Hotel activity planning

There are many festivals in June, such as Children's Day (June 1), Dragon Boat Festival (June 8) and Father's Day (June 15). In order to show guests the distinguished courtesy of the hotel and create a happy and peaceful consumption atmosphere, we take the opportunity of rewarding guests on holidays and focus on room promotion to carry out a series of activities to enhance the overall hotel. This plan is formulated through consultation.

2 years of Christmas Eve, I hope to have you by my side ... "Kind Santa Claus, colorful Christmas trees, white snow and a strong Christmas atmosphere ... Longruixiang Hotel will create a unique Christmas cultural atmosphere for you, your relatives and friends, and your lover, where you can spend a quiet and peaceful Christmas Eve with your loved ones; You can also experience a colorful and joyful sleepless night; You can also enjoy a romantic and warm New Year's Eve ... We have prepared a wealth of Christmas catering and entertainment service packages for you. It's up to you. I believe you will choose because you like it, and you will like it because you choose it!

Special Christmas hot drinks and various holiday dessert buffets. Cheerful Christmas carols echoed in the coffee garden, and the buffet table was full of world-class food and delicious Moet champagne. ...

The preliminary planning layout scheme is as follows:

First, the overall planning:

Theme: "Colorful Christmas, Happy Long Ruixiang"

Target positioning: business guests, enterprise groups, white-collar workers and above are middle and senior consumers.

Campaign slogan: "I hope to have you around this Christmas Eve."

Advertising scheme:

Affection: it runs in the family sat around the Christmas table, and warm affection rippled in everyone's heart. In the warm family atmosphere, everyone feels at home, has a harbor in their hearts, looks at each other affectionately, and uses the softest voice from the heart: "I hope to have you around this Christmas Eve."

Friendship: Being busy occasionally does not mean forgetting; With the coming of Christmas, I wish my friends a happy mood. If you don't send greetings, you must make compensation this time; All the blessings are condensed tonight: I hope to have you by my side this Christmas Eve.

Love: Because of you, I have a steady and slow oath of "holding your hand and growing old with your son" in my life. Reindeer pull Santa's sleigh, leaving deep snow marks here, extending to further places ... When Christmas snowflakes fly all over the sky, I hope we can always keep a smile that can melt beautiful snowflakes. At this moment, there is only one simple and beautiful wish: Christmas Eve this year.

Advertising positioning:

Television stations: Chengdu TV Station, Business Daily and Huaxi Daily advertise (the expenses are instructed by the leaders of public relations department).

(1) Media: Chengdu Business Daily, Huaxi Dushi Bao, Chengdu TV Station, Chengdu People's Broadcasting Station,

(2) Publicity methods: event introduction, festival tidbits, news reports, and venue maps.

(3) Publicity time:12/0710712/25.

(4) Publicity frequency:

Newspaper: Chengdu Business Daily: one announcement and one introduction to various activities. Huaxi Daily: published once, news reports and live photos published * * * five times.

Chengdu TV Station: Festival tidbits and news reports three times, striving for a front-page publicity.

Chengdu People's Broadcasting Station: With the theme of "Colorful Christmas, Happy Longruixiang", a column is set up to publicize the Christmas activities of Longruixiang Hotel, once every three days for five minutes.

Longruixiang Hotel website: Scroll to broadcast relevant news and general situation, with more than five promotional pictures.

Outdoor advertisements of Chengdu TV station and hotels, as well as banners to promote lobby advertisements, banners outside the hall and elevator advertisements.

Exquisitely printed and high-quality brochure: On the one hand, the brochure shows the content and arrangement of the event in a centralized and comprehensive way, which is more systematic and complete; On the other hand, it can be the best gift for all guests and the best information to promote Longruixiang Hotel at home and abroad, with unparalleled promotion and sustainability.

The manual will be divided into the following volumes:

Volume I: Introduce the basic situation, internal facilities and institutional setup. Introduce Longruixiang Hotel as a whole and provide hotel information for customers. The second volume: focuses on the hotel catering and tea room, with illustrations. To reflect the luxury and comfort of Long Ruixiang and explain its cultural information.

