What is the life cycle of tourism products?

The life cycle of tourism products is the whole process of tourism products returning to nature, that is, it includes not only the production process of collecting raw materials needed for processing and manufacturing products, but also the circulation process of product storage and transportation, as well as the use process of products and the process of products returning to nature, which constitutes a complete product life cycle.

Extended data:

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1, launch period. Because tourism products have not been understood and accepted by consumers, many tourists' purchases are tentative, and there are almost no repeated purchases, resulting in slow sales growth. Moreover, in order to let tourists know about tourism products, tourism enterprises need to do a lot of advertising and promotion work, which makes the investment and sales expenses of tourism products larger, resulting in tourism enterprises often making little profits or even losing money.

2. Growth period. Due to the effect of early tourism promotion, tourists are gradually familiar with tourism products, more and more people buy tourism products, and repeat customers are gradually increasing, which makes tourism products have a certain popularity in the market, and the sales volume of tourism products is growing rapidly, with the growth rate exceeding 10%.

3, mature. At this stage, because many tourism products enter the market, the range of tourism products chosen by tourists has expanded, which makes the competition in the tourism market very fierce. In addition, the substitution of some new products for the original tourism products makes the differentiation of tourism products become the core of market competition. However, the growth rate of sales is getting smaller and smaller, generally between 1%- 10%.

4. recession. It means that tourism products have entered an upgrading stage. With the new tourism products entering the market and gradually replacing the old ones, except for a few famous brand tourism products, the sales of most tourism products are gradually decreasing.

At this time, if tourism enterprises do not take effective measures quickly to make tourism products re-enter the growth period, thus prolonging the life cycle of tourism products, with the fierce market competition and the continuous decline in sales and profits, tourism products will be forced to withdraw from the tourism market.

References:

Baidu Encyclopedia-Life Cycle

References:

Baidu encyclopedia-tourism products