Traditional Culture Encyclopedia - Travel guide - Tourist souvenir design
Tourist souvenir design
1. Establish a special management organization and prepare a special development plan.
The government can establish professional management institutions, organize systematic system design and corresponding policy system innovation, and make clear the development direction of handicraft tourism commodities as an important part of cultural and creative industries. For example, set up a special co-ordination team across government departments such as tourism, culture and agriculture, strengthen organizational construction, and provide efficient and convenient one-stop services for the development of handicraft tourism commodities.
Docking the overall planning of regional tourism development and compiling the special planning of handicraft tourism commodity development. For example, compiling an atlas of regional handicraft tourism commodities; Establish a network of handicraft tourism commodities; Organize cultural exhibitions, expositions, design competitions, industrial forums and other activities in various forms, build a docking platform of "production, sales and research", highlight the commemorative, artistic, practical and gift characteristics of handicraft tourism products, and promote the "seamless docking" and benign interaction of all links of handicraft tourism products; Choosing handicraft tourism commodity enterprises with certain popularity, influence and scale to enter the list of regional tourism commodity demonstration enterprises, and giving priority to demonstration enterprises to enter the tourist commodity counters set up by tourist star hotels and the tourist route products of travel agencies are the key support objects of the special funds for regional handicraft tourism commodities.
2 set up a special fund for the development of handicraft tourism commodities.
Referring to international practice, setting up a special fund for the development of regional handicraft tourism commodities, establishing a government-guided investment mechanism and providing financing services are the key measures to promote the development of handicraft tourism commodities and shape famous brands. The development of handicraft tourism products not only plays a great role in regional economic development, but also can effectively guarantee employment, attract high-end talents and cultivate regional competitive advantages.
3. Create a good business environment for handicraft tourism commodities.
Give financial and taxation policies and employment support to handicraft tourism commodity enterprises, attract more high-quality capital to enter the handicraft tourism commodity field, mobilize all forces to operate it as a big industry, and promote the formation of agglomeration effect; Implement market supervision, strengthen the inspection and management of handicraft tourism commodity market, and build a standardized handicraft tourism commodity market; Strengthen the marketing of regional handicraft tourism commodities, build a monopoly market for handicraft tourism commodities as appropriate, and promote the entry of handicraft tourism commodities into routes, hotels and scenic spots; Strengthen intellectual property protection, promote fair competition in the market, and form a government procurement mechanism for handicrafts.
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