The favorable influence of tourism supply-side reform on the operation of tourism economy in China

The reform of tourism supply is a process of adjusting the total amount and structure of tourism supply in the tourism field according to the concept of national supply-side reform, so as to better meet the national tourism demand. Including increasing the total amount of tourism supply, improving the quality of tourism supply, adjusting the structure of tourism supply and filling in the shortcomings of public tourism supply.

Increase the total supply of tourism. The growth of total tourism supply in the future mainly depends on whether the policy supply in several emerging fields can be broken through. Including study tour, holiday tour, shopping tour, old-age tour and self-driving RV tour. As a way of quality education for teenagers in many countries in the world, study tour is of great significance to comprehensively cultivate teenagers, enrich their knowledge and broaden their horizons. The relevant state departments have long recognized the value and significance of study tour. The State Council's Opinions on Promoting Tourism Reform and Development (20 13) requires the Ministry of Education to incorporate study tours and summer camps into the daily education of primary and secondary schools as important carriers of youth patriotism and national conditions education. However, three years have passed and no real progress has been made. Whether holiday tourism can make a breakthrough depends on the reform of holiday system, especially the full implementation of paid annual leave, and the management and development of relevant holiday resources through policy support. 20 1510.9, the national tourism administration announced the first batch of national tourist resorts, which is an important promotion in this field. However, at present, only 17 national tourist resort has been recognized, which is difficult to meet the requirements of vigorous development. In terms of shopping and tourism, due to the insufficient supply of luxury goods tax policies and tax exemption and tax refund policies for tourists, most of the shopping and tourism needs are met through foreign markets. The key to the future lies in the tax exemption and tax refund policies of the financial, taxation and customs departments for tourists. Old-age tourism is largely subject to factors such as medical reimbursement and insurance in different places. The main obstacle to the self-driving and RV tourism market is the road and bridge charging policy. It can be observed that expressway, which is congested during the Golden Week, reflects the people's desire to reduce road and bridge fees by self-driving, which depends on the relevant policies of the transportation department; At present, the categories of drivers' driving licenses and tolls are vague, and there are also difficulties in obtaining licenses and insurance, which need to be solved by relevant departments. In addition, it is necessary to reduce the operating costs of tourism enterprises through policies. We should first implement some policies that have not been implemented for many years, such as lowering the standard of hotel water and electricity rates and lowering the rate of tourists swiping cards.

Improve the quality of tourism supply. Including two levels: first, improve the domestic tourism market environment and improve the quality of tourism services. In recent years, in the domestic tourism market, the contradiction between tour guides and tourists in the team tourism market is sharp, and conflicts sometimes occur; The personal travel market is also full of "cheating", and vicious incidents such as "Qingdao high-priced prawns" and "Harbin high-priced fish" occur from time to time. As a result, a considerable number of tourists "voted with their feet" and turned to foreign markets. This situation shows that the supply quality of tourism products in China needs to be improved urgently. The second level is to improve the scientific and technological level of tourism product supply. The scale and depth of the application of Internet and high technology in the tourism industry have been further improved, and the tourism experience has been deepened.

Adjust the structure of tourism supply. Because tourism has the objective function of stimulating final consumption and promoting economic development, some local governments have placed too high economic expectations. In order to meet this expectation, tourism planners improperly tilt to the high-end market in tourism development and planning, ignoring the demands of low-end tourists. In a considerable part of China, high-end tourism products are generally preferred, such as high-star hotels, hot spring products and high-end exhibition products. This kind of planning and decision-making leads to the oversupply of high-end tourism products, while the huge middle and low-end mass tourists lack satisfactory tourism products and facilities.

Fill in the shortcomings of public tourism supply. Tourism supply is divided into public tourism supply and private tourism supply, which is provided by enterprises according to market demand and is a private product; The supply of public tourism is mainly provided by governments at all levels, and it is a public product. In the past, the concept of local government governance mainly focused on providing corresponding public goods for registered population and permanent population, such as urban public transportation and infrastructure. In the case of low reception intensity in tourist destinations, the contradiction is not prominent. However, with the increase of tourists' travel rate, the intensity of tourist reception in many areas of China has been expanding, and the total number of tourists in many areas far exceeds several times that of the permanent population. Providing public facilities and products according to the permanent population obviously cannot meet the needs of tourists. This requires a fundamental change in the government's governance concept and way of thinking, and it is necessary to realize that a region or a city is not only a city for local residents, but also a city for foreign tourists. Foreign tourists have the right to occupy the corresponding resources and facilities. This requires the city to consider the needs of tourists as important as local residents when providing various resources and facilities such as infrastructure and transportation lines.

○ With the improvement of people's material possession, the happiness of owning material products is getting lower and lower. It can be predicted that the future demand will rise to mainly intangible products such as culture and spirit, and the corresponding industrial supply is far from enough at present.

○ Increasing the supply of tourism and other industries is actually a way for the supply side of China's economy to make up for the shortcomings. Tourism can also play an irreplaceable role in the actual work of "de-capacity" and "de-inventory" at this stage.

○ The reform of tourism supply includes several aspects: increasing the total amount of tourism supply, improving the quality of tourism supply, adjusting the structure of tourism supply, and filling the shortcomings of public tourism supply.