The Mid-Autumn Festival coincides with Guofeng Hotel. How are they combined?

According to the data analysis report of Mid-Autumn Festival forecast published by OTA platform, the growth of order information at this stage is obvious compared with the same period of Dragon Boat Festival, and the Mid-Autumn Festival ranks among the long holidays with good performance in this year's holiday tourism recovery. As one of the key sections in travel, hotels are also eye-catching, especially some highly personalized hotels are also the most popular first choice in hotel reservation, which has become the unanimous choice of many consumers for "family reunion" in the Mid-Autumn Festival.

According to the Forecast Data Report of Mid-Autumn Festival and Autumn Tour in 222 published by Ctrip. com, the search popularity of software with "Mid-Autumn Festival" as the keyword has increased by 12% in the past week. By August 3th, the order information of Mid-Autumn Festival holiday has increased by 137% compared with the same period of Dragon Boat Festival, and the order quantity of hotel section has more than doubled. Among them, the Mid-Autumn Festival, camping, sightseeing, surrounding tourism and "family reunion" in hotels have become the four key words of tourism consumption during this year's Mid-Autumn Festival holiday.

On Ctrip, the popularity of keyword search for "Mid-Autumn Festival and Moon Appreciation" increased by 423% in the last week. Mountains and rivers, ancient cities, rivers and other scenery with Chinese charm have become the best choice for everyone to enjoy the moon in the Mid-Autumn Festival.

Mid-Autumn Festival is in the early autumn, which is just a good time for camping. According to Ctrip data, as of August 3th, the total amount of sleeping out during Mid-Autumn Festival holiday increased by 58% compared with the same period of Dragon Boat Festival. According to the fashion games such as cumulative frisbee and cycling, sleeping out has gradually become a comprehensive tourism consumption commodity favored by more and more young consumers.

Due to the long vacation time, most consumers have limited travel time, so it is very likely that surrounding tourism will remain popular this holiday. Judging from the booking volume of the Mid-Autumn Festival holiday of the First Travel Home Inn Group, nearly 78.3% of the passengers consider traveling near the settled city. In view of this, the Home Inn Tourism Research Office of BTG released a special article on the Mid-Autumn Festival with the theme of "Full Moon Night, Home in Eyes", giving consumers a comprehensive guide to several interesting destinations to meet customers' play design inspiration and local living habits. However, according to the information of the first trip to Home Inn, 21.4% of the passengers choose to travel on holiday, extending the original three-day and two-night holiday to four days and three nights, and spending a more quiet holiday.

In addition to exploring the destination in depth, it has become the unanimous choice of many consumers to choose the matching products of "hotel room+restaurant" and "family reunion" in hotels. Due to the need of Mid-Autumn Festival reunion, quality and humanization have become two key points for consumers to choose hotels. For this matter, Tongcheng Travel also launched the "Tongcheng Good Living List" and selected high-quality and unique hotels. Among many humanized hotels, Guofeng Hotel, which has off the charts value and humanistic local characteristics with traditional cultural aesthetics, is increasingly favored by tourists, and Puyin Hotel, a Guofeng hotel under the First Travel Home Inn Company, is one of them. Take Puyin Hotel-Hangzhou Xixi Wetland Store as an example, the number of orders booked during the Mid-Autumn Festival increased by nearly 45% month-on-month.

According to He Lijun, manager of Puyin Hotel-Xixi Wetland Store in Hangzhou, "The booking performance of everyone's stores for Mid-Autumn Festival is the most ideal. First, the location advantage is more suitable, adjacent to Xixi Ecological Park in China, and the subway station is through. It takes more than 15-2 minutes to drive to the West Lake scenic spot. Therefore, we have undertaken many short-distance travelers around Shanghai and Nanjing. Second, the characteristics of the hotel are unique. We are all well-known brands of Guofeng Hotel. The integrated design is more Chinese Zen, which is more in line with the atmosphere of the Mid-Autumn Festival. Many customers like to bring their parents and children, and some young customers like to wear Hanfu to punch in and take pictures. "

Why do consumers choose "family reunion" at Guofeng Hotel? Why can Guofeng Hotel become the unanimous choice of many consumers during the Mid-Autumn Festival holiday? Take Puyin Hotel as an example and discuss it together.

First of all, it must be affirmed that Guofeng Hotel has better inherited the festive atmosphere of Mid-Autumn Festival. With the return of more and more traditional cultural customs, such as playing moon cakes, visiting lanterns and guessing lantern fans, the festive atmosphere of Mid-Autumn Festival is even stronger. As mentioned above, everyone is good at going to some destinations with more Chinese charm, Mid-Autumn Festival, which is one of the four traditional festivals. At this time, Guofeng Hotel, including Puyin Hotel, was highly compatible with the consumer market according to many Chinese elements.

