What are the differences between Chinese and western tourism cultures?

People influenced by different cultures have different aesthetic requirements and experiences for the same landscape. With the continuous development of social economy, people's living conditions are getting better and better, and the development of tourism has become an integral part of family life activities. The development of tourism is getting faster and faster. However, the establishment of tourist attractions should be aimed at a certain group of tourists, and the aesthetic concept of this group should be studied in order to better attract tourists and promote the development of tourism.

First, the cultural differences between China and the West

The formation of culture depends largely on the local geographical environment. China has many plains, vast land and relatively closed, which is suitable for developing agricultural civilization and belongs to mainland culture, while western culture originated from ancient Greece, with many mountains and long coastline, which is suitable for developing navigation and making a living by the sea, belonging to marine culture, creating the differences between Chinese and western cultures today, and its cultural characteristics are also developed from different lifestyles and making a living by the sea. The changeable and vast ocean conditions make western culture unstable. Most people have strong personal consciousness, self-pursuit and high initiative, and there are many different schools. China's traditional culture, which lives on agriculture, is relatively stable, passive, with strong social consciousness and pays more attention to interpersonal communication. This different cultural concept has a profound influence on people's tourism culture.

Second, the differences between Chinese and Western tourism culture

(A) the concept of tourism

Influenced by the culture of China, people enjoy more emotional enjoyment and spiritual enjoyment in the process of traveling, with a calm personality and a weak spirit of adventure, which is greatly influenced by their families. People influenced by western culture have a strong spirit of adventure and a strong desire to conquer. They yearn for nature and are eager to enter and conquer nature, so they prefer to go to novel tourist spots and unknown areas and are not easily influenced by their families.

(2) Tourism purpose

Most people in China value family and career. Traveling is not a necessary activity, but a way to relax and broaden your horizons in your spare time, and it is also the best time to cultivate feelings with your peers. Westerners, on the other hand, pay more attention to tourism, believing that tourism is a process of self-awareness and self-improvement, and work is to save money for tourism rather than to support the family. They regard traveling as a necessity in life. Of course, this is related to the level of economic development, but it is largely influenced by Chinese and western cultures.

(3) Tourism aesthetics

When traveling, people influenced by China culture are more willing to pay attention to the significance, history and culture of this landscape. For example, most famous buildings in China are related to celebrities. People would like to introduce which celebrity's hometown is in which province. People influenced by western culture prefer to feel the tangible beauty of nature, which can be directly felt through the senses. They are obsessed with the shape, color and momentum of the landscape. I don't pay much attention to its origin and its orientation. This aesthetic difference is due to different education and cultural differences. Education in China will focus on morality. People think that mountains and rivers have their own moral cultivation, and they also pin their morality and sentiment on things, which will affect the younger generation after generation. At the same time, they will also associate people's personality with what they like. People think that people who like water are smarter, people who like mountains are kinder, and active people are kinder. People are willing to integrate the scenery with themselves and cultivate their self-cultivation. However, the western culture is changeable, and hundred schools of thought develops in parallel. The scenery is just an objective existence for people to enjoy. On the other hand, the difference is the expression of aesthetics. Most tourists in China are willing to express their aesthetics through lyrical expressions, while tourists influenced by western culture express their aesthetic feelings through specific descriptions of aesthetic objects. This can be proved by the painter's landscape paintings. China's traditional landscape painting adopts scattered perspective painting, which advocates expressing the charm of scenery, without requiring scale and light, so that a small painting can see a broad scene, while western oil painting adopts focus perspective painting, which pays attention to the consistency between painting and scenery, and the more images, the better, emphasizing the expression of hierarchy and light. This difference is due to the fact that people influenced by China culture pay more attention to the inner feelings brought by the landscape, which is their aesthetic focus, so they pay more attention to expressing this point and ignore the physical and detailed description of the landscape. Under the influence of western culture, people pay more attention to the landscape itself and are more willing to express the true situation of the landscape that brings them a good feeling. They pay more attention to the landscape itself, and then produce ideas such as transformation and conquest. They pay attention to logical thinking and less emotional thinking when they know things. Finally, the aesthetic differences between China and the West make their aesthetic purposes different.