forward was not smooth, but with his firm belief, he endured hardships and stood hard work. With his spirit, he finally achieved dazzling achievements and was recognized by fans all over the world. Otherwise, how could he become an NBA All-Star and be the starting center? According to incomplete statistics, he has as many as 1.5 billion fans. With such great achievements, he is not only the pride of the local Chinese, but also the idol of fans of other ethnic groups. He is also the "city hero" and "city hero" of the city of Houston. "Brand figures", because they like Yao Ming, many people will praise the Chinese language and culture. Love of houses and birds is human nature. Many foreigners are willing to make friends with Chinese people because they admire Yao Ming, and they have a friendly attitude towards Chinese people. In opposing "independence" and promoting reunification, many foreign fans of Yao Ming are firmly on our side. What is even more shocking is that Houston designates October 1st every year as China's National Day, and foreign countries have a Chinese holiday. , which makes us Chinese more confident and proud.
Since Yao Ming landed in the NBA as the No. 1 pick in 2002, he has quickly established himself in the NBA and carved out his own world. So where is his value? First of all, it is its huge commercial value. China is a country with a large population and one of the largest markets in the world. If the NBA acquires Yao Ming, it will inevitably attract the attention of most Chinese people, allowing more people to understand the NBA and the United States, which will naturally trigger advertising agencies, team sponsorships, international trade, etc., and Yao Ming's entry into the NBA will have an impact on both China and the United States. The two countries have close mutual understanding and relations. After Yao Ming entered the NBA from the CBA, he no longer represented him alone, but represented the entire China and the image of the entire China, making himself a commercial brand. From a sports perspective, as the NBA's influence expands, there are more and more international players. CBA is the most professional professional league in our country, but compared to the world-class league NBA, it is still inferior. Yao Ming's landing is a symbol of China's strength and a major breakthrough for China in the field of basketball. Yao Ming brought the way of Chinese basketball, and being able to compete with the world's top players on skills allowed Chinese basketball to learn from each other's strengths, improve the overall level, and become more international.
Of course, Yao Ming's success is not necessarily entirely due to his height, but also to his love for basketball and the necessary talent. His success is closely related to the fact that he is the most dazzling star in China. Yao Ming is the pride of our country's basketball world, but he was not born a basketball superstar. During this period, his efforts were huge and he is what we all know. I don’t know, we only saw his glory when he stood at the top of the NBA, but we never thought about the helplessness that Yao Ming, a big Chinese boy, felt when he left his hometown and left the CBA to face the NBA. When he succeeded, he was not complacent, because he knew that what he now represented was not just for himself, but for the whole of China, so he could not be complacent, but he had to continue to fight. This consciousness allowed him to go forward in the NBA. Let the foreigners who are prejudiced against the Chinese know the truth that Yao Ming is very strong and China is very strong.
Today's Yao Ming has formed a special phenomenon. He is a perfect and complex combination of skills, humor and humanity. This combination has surpassed ordinary people's expectations for a player. In the NBA, In the arena, he will no longer be a novice tomorrow morning. He is a top-down innovation. He has made his image and name fly everywhere in the world's basketball sports center. Where did he create his own The world - Yao world.
With a seven-figure annual salary, savvy agents, and various large commercial contracts, as the star center of the Houston Rockets, Yao Ming has all of the above. The Chinese version of "Forbes" in 2005 announced that Yao Ming topped the list of cultural and sports celebrities in both comprehensive ranking and income. This is the second consecutive year that Yao Ming topped the comprehensive ranking, and his income ranking also increased from second place last year. Jumped to the top of the list.
With his superb skills and super popular personal charm, Yao Ming created a "Yao whirlwind" around the world, followed by an "avalanche" of money rushing towards Yao Ming.
With the rise of the men's basketball team centered on Yao Ming, basketball has begun to become the boss in the hearts of the Chinese people. This is the influence Yao Ming brings to Chinese basketball.
Basketball is a sport that can be used by everyone to keep fit. It is a very suitable mass sport, just like table tennis. In this way, under the influence of Yao Ming, it can be said that it has definitely strengthened the love of basketball for many people in China, thus Investing in this project has promoted the development of Chinese basketball.
The most important thing about Yao Ming’s ability to bring NBA training methods back to China is to enhance the inside strength of the Chinese men’s basketball team and improve the overall strength of the Chinese team. Regarding China’s economy, due to Yao Ming’s joining The emergence of NBA China fever in foreign countries directly promotes China's tourism industry; in terms of sports, there is no doubt that Yao Ming has made more children like basketball, providing a good seed for China's sports industry; in terms of life, it has made our lives richer pleasure.
His humble and polite image allows the world to understand China, and he is very proactive. Spread Chinese culture, open up the NBA market in China, expose Chinese basketball to more advanced ideas, and purchase the Shanghai Men’s Basketball Team to carry out the Westernization Movement of Chinese basketball. He learns skills from barbarians to strengthen himself!
Yao Ming won the hearts of many American fans with his diligence and humility. They also got to know our countrymen and changed their previous prejudice against us under the official exaggeration.
Yao Ming's push to bring Chinese basketball to its heyday reflects three points:
First, it is reflected in loving the motherland and serving the country. Basketball has no borders, but players have nationalities. A drop of water will dry up if it leaves the sea, and a person will be worthless if he leaves the motherland. That year, CCTV selected candidates who moved China, and Yao Ming was elected with a high vote. He said that as long as the motherland calls, he will immediately return to the national team to play. He (including Bartel) did exactly that. Faced with the innocent heart of the little giant, why should we not be moved?
The second is reflected in the superb business skills and the core role of the mainstay. The qualities of successful people are almost all like this. They rely on their own strength to speak for themselves. When Jordan shoots, he is the culmination of all his skills throughout his life. When Maradona fell to the ground, the ball flew over. He blocked it and the ball went into the net. He said it was the hand of God. I said it was the apotheosis of technology. In the Asian Championship match between China and South Korea, Yao Ming scored 30 points, 15 rebounds, 6 assists and 5 blocks. The Korean flames were finally extinguished by the hands of the little giant. Having traveled across the ocean, Yao Ming has gone through a lot of training, and his body is stronger, his skills are more comprehensive, and his offense is more deterrent. He used his own strength to prove that he was "the most valuable". But behind it is hard work, sweat, numerous scars, and hellish toil!
The third is reflected in the infinitely expanding "star effect". International sports clubs have already moved toward marketization. The transfer fees for Beckham and Ronaldo are tens of thousands. "I love basketball, I love the new era!" The commercial advertising operation of Yao Ming, the image spokesperson of China Unicom, is also well-known to women and children. Since it is the law of the market, the economic benefits are certainly huge. I foolishly think that as long as we operate in accordance with the law, pay taxes according to regulations, and rely on our own labor income, we will have clean money. The more we earn, the greater our contribution to society.
From this point of view, whether a player is "the most valuable" or "has no value" is the result of the unity of subjective and objective standards. This is the rise of its own strength, popularity, and the condensation of national dignity. Strength is the basis of value, popularity is the economic return of value, and winning glory for the country is the essence and sublimation of value. This is true in basketball, and it is true in all walks of life.
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