In terms of design scheme, Puyin Hotel avoids the concept of Chinese design scheme, and relies on bamboo strip weaving, wall lacquerware technology and hand carving technology to show the unique indoor space artistic beauty of traditional Chinese style. In terms of articles, in addition to ancient books, art paintings and ceramics, four Zen and eight fixed eternal Bodhi leaves and water writing stickers and soft pens dotted in wooden hotel rooms, together with the unique custom-made rhyme fragrance of each secluded space, have created an ideal scene of Chinese elegant life.

A table full of family reunion and happiness is one of the ways for many people to express their affection and thoughts in the Mid-Autumn Festival. When the whole family is sitting around, when the lights are amiable, and after a good reunion feast, it is essential to stick to your own health meals at ordinary times for the Mid-Autumn Festival. Among the four major product features of Puyin Hotel, one of them is the health-care diet composed of health-care tea and health-care meals.

In Puyin Hotel, a cup of Pu-cha, the secret of which is derived from ancient books, makes people find a sense of leisure. A dietotherapy breakfast that reflects the beautiful characteristics of the season, a self-innovated Chinese dinner such as five-grain health-preserving meal paste, Chinese dim sum and its health-preserving soup, etc., are more likely to soothe consumers' China stomachs, and then create a brand-new taste impact. According to statistics, on the day of Mid-Autumn Festival, some Puyin hotels also arranged different flavors of Mid-Autumn moon cakes to share family reunion with customers who entered the store. According to the information of the First Travel Home Inn, during the Mid-Autumn Festival, the "home room" with several beds or a suite became the best choice for most booking passengers, accounting for nearly 6% of the booking order information. However, for the Mid-Autumn Festival visitors who are family-oriented, the healthy meals in Puyin Hotel can not only take good care of the dining habits of the elderly and children, but also produce different Chinese healthy eating feelings for young consumers.

Not long ago, because of the outbreak of COVID-19 released all over the country, local and surrounding holiday tourism will probably become popular for Mid-Autumn Festival traffic. In addition to a short break, everyone hopes to relax and care emotionally in the hotel and get out of the busy and anxious life. On the premise of providing tourism services, Puyin Hotel has become a very valuable "secluded indoor space in big cities" according to the form of creating a new feeling of living conditions such as "living in a good place to recuperate the mind and body".

For those who like to be quiet, they can drink tea, write calligraphy and gather friends in Puyin Hotel, and experience the poetic life that really becomes slower. However, Puyin Hotel has also created a world for young consumers' self-cultural aesthetic expression. The design scheme of the central hall of Puyin Hotel-Qiantan Store of Shanghai Lujiazui World Expo Center is a salute of contemporary design language to ancient quadrangles. Imagine a young man dressed in an ancient costume, in the middle of this hall of Puyin Hotel, where his skirt fluctuates, dancing is not only the wind, but also a kind of cultural and artistic mood. However, this has become one of the driving forces for more and more young consumers to deliberately go to Puyin Hotel on weekends and other long holidays.

apart from the advantages of well-known brands and products, the reason why Puyin Hotel can get such striking booking data information during the Mid-Autumn Festival holiday is that the first trip behind it is as obvious as that of Home Inn Group.

the rapid development of medium and high-end hotels under the group has become the main accumulation of well-known brands and products gradually improved by First Travel Home Inn. According to the results of First Travel Home Inns in the first half of 222, by the end of the reporting period, the number of medium and high-end hotels under the Group had increased to 24.44%, the occupancy rate of rooms had increased to 33.4%, and the revenue accounted for more than 5.7% of hotel revenue, which was 3.82 percentage points higher than that of the whole year of 221.

This delightful data proves that the medium and high-end hotels under BTG Home Inn Group, including Puyin Hotel, are being recognized by more and more consumers and investors. At the same time, the First Travel Home Inn will gradually improve and improve the products of middle and high-end hotel brands in the process of continuous development and expansion of its business scale, resulting in a positive cycle, and you will walk fast and steadily in the near future.

it can't be ignored that the high-speed development of middle and high-end hotels under the group has developed steadily, which has added a lot of good news to the first trip home. The diversified drainage matrix of mid-to-high-end brands centered on Home Inn, Home Inn Select Hotel, Yifu Hotel, Puyin Hotel, Heyi Hotel, etc., on the one hand, has added more business income to the company's development, on the other hand, it has also brought more possibilities to investors, which in turn has boosted the rate of opening physical stores in the second half of the year.

The Mid-Autumn Festival is just around the corner, and hotel products with off the charts value, humanization and more cultural connotation become the choice of a large number of tourists. It is hoped that with the optimization and promotion of enterprises such as Puyin Hotel, and the help of hotel groups such as Home Inns, Yan value off the charts and personalized hotel products will create more cultural art consumption values in the future. In the long run, besides "family reunion", it is very possible that this hotel product may create more commercial services!