Volume III: Focus on the comprehensive display of "Colorful Christmas, Happy Long Ruixiang" Christmas Carnival activities. Introduce the content and arrangement of the program, and number each booklet used in the lottery (this can save the cost of making lottery tickets)

Print greeting cards and send them to customers (otherwise instructed by the head of the expense sales department)

Greeting cards are valuable for collection. Self-made greeting cards are an important embodiment of hotel cultural symbols, which can penetrate the hotel's humanistic care for old customers and warm expectations for new customers. Print leaflets (expenses and finance will be instructed by the leader separately).

The use of brochures for publicity activities has the advantages of intuition, quickness and wide acceptance, which plays a decisive role in expanding knowledge and attracting attention.

Second, the layout and decoration of the Christmas hotel;

Layout of main scenic spots overall atmosphere layout of the hotel:

Distribute Miss Santa's clothes to various business districts. Miss Santa will serve the guests and give gifts to the children. Arrange two Christmas angels to greet guests, and arrange two Santas and clowns to deliver gifts throughout the hotel.

The hotel provides photo service.

2. 1 outside the hall

A three-meter-high Christmas tree was set up in the open space outside the hall, decorated with Christmas bells, greeting cards, ribbons, snowflakes, gifts and other decorations to render the atmosphere tall and imposing, and set off the festive atmosphere. Including the surrounding decoration, as well as budget elements.

Hotel employees are all wearing Christmas dresses, including the service staff at the door. You can also invite some children to dress up as Christmas babies and dance with the music on Christmas Eve at the entrance of the hotel, which is innocent and lively, adding festive colors and attracting guests (budget: RMB).

2.2 lobby

There are two scenic spots in the hall.

2.2. 1 is the "Buddha statue" when the hotel enters the door, which can be decorated with Christmas decorations. The main color is red, white and green, and Christmas music is played circularly from top to bottom with the flow of water, which forms a visual and auditory impact (cost budget) as a whole.

2.2.2 Make a wood carving (budget: RMB) for the Christmas Magic House in the open space in front of the passenger elevator, carry a gift bag, and issue different types of dining cards according to the different needs of the guests (dining cards can be made into Christmas cards, which can be divided into family cards, friendship cards and couple cards. The faces of the three cards are different, but the words "I hope you will be with me this Christmas Eve" are written on each card.

2.2.3 The hostess is arranged by the entrance of the passenger elevator to put on the Christmas dress and take the guests to the designated restaurant. The inner and outer columns are decorated with lights and spray paint.

Gifts are mainly gifts given by various business districts and gathering places on Christmas Eve, as well as gifts given by frequent business guests in rooms.

Hotel event planning 3 I. Theme of Double Ninth Festival

Chrysanthemum products are excellent and have strong feelings. Courtesy, respect for the elderly, and health for send warm.

Second, the activity time of the Double Ninth Festival

20xx year x month x day

Third, the atmosphere of the Double Ninth Festival restaurant.

1。 In order to match the atmosphere of the Double Ninth Festival, a large chrysanthemum flower bed was placed outside the main entrance, and a banner with the theme of "Chrysanthemum Appreciation in Yang -XX Restaurant" was hung between two pillars outside the door.

2。 At the entrance of the main entrance, a small decorative "lamp" is piled on the nine-story large "Chongyang cake", which means "climbing up step by step"

3。 Flags with the theme of Double Ninth Festival are hung in the restaurant.

4。 Put different kinds of precious chrysanthemums in a conspicuous position on each floor for people to watch.

Fourth, the background of the Double Ninth Festival activities

The Double Ninth Festival is also the "Old People's Day" in China. In recent years, the Double Ninth Festival has gradually set off a "reunion wind". Going home to talk with parents and going out with parents who have worked hard all their lives have gradually become the most special gift for parents on the Double Ninth Festival. Therefore, this plan mainly plans activities from the perspective of filial piety and family happiness.

