What basic professional knowledge do tourism management majors need to master?

Tourism management is a wide-ranging subject, which requires students to master a series of basic professional knowledge. Here are some major basic professional knowledge:

1. Basic knowledge of tourism: including the basic concept, development history, classification and characteristics of tourism.

2. Tourism economics: including tourism demand and supply, tourism market analysis, tourism price theory, tourism economic benefit analysis, etc.

3. Tourism marketing: including tourism product strategy, tourism price strategy, tourism promotion strategy, tourism distribution strategy, etc.

4. Tourism management: including tourism enterprise management, tourism project management, tourism human resources management and tourism quality management.

5. Tourism planning and development: including tourism resource evaluation, tourism planning and design, tourism scenic spot development, tourism product development, etc.

6. Tourism laws and policies: including tourism laws and regulations, tourism policy environment and tourism industry standards.

7. Tourism culturology: including the connotation, form, dissemination and protection of tourism culture.

8. Tourism psychology: including tourist psychological characteristics, tourist consumption psychology and tourist satisfaction research.

9. Hotel management: including hotel operation management, hotel service management and hotel marketing management.

10. Travel agency management: including the business operation, business strategy and risk management of travel agencies.

The above knowledge is the foundation of tourism management specialty, and students need to master the basic theory and practical skills of tourism by learning this knowledge, so as to lay a solid foundation for future tourism work.