Verb (abbreviation of verb) the activity of Double Ninth Festival.

Activity 1: "Love Warm Autumn" Old People Order a Charity Sale

During the event, the restaurant prepared a set meal suitable for the elderly, and you can get a discount when you order the set meal.

Activity 2:

The Double Ninth Festival offers dishes suitable for the taste of the elderly, which is a good time for health preservation in autumn. The old store has launched health care products and various Chongyang packages.

Activity 3:

1. On the day of the Double Ninth Festival, a nourishing soup will be given to the elderly over 60 who are dining.

2. Guests who celebrate their birthdays on the same day will be given a longevity noodle with their birthday cake or their valid certificates.

Activity 4:

Hold the Centenary Banquet. All people over 60 (with valid certificates) can enjoy the Double Ninth Festival Package in 99 yuan (only 100 people), while the quota is full. There were folk music, face-changing and lion dancing during the dinner.

Activity 5:

"Double Ninth Festival" special offer

Health wine, health products and health food.

Other articles for the elderly, etc.

Sixth, the media planning of the Double Ninth Festival.

1, hard and wide:. The evening paper is half-color on Wednesday 10, and the express is half-color on Thursday.

2. Soft articles: Invite the media to participate in special planning activities and publish soft articles.

Article 4 1 of hotel activity planning. Time: Father's Day

Venue: Western restaurant on the first floor of the hotel.

Three. Goals and objectives of the activity:

For the sake of fatherly love, people's speeches have always been gentle and peaceful. The greatness of maternal love makes us ignore the existence and significance of paternal love, but for many people, paternal love has always influenced them in a unique and quiet way. This is the strange thing about fatherly love. It is ashamed to express, neglected to make public, but lofty and heavy, so some wise men say that father loves mountains. On the occasion of Father's Day, Regal Kangbo Hotel held a special feedback activity, which will make customers leave many beautiful and warm memories and deepen their understanding of Regal Kangbo Hotel.

Marketing target: families and men during Father's Day.

Verb (abbreviation of verb) theme: "Father loves mountains, and father loves also needs care."

Intransitive verbs promotion activities

1. On Father's Day, men who consume western food will be given a nourishing stew (clear soup with Liaoshen) and a coupon for the experience of the fitness center.

Men over 70 enjoy a half-price discount on buffet.

3. Dine for four people, and one person is free.

Seven. Budget and advertising planning: TV broadcast and rolling broadcast, 500 yuan is expected.

Eight. Estimated income:

Lunch: 88 yuan/person *60 yuan/person = 5280 yuan.

Dinner: 98 per person * 60 per person = 5880.

Total: ￥ 1 1 160

Article 5 of Hotel Activity Planning 1 Purpose:

Country Garden is a well-known enterprise in China's real estate industry and one of the only two "China Famous Trademarks" in the domestic real estate industry. Its subordinate institutions involve all aspects of real estate development, covering five-star hotel chain, education brand chain, leisure and entertainment, community business chain and other industrial chains.

Country Garden always takes "the builder of a new city" as its own responsibility and advocates the construction and operation of real estate projects with the advanced concept of planning the market. In addition to developing large-scale high-quality and affordable residential products, each new project will also build five-star hotels, large commercial centers and schools in the first phase, and some projects will also build urban supporting facilities such as water plants, public large city squares and municipal roads. In addition to the horizontal sharing of residential quarters, it will actively cooperate with municipal construction and create more.

Country Garden Group creatively introduced five-star standard hotels into the new residential city built by the Group. As a powerful extension of Country Garden brand, the "Country Garden five-star hotel chain system" which is developing towards specialization and branding has gradually grown into a five-star hotel chain group with the strongest comprehensive strength and the most growth potential in China.

Taishan Country Garden Phoenix Hotel is the first five-star hotel in Taishan City, located in Taishan Country Garden (Huanshi West Road) in Shagang Lake Development Zone, Taicheng Town, Taishan City. In particular, the hotel has introduced the unique concept of foreign theme hotels, and the overall layout has introduced Tuscan architectural style, with distinct levels and elegant rooms. Sisyan Arcade in the hotel reproduces the charm and brilliance of Michelangelo (Genesis) in the Italian Renaissance, creating extraordinary taste. The hotel integrates business, conference and holiday functions.

Taishan Country Garden Phoenix Hotel has complete facilities, including meeting rooms that can accommodate 65,438+0,000 people at the same time, entertainment facilities such as sauna, nightclub, outdoor swimming pool, tennis court, billiards hall, table tennis room and western restaurant. Comfortable and perfect accommodation facilities, thoughtful meeting and business facilities, colorful sports and entertainment, and try our best to provide the most intimate service for guests. Taishan is known as "the first hometown of overseas Chinese in China", and it is also a famous coastal city, adjacent to Hong Kong and Macao. Mainly based on "Island, Hot Springs, Drifting and Overseas Chinese Culture" tourism products, it is the only way for Fei Beach Tourism Center in Shangchuan Island and Wang Fuzhou Recreation Center in Xiachuan Island. Country Garden Phoenix Hotel Taishan is an ideal choice for your business holiday in Lintaishan.

With the coming of Beijing Olympic Games, more and more tourists come to Chinese mainland. Taishan, the first hometown of overseas Chinese in China, has certainly attracted tourists' attention. Now, in order to publicize the culture of Taishan Overseas Chinese Hometown and the hotel culture of Taishan Country Garden Phoenix Hotel, a special tourism food and culture festival has been held in conjunction with Taishan Tourism Company, and a series of tourist routes have been designed for tourists to enjoy and understand the culture of Taishan Overseas Chinese Hometown. Enjoy the star service of our hotel and the delicious special dishes of this food festival. By holding activities such as the Tourism Food Culture Festival, special dishes will be displayed on this stage, and guests will be integrated into it, so as to truly achieve "food for the people, food for the people, and fun for the people" and create a festive atmosphere for May Day.

Second, the theme of the event:

This activity is mainly to publicize the culture of hometown of overseas Chinese and hotel culture, focusing on the corporate culture of Country Garden Phoenix Hotel, so that people can understand the corporate culture of Country Garden, so the theme of this activity is "Phoenix flies high, food paradise"

Three activity concepts:

With the continuous development and progress of human beings, diet is no longer just about wrapping the stomach, but delicious nutrition is the most basic requirement. With the improvement of the quality of life, people's requirements for diet have also increased accordingly. They not only pursue delicious food, but also pay more attention to health and nutrition. The catering industry is also constantly innovating, trying to create a healthy diet that is most suitable for modern high-pressure people. At the same time, guests have strong psychological characteristics of freshness and curiosity. Therefore, operators should often renovate dishes in their business methods, bring novelty to guests and cater to people's psychology of seeking novelty and change. Food Festival activities first meet customers' growing dietary requirements for dishes.

This activity is mainly divided into three parts: first, local cuisine in the hometown of overseas Chinese; Second, a healthy vegetarian diet; Third, ethnic specialties, design nutritious, delicious and novel dishes, so that tourists can enjoy the star-rated catering service wholeheartedly.

The concept of this activity is "spreading scientific and healthy concepts and advocating safe and nutritious diet".

Four. Event time:

20xx May 1-20xx May 1 1 (May1/is Mother's Day).

Verb (abbreviation of verb) activity form:

Buffet form:

Guest price: RMB 88 yuan +65438 yuan +05% service charge.

Owner's price: RMB 78 yuan +65438 yuan +05% service charge.

/kloc-children under 0/.4m: 48 yuan/person net price.

Hotel staff price: 78 yuan/person net price.

There are live performances by famous Philippine bands every night; Arrange customers to perform on stage on Mother's Day night and send the warmest wishes to my mother.

Every dinner party has a mysterious gift.

Details of prizes: exquisite pens, photo albums, thermos cups, lighters, handkerchiefs, environmental protection bags, etc. (tentative), and the prizes are all printed with the food festival logo.